Matt Francis +Beth AndrewsSUNYLA20136/13/13GETTING UNDERGRADSINTO THE ARCHIVES:INNOVATIVE OUTREACH AT SUNY POTSDAM
SUNYPOTSDAMBACKGROUNDOriginal St. LawrenceAcademy building(founded 1816).Aerial view of SUNYPotsdam grounds,circa 1970s.
COLLEGEARCHIVESBACKGROUNDCollege Archives reading room and main stacks,2011-2012 academic year.
LITERATUREREVIEW“It is interesting to note thatstudents are continually themost important target groupfor outreach. No one...
LITERATUREREVIEWOutreachActivityParticipatingRespondents (%)1 Presentations to classes orgroups inside the archives87.1%2 ...
LITERATUREREVIEW“Without becoming anunderground memberhimself, the archivist canonly hope to collect whatthese organizatio...
GOAL: For undergraduates tolearn how the archives canserve them.Outcomes hoped for:¡ Increased undergraduateuse.¡ Increa...
ARCHIVIST’SPERSPECTIVEPLANNINGOutreach plan should:•  Complement established practices.•  Take into consideration our limi...
GAMEPLAN1.  Create an Undergraduate ArchivesResearch Award.2.  Increase student record donations.3.  Market the College Ar...
DIGITALSIGNAGE
FACEBOOK: BEFORE
FACEBOOK: AFTER
FACEBOOK: AFTER
AMBIENTOUTREACH:POSTERS
AMBIENTOUTREACH:CONSISTENTDESIGN
UNDERGRADUATE ARCHIVESRESEARCH AWARD
BRING IT TO THE ARCHIVES WEEKDonations from BITTAW (studentgroups and academic departments).
STUDENT GROUP OPEN HOUSE
CHARTER DAY
Archives-related Facebook PostsLikes 78%Comments 25%Shares 43%Total Interaction 83%ASSESSMENT
Archives-relatedFacebook PostsNon-Archives-relatedFacebook PostsLikes 78% 79%Comments 25% 26%Shares 43% 16%TotalInteractio...
ASSESSMENTBring it to the Archives Week•  7 total donations (5 duringevent, 2 after)•  5 new student groupsrepresented in ...
ASSESSMENTStudent Research in theCollege ArchivesAcademic Year Number of Visits2010-2011 222011-2012 562012-2013 72•  29% ...
ASSESSMENTStudent Research:How did you hear about us?•  class/instructor + library (3)•  signage (1)•  library (3)•  libra...
ARCHIVIST’SPERSPECTIVESO WHATDOES ITALL MEAN?undergraduate preparing for an oral history interview
undergraduate doing historical research on Greek LifeSO WHATDOES ITALL MEAN?OUTREACHLIBRARIAN’SPERSPECTIVE
WORKSCITED•  Burckel, Nicholas C. “The Expanding Role of a College orUniversity Archives.” College and University Archives...
WORKSCONSULTED•  Ericson, Timothy L. “Preoccupied With Our Own Gardens:Outreach and Archivists.” Archivaria 31 (1990-1991)...
CONTACT USMatthew FrancisCollege Archivist, SUNY Potsdamfrancimr@potsdam.edu@archivingmattElizabeth AndrewsUser Services L...
Getting Undergrads Into the Archives: Innovative Outreach at SUNY Potsdam
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Getting Undergrads Into the Archives: Innovative Outreach at SUNY Potsdam

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How can a small college library encourage its undergraduate students to use the archives for research and to house student group records? Slides from a presentation by Elizabeth Andrews and Matthew Francis at the SUNY Librarians Association conference, June 2013.

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Getting Undergrads Into the Archives: Innovative Outreach at SUNY Potsdam

