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Hello.Eaon PritchardSputnik Agency@eaonp
‘About 123,000,000 results’
Jean Baudrillard
#
#MOTT THE HOOPLE   SYNDROME
That’s enoughabout me, let’stalk about you…What do YOUthink about me?
#THE MYTH   OF THEINFLUENCERS
#I AM NOT A  CONSUMERI AM A PERSON
#THERE IS NO  AUDIENCE
NIETZCHE MARKETING
#TV IS THESECOND SCREEN    (at best)
MOBILECAN REPLICATE ALL LEGACY    MEDIA
DOMINANT MEDIA:1- PRINT2-RECORDINGS3-CINEMA4-RADIO5-TV6-INTERNET7-MOBILE8-AUGMENTED REALITY?	  
“	     Self-expression is the                                              ”	      new entertainment.        Arianna Huffi...
#MASS IS A BLIP
Bobby, what are your songs about?
WHAT ISYOUR BRAND ABOUT?
WHO ARE YOU?WHY ARE YOU HERE?WHAT MAKES YOU UNIQUE?HOW DO YOU MAKEA DRAMATIC DIFFERENCE?WHO CARES?
VISION   STRATEGY   PRODUCT
#WORLDVIEW
#PICK A FIGHT
#PURPOSE
#STORY
#SLIPPY
#SHINE A LIGHT
#DO EXPERIMENTS NOT RESEARCH
#IT AIN’T WHERE     YOU’RE FROMIT’S WHERE YOU’RE AT
#STOP LOOKINGFOR EXAMPLES.START SETTING AN EXAMPLE.
#NAIL ITTHEN SCALE IT.
‘Your worst enemy cannot harm youas much as your own thoughts, unguarded.But once mastered,no one can help you as much’The...
QUESTIONEVERYTHING
Thankyou.Eaon PritchardSputnik Agency@eaonp
Social media world melbourne day 2
Social media world melbourne day 2
Social media world melbourne day 2
Social media world melbourne day 2
Social media world melbourne day 2
Social media world melbourne day 2
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Social media world melbourne day 2

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My presentation from Day 2.
Book me to speak? eaonpritchard at gmail.com
This one is a bit of a Greatest Hits, you may have heard some of it before, there are some new bits too.

Published in: Business, News & Politics
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Social media world melbourne day 2

  1. 1. Hello.Eaon PritchardSputnik Agency@eaonp
  2. 2. ‘About 123,000,000 results’
  3. 3. Jean Baudrillard
  4. 4. #
  5. 5. #MOTT THE HOOPLE SYNDROME
  6. 6. That’s enoughabout me, let’stalk about you…What do YOUthink about me?
  7. 7. #THE MYTH OF THEINFLUENCERS
  8. 8. #I AM NOT A CONSUMERI AM A PERSON
  9. 9. #THERE IS NO AUDIENCE
  10. 10. NIETZCHE MARKETING
  11. 11. #TV IS THESECOND SCREEN (at best)
  12. 12. MOBILECAN REPLICATE ALL LEGACY MEDIA
  13. 13. DOMINANT MEDIA:1- PRINT2-RECORDINGS3-CINEMA4-RADIO5-TV6-INTERNET7-MOBILE8-AUGMENTED REALITY?  
  14. 14. “   Self-expression is the ”   new entertainment. Arianna Huffington, Huffington Post
  15. 15. #MASS IS A BLIP
  16. 16. Bobby, what are your songs about?
  17. 17. WHAT ISYOUR BRAND ABOUT?
  18. 18. WHO ARE YOU?WHY ARE YOU HERE?WHAT MAKES YOU UNIQUE?HOW DO YOU MAKEA DRAMATIC DIFFERENCE?WHO CARES?
  19. 19. VISION STRATEGY PRODUCT
  20. 20. #WORLDVIEW
  21. 21. #PICK A FIGHT
  22. 22. #PURPOSE
  23. 23. #STORY
  24. 24. #SLIPPY
  25. 25. #SHINE A LIGHT
  26. 26. #DO EXPERIMENTS NOT RESEARCH
  27. 27. #IT AIN’T WHERE YOU’RE FROMIT’S WHERE YOU’RE AT
  28. 28. #STOP LOOKINGFOR EXAMPLES.START SETTING AN EXAMPLE.
  29. 29. #NAIL ITTHEN SCALE IT.
  30. 30. ‘Your worst enemy cannot harm youas much as your own thoughts, unguarded.But once mastered,no one can help you as much’The Dhammapada
  31. 31. QUESTIONEVERYTHING
  32. 32. Thankyou.Eaon PritchardSputnik Agency@eaonp

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