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In the world of science, Open Access journals are taking a significant place. Open Access is breaking all technical and financial barriers in our scientific society. Copyright is no longer a restriction when approaching scientific information, which is a very expensive process of research and development of science. Obviously, copyright is a pendulum that moves between respect for creators and monopolies over rights to freely use, create, modify and distribute certain goods and services. The use of copyright gives publishers the exclusive rights to own the paper and sell for their own prices. Free information, free publishing, discussion and peer reviews are benefits of Open Access. Could librarians change things with a different approach? How to convince our scientists to use Open Access when the present system of evaluation is so “locked “and fully depending on Thompson Reuters and Impact Factor? Competition between researchers is huge, especially in small countries as Serbia because of citation analyses. A job, or just promotion, is only a reward for those who have many articles published in high ranking journals, using “the known objective (or seemingly objective) measures”. Open Access publishing and making institutional repositories is a modern model with powerful availability and visibility of free-access articles with opportunities for greater citing! Is the existing citation analysis in the science important or will some other system of evaluation see the dawn?