  1. 1. Matt Francis +Beth AndrewsSUNYLA20136/13/13GETTING UNDERGRADSINTO THE ARCHIVES:INNOVATIVE OUTREACH AT SUNY POTSDAM
  2. 2. SUNYPOTSDAMBACKGROUNDOriginal St. LawrenceAcademy building(founded 1816).Aerial view of SUNYPotsdam grounds,circa 1970s.
  3. 3. COLLEGEARCHIVESBACKGROUNDCollege Archives reading room and main stacks,2011-2012 academic year.
  4. 4. LITERATUREREVIEW“It is interesting to note thatstudents are continually themost important target groupfor outreach. No one elsecomes close” (18).- Chute 2002
  5. 5. LITERATUREREVIEWOutreachActivityParticipatingRespondents (%)1 Presentations to classes orgroups inside the archives87.1%2 Exhibits 86.2%3 Giving tours of the archives 85.3%4 Presentations to classes orgroups outside the archives(on/off campus)82.8%5 Brochures 80.2%Top 5 Archives Outreach Activities:table recreated from Chute 2002, p. 14.
  6. 6. LITERATUREREVIEW“Without becoming anunderground memberhimself, the archivist canonly hope to collect whatthese organizations makeavailable” (50).- Burckel 1979
  7. 7. GOAL: For undergraduates tolearn how the archives canserve them.Outcomes hoped for:¡ Increased undergraduateuse.¡ Increased student groupdonations.PLANNING OUR OUTREACH CAMPAIGN –THE ARCHIVIST’S PERSPECTIVE
  8. 8. ARCHIVIST’SPERSPECTIVEPLANNINGOutreach plan should:•  Complement established practices.•  Take into consideration our limited resources and otherresponsibilities.
  9. 9. GAMEPLAN1.  Create an Undergraduate ArchivesResearch Award.2.  Increase student record donations.3.  Market the College Archives directlyto undergrads.
  10. 10. DIGITALSIGNAGE
  11. 11. FACEBOOK: BEFORE
  12. 12. FACEBOOK: AFTER
  13. 13. FACEBOOK: AFTER
  14. 14. AMBIENTOUTREACH:POSTERS
  15. 15. AMBIENTOUTREACH:CONSISTENTDESIGN
  16. 16. UNDERGRADUATE ARCHIVESRESEARCH AWARD
  17. 17. BRING IT TO THE ARCHIVES WEEKDonations from BITTAW (studentgroups and academic departments).
  18. 18. STUDENT GROUP OPEN HOUSE
  19. 19. CHARTER DAY
  20. 20. Archives-related Facebook PostsLikes 78%Comments 25%Shares 43%Total Interaction 83%ASSESSMENT
  21. 21. Archives-relatedFacebook PostsNon-Archives-relatedFacebook PostsLikes 78% 79%Comments 25% 26%Shares 43% 16%TotalInteraction83% 83%ASSESSMENT
  22. 22. ASSESSMENTBring it to the Archives Week•  7 total donations (5 duringevent, 2 after)•  5 new student groupsrepresented in the collection
  23. 23. ASSESSMENTStudent Research in theCollege ArchivesAcademic Year Number of Visits2010-2011 222011-2012 562012-2013 72•  29% increase between last year and this year•  32 unique users in 2012-2013•  41% of students came twice (or more!)
  24. 24. ASSESSMENTStudent Research:How did you hear about us?•  class/instructor + library (3)•  signage (1)•  library (3)•  library signage + word of mouth (1)•  class/instructor + word of mouth (1)•  word of mouth + self-referred (1)•  library + word of mouth (1)•  4 unknown (e-mail contacts, no data gathering)31% of visits prompted by the library,library signage, or word of mouth!
  25. 25. ARCHIVIST’SPERSPECTIVESO WHATDOES ITALL MEAN?undergraduate preparing for an oral history interview
  26. 26. undergraduate doing historical research on Greek LifeSO WHATDOES ITALL MEAN?OUTREACHLIBRARIAN’SPERSPECTIVE
  27. 27. WORKSCITED•  Burckel, Nicholas C. “The Expanding Role of a College orUniversity Archives.” College and University Archives:Selected Readings. Chicago: Society of AmericanArchivists, 1979.•  Chute, Tamar G. “What’s in a Name? Outreach vs. BasicServices: a Survey of College and University Archivists.”Journal of Archival Organization 1.2 (2002): 5-40.•  Swain, Ellen D. “Connecting Students of the Present, Past,and Future: an Activist Approach to the Collection and Useof Student Documents in the University Archives.” Journalof Archival Organization 2.1/2 (2004): 39-54.•  Taylor, Anne et al. “College Students, Cookies andCollections: Using Holiday Study Breaks to EncourageUndergraduate Research in Special Collections.” CollectionBuilding 25.4 (2006): 145-149.
  28. 28. WORKSCONSULTED•  Ericson, Timothy L. “Preoccupied With Our Own Gardens:Outreach and Archivists.” Archivaria 31 (1990-1991):114-122.•  Greene, Mark A. “Using College and University Archives asInstructional Materials: a Case Study and an Exhortation.”Midwestern Archivist 14.1 (1989): 31-38.•  Luedke, Jill E. and Sarah K. Laleman Ward. “It All Startedwith a Button ...” Urban Library Journal 15.1 (2008): 1-8.•  Prom, Christopher J. and Ellen D. Swain. “From the CollegeDemocrats to the Falling Illini: Identifying, Appraising, andCapturing Student Organization Websites.” AmericanArchivist 70.2 (2007): 344-363.
  29. 29. CONTACT USMatthew FrancisCollege Archivist, SUNY Potsdamfrancimr@potsdam.edu@archivingmattElizabeth AndrewsUser Services Librarian, SUNY Potsdamandrewec@potsdam.edu@eandrews

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