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Collective creativity in design

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Presentación de Liz Sanders en el 1er Seminario Ciudad Abierta.

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Collective creativity in design

  1. 1. Collective creativity in design LIZ SANDERS
  2. 2. <ul><li>climate change </li></ul><ul><li>global recession </li></ul><ul><li>demographic shifts </li></ul><ul><li>chronic disease </li></ul><ul><li>resource depletion </li></ul><ul><li>lack of safe water </li></ul><ul><li>terrorism </li></ul>Challenges in the world
  3. 3. <ul><li>from individual to collective </li></ul><ul><li>from studio/lab to out in the world </li></ul><ul><li>from object to purpose </li></ul><ul><li>from application to implication (A. Dunne) </li></ul>Changes in design
  4. 4. Changes in design
  5. 5. Changes in design
  6. 6. Changes in design
  7. 7. Fuzzy front end Gap Traditional design development process Where is co-creation happening?
  8. 8. Where is co-creation happening? Fuzzy front end Gap Traditional design development process
  9. 9. <ul><li>Today we can see: </li></ul><ul><li>Co-creation inside companies and organizations </li></ul><ul><li>Co-creation between companies and their business partners </li></ul><ul><li>Co-creation between companies and the people they serve </li></ul><ul><li>Co-creation within communities </li></ul>Who is involved in co-creation?
  10. 10. Fuzzy front end Gap Traditional design development process Where is co-creation happening?
  11. 11. <ul><li>Three principles for co-creation </li></ul><ul><li>All people are creative. </li></ul><ul><li>All people have dreams. </li></ul><ul><li>People will fill in and project their dreams and fears onto ambiguous stimuli . </li></ul>Exploring experience in the front end
  12. 12. Exploring experience in the front end
  13. 13. future past the moment Exploring experience in the front end
  14. 14. memories dreams nightmares fears future past the moment Exploring experience in the front end
  15. 15. Exploring experience in the front end
  16. 16. TELLING MAKING ENACTING
  17. 17. 2D collages 3D spaces 3D mockups Low tech prototypes 2D maps TELLING MAKING ENACTING
  18. 18. Exploring experience in the front end
  19. 19. Exploring experience in the front end
  20. 20. Exploring experience in the front end
  21. 21. Exploring experience in the front end
  22. 22. Exploring experience in the front end
  23. 23. Exploring experience in the front end
  24. 24. Exploring experience in the front end
  25. 25. Exploring experience in the front end
  26. 26. Exploring experience in the front end
  27. 28. 2D collages 3D spaces 3D mockups Low tech prototypes 2D maps 3D spaces full size Design games provotypes props TELLING MAKING ENACTING
  28. 29. Exploring experience in the front end
  29. 30. Exploring experience in the front end
  30. 31. Exploring experience in the front end
  31. 34. Exploring experience in the front end
  32. 35. Exploring experience in the front end
  33. 37. Exploring experience in the front end
  34. 38. Exploring experience in the front end
  35. 39. Scenario making Role playing 2D collages Bodystorming 3D spaces 3D mockups Low tech prototypes 2D maps Improv Skits and acting out Participatory envisioning 3D spaces full size Design games provotypes props TELLING MAKING ENACTING
  36. 40. Exploring experience in the front end The picture is from Herlev on a cold day full of enthusiasm from participating citizens, a retail shop, the caretaker, the municipality, and  designers from 1508, 3PART and DKDS. See the video of the enacted future scenario at www.1.affaldshistorier.dk!
  37. 41. Exploring experience in the front end Westerlund, B. (2009) Design Space Exploration: Co-operative Creation of Proposals for Desired Interactions with Future Artefacts. Ph.D. Thesis, Human-Computer Interaction, Stockholm: KTH.
  38. 42. Exploring experience in the front end
  39. 44. Stories Movies Experience timelines Scenario making Voting dots Cards Role playing Diaries and logs 2D collages Bodystorming Design probes Paper spaces 3D spaces 3D mockups Low tech prototypes 2D maps Improv Skits and acting out Participatory envisioning 3D spaces full size Design games provotypes props TELLING MAKING ENACTING
  40. 46. Exploring experience in the front end
  41. 47. Exploring experience in the front end
  42. 48. Exploring experience in the front end
  43. 50. Innovation through co-creation MAKING TELLING ENACTING
  44. 51. <ul><li> Thank you </li></ul>

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