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A New Age in Patent Liquidity New Opportunities for EntrepreneursAn Inventor/Entrepreneur Perspective Richard Reisman Teleshuttle Corporation rreisman [at] teleshuttle [dot] com February 15, 2012 1 Copyright 2012, Teleshuttle Corp. All rights reserved. / Patent pending

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A Report from the Trenches (Sell-side – Inventor/Entrepreneur)One fortunate odyssey through the Kafkaesque wonderland of patents…• From entrepreneurship to “Plan B”• Getting + developing patents• Partnering for commercialization• Sales / Licensing / Litigation• Lessons? 2

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Reisman/Teleshuttle Background• Diverse Media/IT business roles – over 4 decades – Manager, consultant, strategist, programmer• 20 Patents + dozens pending 7 Portfolios – starting 1994 – One litigated 2004-6, sold 2006, controlled by IV – One sold 2009 to RPX• Teleshuttle Corp. – Started: software/services ‘94-96 (a “PE”) – Now: innovation “studio” seeking strategic partners and/or IP sales (an “NPE”?) 3

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Teleshuttle Corp, Patents, and “Plan B”*• Valuable new approach to online services – Smart clients, “push” technology – Create a new kind of platform business• Applied for patent before launching company (1994) – Patent as protection …+ “Plan B” hedge – “Practicing Entity” 1994-96, limited success – Shift to Plan B (“NPE”)• Plan B came through (2006 – 12 years)[*See blog: “The Six Phases of a Technology Flop” ...Patents, and Plan B] 4

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Commercialization Deal – BTG My “White Knight”• Need help to license or sell: who/how/deals/$$$• Evaluated numerous players (1998)• BTG – Expertise – Funding (direct / contingency …vs fund-raising) – Terms • Exclusive license to commercialize • For revenue share (no advance, no costs, +consulting fees) • (Milestones or reversion – BTG bought extensions, larger share)• Good results – Significant added value in continuations ($$$ investment) – Little control, but good involvement – Ups and downs, but key people came through 5

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…Into Patent Litigation “The Sport of Kings”• “Friendly” licensing talks starting 2003 – Microsoft, Apple, 2 others – Small offers, or just “go away”/“sue me”• Suits in 2004: Microsoft, Apple – Discovery – Markman stage hearings (=“claim construction”) – Depositions: personal assault• End 2005 looking strong, but still far apart… – Ecstasy …maybe? – Huge win down the road? – Agony …for sure! – More years of trial + appeal • Grueling work, high stress, …sudden death? • Very hard on little guy (even with funding) 6

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Intellectual Ventures to the Rescue! My “Fairy Godmother”• Magical resolution: creative, win-win deal (3/06) – Structured / brokered by IV • LLC buys patents – upside: future revenues from others • IV controls LLC • Investors in LLC fund purchase (for share in upside) – We* get $35MM + share of future profits (drop suit) (*Lawyers, BTG, Teleshuttle)• Win for IP owner – Much less than outright win at trial (10x?) – Reasonable compensation – Happy, quick end to long ordeal 7

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Sale #2 – Search Portfolio A more “rational” path• 4 Patents filed 2000, issued 2005-2008 – Begun with BTG (pre-filing) – Returned by BTG before allowance by PTO• Evidence of use 2009• Partners to bring to market• Sale to RPX 2009 – Very fast (5 months from evidence of use, to closing) – Friendly, “rational” – Not the premium price of litigation, but low risk, no trauma 8

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Lessons? Plan for change, count on nothing1. Expect changes and reversals: – People / Priorities / Confidence – Markets / Outlook – Hedge your bets2. Disclose richly + Keep prosecution open!!!* *File continuation before patent issues or the door closes forever!3. Partner + Choose partners with great care Richard Reisman, Teleshuttle Corporation rreisman [at] teleshuttle [dot] com 9

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A New Age in Patent Liquidity New Opportunities for EntrepreneursAn Inventor/Entrepreneur Perspective Richard Reisman Teleshuttle Corporation rreisman [at] teleshuttle [dot] com February 15, 2012 10 Copyright 2012, Teleshuttle Corp. All rights reserved. / Patent pending