Smartphone apps and tourism presentation

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A presentation given by Eamonn Carey at the 3rd International e-Tourism and e-Marketing conference in Luxor, Egypt in December 2010. The presentation is focused on mobile applications for tourism. If you'd like to know more about the slides, or if you'd be interested in having me present at a future event, do get in touch...

For further details on URBN and how we can help you use content, mobile and social apps and more to boost your business, visit http://www.urbn.ae

Published in: Travel, Technology, Business

Smartphone apps and tourism presentation

  1. 1. Mobile and Social apps 3 rd International Arab e-Tourism and e-Marketing Conference Eamonn Carey ecarey@ urbntravel.com @eamonncarey
  2. 2. Say goodbye to guidebooks
  3. 3. No more awkward maps
  4. 4. No more awkward maps The future is always on, portable and always in your pocket
  5. 5. Then
  6. 7. Some facts and figures
  7. 13. Examples of travel apps
  8. 22. Sponsorship
  9. 23. Making it social
  10. 24. Cone 2010 Consumer New Media Survey
  11. 26. The problems
  12. 27. Roaming charges
  13. 28. overpriced or unavailable
  14. 29. discoverability
  15. 30. Conclusions <ul><li>Content first </li></ul><ul><li>Use existing tools </li></ul><ul><li>Are there white label or low cost options? </li></ul><ul><li>Integrate your campaign to build buzz </li></ul><ul><li>Offer incentives </li></ul><ul><li>Stay interested </li></ul>
  16. 31. Contact <ul><li>Eamonn Carey </li></ul><ul><li>[email_address] </li></ul><ul><li>@eamonncarey </li></ul><ul><li>UK: +44 7740 853 155 </li></ul><ul><li>UAE: +971 56 728 1667 </li></ul>

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