Mobile technologies for food security,
agriculture and rural development:
Role of the public sector

Developed by the Food...
Why Focus on Mobiles
Mobile phones in rural areas
The potential of mobile technology to benefit rural
communities and impr...
Resources
Partners’ experience.
e-Agriculture content:
http://www.e-agriculture.org/mobile-telephony-rural-areas

FAO publ...
FAO and Mobile Technologies


Mobile-based information delivery holds great
promise and is either being considered or is ...
FAO and Mobile Technologies


Providing global public goods (agricultural
information) is a critical role of the pubic se...
FAO and Mobile Technologies


Trustworthiness and reliability of the public
sector information and advice delivered throu...
FAO and Mobile Technologies


Accountability for the quality (correctness and
accuracy) of technical information and advi...
FAO and Mobile Technologies


Special consideration must be given to literacy and
gender to ensure technology does not ex...
Upcoming SlideShare
Loading in …5
×

Mobile technologies for food security, agriculture and rural development: Role of the public sector

1,762 views

Published on

New information and knowledge are critical inputs for the practice of agriculture the world over. This is especially true for resource-poor farmers living in rural areas of developing countries. Yet most of these farmers are not only resource poor but also information poor.

Believing firmly that mobile-based agricultural information systems hold great promise for agricultural advisory services, FAO has been working with partners to improve their positive impact. Through a series of discussions hosted by the e-Agriculture Community (www.e-agriculture.org) and in regional events, a set of recommendations have been developed.

New partnerships to further this work are welcome!

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,762
On SlideShare
0
From Embeds
0
Number of Embeds
629
Actions
Shares
0
Downloads
26
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • The concepts and guidelines in this presentation have been developed by FAO and its partners in the e-Agriculture Community.e-Agriculture is a global community of practice, with over 10,000 members, who network to improve the use of information and communication technology (ICT) in the agriculture, forestry, fisheries, natural resource management and food security sector. Eighty percent of the Community’s members are located in developing countries.
  • The rise of the mobile phone and it’s POTENTIAL in the developing world cannot be overlooked. It is of particular interest to us at FAO, because:agriculture is an information intensive business, for small producers as well as commercial farmers, andwhile mobile/cellular signals and mobile phones are not everywhere, they are expanding much faster than “wired Internet” access and computers in rural areas.The combination brings about an opportunity that cannot be ignored.
  • For further information and resources, refer to this publication from FAO.
  • MAIS = mobile agricultural information services.The public sector needs to take a clear and proactive role in MAIS, at both the policy and content level. At the policy level, Ministries of Agriculture and Ministries of Communications/ICT need to increase the level of collaboration. Agriculture and the unique needs of rural communities should be explicitly covered in ICT policy, and agricultural policy should include ICT.
  • Both the public and private sector have important roles in establishing MAIS that will be sustainable. In many situations these roles are not well understood, and the parties often do not have a congenial relationship.The public sector’s role in providing pubic goods (agricultural information that is digitally accessible) must be emphasized. The public sector also needs to ensure that the poorest and most marginalized are not left out of the benefits of MAIS.The private sector’s role in creating a marketable VAS and a sustainable business model can have a positive social/livelihoods impact.
  • In order to ensure the quality of information in MAIS (see previous slide), accountability is necessary.Learning and building on success and failure, is the only way we can collectively achieve scaled, sustainable MAIS.
  • There is some conflicting information/experience about whether text based information services truly disadvantage the illiterate, however, in many cases human behavior does prefer voice-based information. As technology advances, voice-based MAIS will become more economical and we believe more prevalent.Platform dependent systems are believed to result in greater overall cost, reduced opportunity for replication and scale, and disadvantages to rural customers.However, we admit that certain business models may or may not achieve success based on this.
  • Mobile technologies for food security, agriculture and rural development: Role of the public sector

    1. 1. Mobile technologies for food security, agriculture and rural development: Role of the public sector Developed by the Food and Agriculture Organization of the United Nations (FAO) with the e-Agriculture Community (www.e-agriculture.org) Presented by Michael Riggs, 5 November 2013 ICT4Ag Conference, Kigali, Rwanda
    2. 2. Why Focus on Mobiles Mobile phones in rural areas The potential of mobile technology to benefit rural communities and improve food security is certain. In 2000, 25% of all mobile phones were in developing countries. Today 75% of all mobile phones are in developing countries.
    3. 3. Resources Partners’ experience. e-Agriculture content: http://www.e-agriculture.org/mobile-telephony-rural-areas FAO publication: Mobile technologies for food security, agriculture and rural development: Role of the public sector Available in PDF format at: http://www.fao.org/docrep/017/i3074e/i3074e00.htm
    4. 4. FAO and Mobile Technologies  Mobile-based information delivery holds great promise and is either being considered or is in use as an important channel for agricultural advisory services, financial services, and other essential information in rural communities.  Clear policies need to be formulated by governments that define the principles for their involvement in the development of MAIS, taking into account national communication policy or information and communications technology (ICT) policy. Of necessity, this requires collaboration between the agricultural and telecommunications sectors of government.
    5. 5. FAO and Mobile Technologies  Providing global public goods (agricultural information) is a critical role of the pubic sector.  Partnership with the private sector has proven to be an essential mechanism for the public sector to develop MAIS sustainably. The roles and responsibilities for the private and public sectors have to be clearly defined in each particular case, preferably through a formal written agreement. The most frequent split of roles is that the content is provided by one, while a Value Added Service and the delivery mechanism is handled by the other.
    6. 6. FAO and Mobile Technologies  Trustworthiness and reliability of the public sector information and advice delivered through MAIS is of paramount importance to the people whose livelihoods depend on actions influenced by what they receive. Policy guidelines to ensure the validity and accuracy of the technical information and advice provided must exist. Appropriate processes are needed to ensure the reliability of the information and advice provided by the public sector through MAIS, potentially including quality control by government-approved experts.
    7. 7. FAO and Mobile Technologies  Accountability for the quality (correctness and accuracy) of technical information and advice delivered through MAIS should be formally recognized by the respective public and private sector actors involved. This accountability should be defined in any partnership agreement between the actors in MAIS.  Lessons learned and good practices must be regularly captured and disseminated nationally, regionally and globally through various mediums, such as brochures, television and radio, and communities of practice, so that practitioners and countries can benefit from the experience of others.
    8. 8. FAO and Mobile Technologies  Special consideration must be given to literacy and gender to ensure technology does not expand divides.  Ideally, agricultural information services should be platform independent, because technology-specific services impose requirements on potential audiences and can greatly limit accessibility.

    ×