Social Media for Summer Camps


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Social Media for Summer Camps

  1. 1. Social Media for Summer CampsBy Emma Krieg
  2. 2. A New Age Social media is increasingly used as a means of communication for friends, family, & professionals who wish to connect.
  3. 3. Media Types Just a few of the social networks taking storm:
  4. 4. The Now Familiar Images
  5. 5. The New Nature of Communication • These networks are changing our lives, making communication faster & the forming bonds easier. • Though, it is not without consequences. • Through such networks one can provide countless others with access to professional & personal information, blurring the boundaries between what is public & private.
  6. 6. Proposal • Though this ease of access to information characterizing social networks is why they are so recommendable. I propose that: • Social media can be incorporated into the workplace for communication improvement among employees & consumers, specifically at summer camps.
  7. 7. Uses: 1. Counselor Orientation 2. Camp-wide communication and collaboration 3. Keeping parents in the loop 4. Camp marketing 5. Maintaining camp interest
  8. 8. 1. Counselor Orientation • Camps can create a new network or utilize an existing one such as Facebook or Twitter. • Individuals who have previously worked as counselors at a camp can provide necessary insight into the camp’s true nature.
  9. 9. 1. Counselor Orientation Benefits for counselors: • Increased knowledge of & confidence in their role • Gaining a better grasp of daily goings on at camp • Greater efficiency: • Counselors would spend less time adjusting & more time improving performance.
  10. 10. 1. Counselor Orientation • Experienced camp counselors could share experiences & give advice regarding difficult situations. • They could troubleshoot, discussing various ways to handle conflicts.
  11. 11. 1. Counselor Orientation As last summer was my first experience as a camp counselor, engaging in these discussions would have been helpful.
  12. 12. 2. Camp wide communication and collaboration • These forums can evolve into long-term, collaborative discussion boards for the camp as a whole. • New counselors would be making positive connections to which they could return to for further assistance as camp continues.
  13. 13. 2. Camp wide communication and collaboration • All employees could come up with games, new field trips, or guest entertainers to invite.
  14. 14. 2. Camp Communication and Collaboration • Summer camp is all about fun & it is important that campers stay actively engaged to have a positive experience.
  15. 15. 3. Keeping parents in the loop • Though, it is not merely the experience of the campers that matters. • The opinions of the parents are the defining factor as to whether a child is sent to camp. • Social media could also be used to target the parents, who may wonder what their kids are up to at camp.
  16. 16. 3. Keeping parents in the loop • Websites like Pinterest could be used to send parents images of the activities their kids are involved in. • It would give them peace of mind to know their kids are safe & having fun.
  17. 17. 3. Keeping parents in the loop • However, there could be consequences to such information sharing. • Tension between parents & the camp can result when parents see images of their kids doing things they don’t allow.
  18. 18. 3. Keeping parents in the loop Solutions: • Monitoring camper behavior as much as possible • Carefully selecting the photographers who take the pictures.
  19. 19. 3. Keeping Parents in the Loop • Directors must weigh the positive and negative effects of such media.
  20. 20. • Camps can also utilize social media to create greater awareness about their camp. • This marketing strategy can ultimately lead to increased enrollment and hence, greater profits: Social media Profits 4. Camp Marketing
  21. 21. 4. Camp marketing • When camps create their own social network, they are also: • Building respect in the community & • Producing a forum where they can control the accuracy and quality of the information
  22. 22. 4. Camp marketing • Are they a camp that targets a particular age group? • Do they focus on sports? • They can go about establishing a brand for themselves by telling the public what they are all about:
  23. 23. Jennifer H. Selke, Ph. D. contends in her article for Camping Magazine: • When camps do not have such a database, there can be inaccuracies in the way others portray the camp. • Counselors may create camp pages on Facebook or blog about their experience without camp awareness. • Some may find out about the camp through such unaffiliated social networks. 4. Camp marketing
  24. 24. • Creating a camp network can solve this problem. • On a camp network, directors can control who uses the site and monitor the visibility of what users say. 4. Camp marketing • Parents will be able to: • Obtain reliable information • Engage in useful discussions
  25. 25. 4. Camp marketing • Selke also emphasizes the importance of staying relevant. She recommends: • Facebook chats or creating a page that parents can like to receive information about the camp. • Starting a blog that parents can follow for updated on the camp.
  26. 26. 5. Maintaining Interest • Nancy Shenker asserts in her article for Camping Magazine: • Utilizing social media also keeps parents interested. • In the off-seasons, parents can be made aware of plans for the upcoming summer.
  27. 27. 5. Maintaining Interest Shenker also advocates using for getting information out to parents • For this is one of the most popular networks out there. can also be used as a platform to share snippets about camp.
  28. 28. Shenker states that: • Getting the word out there will get parents talking about it with others, leading to a growing number of families who are interested in camp. 5. Maintaining Interest
  29. 29. Conclusions Applying social networks to the summer camp business promises benefits in the areas of: 1. Counselor competency, 2. Camp creativity, 3. Parent peace of mind, 4. Increased camp enrollment, & 5. Extending interest in the camp.
  30. 30. Conclusions Though, along with these benefits come new challenges. • How does the camp know counselors will use the network responsibly? • They may have to monitor the network utilized. • Conflicts between parents and the camp may arise: • Parents may see or hear of their child engaging in activities they disapprove of.
  31. 31. Conclusions • However, if most camps resemble the one at which I worked, I believe camps provide a safe and fun environment. • Therefore, the benefits of social networking should outweigh the challenges faced.
  32. 32. Thank you • Thank you for taking the time to consider my proposal! • If you would like to discuss social media strategies further, please feel free to contact me at: (567)843- ****. Emma Krieg
  33. 33. Works Cited 0 SELKE, JENNIFER H.1. "Social Marketing: Where Should You Start?." Camping Magazine 84.6 (2011): 36-39. Education Source. Web. 11 July 2013. 0 SHENKER, NANCY. "THE 24/7/365 Camp Community: SITTING AROUND THE ONLINE CAMPFIRE." Camping Magazine 85.5 (2012): 28- 31. SPORTDiscus with Full Text. Web. 11 July 2013. Images: 0 Curren, Erik. "Camp Alleghany Blog." Curren Media Group. Curren Media Group, 1 Sept. 2012. Web. 13 Aug. 2013. <>. 0 Ensign, Marc. "Just Because You Can Have a Facebook Page Doesn’t Mean You Should." MarcEnsign. Marc Ensign, 30 July 2013. Web. 13 Aug. 2013. < a-facebook-page-doesnt-mean-you-should/>. 0 Web log post. Social Maximizer: Professional Social Bookmarking Service. Social Maximizer Blog, n.d. Web. 14 Aug. 2013. <>.