CIPR Freshly squeezed session - Social Media basics

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  • Learn about social media, tools and business impact:
  • CIPR Freshly squeezed session - Social Media basics

    1. 1. How to ‘Facebook’ & ‘Tweet’ for a livingCIPR – Freshly Squeezed<br />September 27, 2011<br />
    2. 2. About me<br />
    3. 3. About me<br />
    4. 4.
    5. 5. born in PR…<br />founded by journalists, run by digerati<br />track record of integrated campaigns<br />addicted to the media – traditional & social<br />strong measurement focus <br />Industry innovators in augmented reality, sentiment analysis & mobile applications<br />…grown up online…<br />
    6. 6. Who we work with<br />
    7. 7. Agenda<br />Intro and network stats<br />Strategic approach<br />Best practice and tips<br />Questions<br />
    8. 8. Exactly what is PR?<br />“Public relations is the discipline which looks after reputation, with the aim of earning understanding, support and influencing opinion and behaviour”<br />- Chartered Institute of Public Relations<br />
    9. 9. PR in the old days<br />reputation<br />
    10. 10. PR 2.0<br />reputation<br />
    11. 11. PR 2.0 IS ALL ABOUT ENGAGEMENT<br />
    12. 12. Social networks have changed the game...<br />
    13. 13. More than 800 million active users<br />People spend over 700 billion minutes per month on Facebook<br />More than 30 billion pieces of content shared each month<br />Every time someone uses a computer 30% of them go to Facebook (via Comscore)<br />
    14. 14. 460,000 new accounts created per day over the last month<br />1billion Tweets sent every week<br />182% increase in number of mobile users over the past year.<br />
    15. 15. 100 million members worldwide<br />Used by 69 of the Fortune 100 companies<br />Over 1 million company pages exist on LinkedIn<br />
    16. 16. 25 million members worldwide<br />Brand pages on the way<br />Dubbed as the main Facebook competitor<br />New kid on the block (well kind of)<br />
    17. 17. Follow the Money = Digital<br />60% of marketers plan to take money away from traditional marketing and spend it on interactive instead<br />
    18. 18. Introduction to Social Media<br />What is social media marketing?<br />Peter Kim, Forrester Analyst:<br />"Interaction between a company and individual via [digital] delivery channels, intended to share commercial content that will lead to a sale and/or be passed along to others."<br />
    19. 19. about us<br />
    20. 20. Our approach to social<br />
    21. 21. Social Media Fundamentals<br />Spread efforts across channels to build momentum<br />Use a model that flows traffic, subscribers, links and influence to a central hub. Use spokes as outposts – or channels of distribution.<br />
    22. 22. PR 2.0 IS ALL ABOUT MEASUREMENT<br />
    23. 23. how do we measure success?<br />LSCORE<br />Volume KPIs<br />Depth KPIs<br />Sentiment KPIs<br />Engagement KPIs<br />Conversion KPIs<br />
    24. 24. Our approach to social<br />
    25. 25. Finding your influencers<br />
    26. 26.
    27. 27. Types of influencers<br />
    28. 28. Our approach to social<br />
    29. 29. Optimise and integrate<br />
    30. 30. Our approach to social<br />
    31. 31.
    32. 32.
    33. 33. Executing social media<br />2010 FIBA World Championships: <br />grow social communities/web traffic<br />Strategy:<br />generate rich, varied content on multiple channels<br />develop Facebook application in run-up to competition<br />provide live Twitter commentary on major games<br />averaged 30,000 daily Facebook users<br />62,000 online jerseys created via Facebook app<br />Results:<br />grew Facebook community <br />by in 4 months<br />92,000<br />
    34. 34. Tips and best practiceblog.lewispr.com<br />
    35. 35. Summary<br />Understand your audience and their hangouts<br />Set clear business related objectives<br />Keep your finger on the pulse<br />Get your head round numbers and analytics<br />Don’t forget to have fun (and don’t be a dick)<br />
    36. 36. Any questions<br />@EbA<br />Eb Adeyeri<br />Eb ‘Wole’ Adeyeri<br />

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