BEING THE BEST - Best Practice
Processes and Systems
Client response times
Student enrolment process
Teacher recruitment & CPD
Force 4 – Threat of New Entrants
LOW BARRIERS TO ENTRY
very few ‘sunk costs’
Relationships with agents
Crowded key locations
Creating a USP
Force 5 - The Competition…
“Strategy can be viewed as building defenses against
the competitive forces or finding a position in the
industry where the forces are weakest.”
“You don’t have a real strategy if it doesn’t pass these
two tests: that what you’re planning to do really matters
to your existing and potential customers; and second, it
differentiates you from your competition.”
Creating Unique Value – Your UVP
Your Unique Value Proposition:
What are you going to sell?
Why are they going to buy from you?
What’s the U in your USP?
Creating Unique Value – Your UVC
Your Unique Value Chain
How are you going to realise the UVP?
How will you configure your resources most effectively?
How will bring external partners and suppliers on side?
How will you stop others from copying you?
1. Operational excellence – yes. Operating in the same way as everyone else – no.
2. There is no point in size or growth if those are profitless.
3. Competitive advantage is about creating unique value for customers. If you have a
competitive advantage, it will show up on your P&L.
4. A distinctive value proposition is essential for strategy. But if it doesn’t require a
specifically tailored value chain to deliver it, it will have no strategic relevance.
5. Don’t feel you have to ‘delight’ every possible customer out there. Say No
6. Focus, differentiate, lead on costs, align the organisation, execute brilliantly,
measure, improve and deepen what you do.
To continue the conversation..
t: +44 7788 294853