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Designing Our Future(s) - MWUX18

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Design is increasingly gaining influence in the companies we work in and the world at large, which means our actions as designers have an increasing influence on shaping the world around us. All of our individual choices, collectively form our manufactured world. Do you know where the choices you are making are leading, not just on the scale of your project, but on a larger scale? Are you making choices that matter or choices that lead to desirable outcomes? Are you designing mindfully for our larger collective futures or are you just “checking a box” or blindly chasing the latest design craze or “silver bullet” process? The success of good design isn’t new and relies on a core set of first principles that if followed lead to better outcomes, but it is up to all of us to make it happen. Join Erik as he discusses these first principles of good design as we collectively shape our future, and create the future world that you want to live in.

Published in: Design

Designing Our Future(s) - MWUX18

  1. 1. Designing Our Future(s) Erik Dahl March 23, 2018 #MWUX18 eadahl@gmail.com @eadahl www.erikdahl.io
  2. 2. Erik Dahl Independent Designer IxDA, President MidwestUX Conference, co-founder eadahl@gmail.com @eadahl www.erikdahl.io #mwxu18@eadahlDesigning Our Future(s) 103 K (64 miles) — 4,500m (15,000 ft) of elevation gain — 18+ hours VIDEO NOT INCLUDED IN PDF
  3. 3. I FRAMING #mwxu18@eadahlDesigning Our Future(s) II PRINCIPLES III VISION
  4. 4. #mwxu18@eadahlDesigning Our Future(s) I FRAMING
  5. 5. Cargo Cult of UX/Design #mwxu18@eadahlDesigning Our Future(s)
  6. 6. “We are called to be architects of the future, not its victims.” -R. Buckminster Fuller #mwxu18@eadahlDesigning Our Future(s)
  7. 7. Comprehensive designer = artist + inventor + mechanic + objective economist + evolutionary strategist #mwxu18@eadahlDesigning Our Future(s)
  8. 8. Breathe #mwxu18@eadahlDesigning Our Future(s) ACTIVITY
  9. 9. #mwxu18@eadahlDesigning Our Future(s) II PRINCIPLES
  10. 10. #mwxu18@eadahlDesigning Our Future(s) people experiences storiesproblem finding frameworks FIVE PRINCIPLES
  11. 11. Problem Finding before Problem Solving #mwxu18@eadahlDesigning Our Future(s)
  12. 12. PROBLEM SOLVERS HOW DO I DO GOOD WORK? PROBLEM FINDERS WHAT IS GOOD WORK?
  13. 13. The quality of the problem found is a forerunner of the quality of the solution attained.
  14. 14. Reframe the Problem. Open Up New Solutions. #mwxu18@eadahlDesigning Our Future(s)
  15. 15. GLOBAL vs LOCAL maxima
  16. 16. Problem Finding before Problem Solving #mwxu18@eadahlDesigning Our Future(s)
  17. 17. #mwxu18@eadahlDesigning Our Future(s) How well do you understand the problem space you are designing for? #mwxu18@eadahlDesigning Our Future(s)
  18. 18. #mwxu18@eadahlDesigning Our Future(s) people experiences storiesproblem finding frameworks FIVE PRINCIPLES
  19. 19. It’s about people; it’s not about the object #mwxu18@eadahlDesigning Our Future(s)
  20. 20. Close Your Eyes #mwxu18@eadahlDesigning Our Future(s) ACTIVITY
  21. 21. Joe Ballay #mwxu18@eadahlDesigning Our Future(s)
  22. 22. VIDEO NOT INCLUDED IN PDF
  23. 23. It is in its transparency that it fulfills its function #mwxu18@eadahlDesigning Our Future(s)
  24. 24. It’s about people; it’s not about the object #mwxu18@eadahlDesigning Our Future(s)
  25. 25. #mwxu18@eadahlDesigning Our Future(s) What are you doing to understand other people’s lives in the broadest sense? #mwxu18@eadahlDesigning Our Future(s)
  26. 26. #mwxu18@eadahlDesigning Our Future(s) people experiences storiesproblem finding frameworks FIVE PRINCIPLES
  27. 27. #mwxu18@eadahlDesigning Our Future(s) Focus on experience, not on features and functions.
  28. 28. Get out something to write on/with. ACTIVITY #mwxu18@eadahlDesigning Our Future(s)
  29. 29. You have 30 seconds. Design a vase. ACTIVITY #mwxu18@eadahlDesigning Our Future(s)
  30. 30. You have 30 seconds. Design a vase. Design a better way for people to enjoy flowers in their home. ACTIVITY #mwxu18@eadahlDesigning Our Future(s)
  31. 31. You have 30 seconds. Design a vase. Design a better way for people to enjoy flowers in their home. Design a better way for people to connect with nature. ACTIVITY #mwxu18@eadahlDesigning Our Future(s)
  32. 32. #mwxu18@eadahlDesigning Our Future(s) Unfold over time. Relationships. Interactions. Systems & ecosystems. Increased scale. Experiences
  33. 33. “Always design a thing by considering it in its next larger context — a chair in a room, a room in a house, a house in an environment, an environment in a city plan.” ZOOM OUT 1X #mwxu18@eadahlDesigning Our Future(s) - Eliel Saarinen
  34. 34. #mwxu18@eadahlDesigning Our Future(s) Focus on experience, not on features and functions.
  35. 35. #mwxu18@eadahlDesigning Our Future(s) Are you designing at the right scale?
  36. 36. #mwxu18@eadahlDesigning Our Future(s) people experiences storiesproblem finding frameworks FIVE PRINCIPLES
  37. 37. Stories are how we understand and shape the world. #mwxu18@eadahlDesigning Our Future(s)
  38. 38. Clifford Geertz #mwxu18@eadahlDesigning Our Future(s) Culture is simply the ensemble of stories we tell ourselves about ourselves.
  39. 39. PACE LAYERS #mwxu18@eadahlDesigning Our Future(s)
  40. 40. #mwxu18@eadahlDesigning Our Future(s) Harry Crews
  41. 41. #mwxu18@eadahlDesigning Our Future(s) VIDEO NOT INCLUDED IN PDF
  42. 42. Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right. #mwxu18@eadahlDesigning Our Future(s)
  43. 43. Stories are how we understand and shape the world. #mwxu18@eadahlDesigning Our Future(s)
  44. 44. #mwxu18@eadahlDesigning Our Future(s) What stories are you hearing and telling?
  45. 45. #mwxu18@eadahlDesigning Our Future(s) people experiences storiesproblem finding frameworks FIVE PRINCIPLES
  46. 46. Create abstractions & models. (Not Just Narratives) Use and create frameworks. #mwxu18@eadahlDesigning Our Future(s)
  47. 47. #mwxu18@eadahlDesigning Our Future(s)
  48. 48. The Deal Addict will split their time between Browsing and Shopping. Their Browsing is punctuated by an effort to find the best deal regardless of the product. Their Shopping is defined by comparative pricing. Inspire Me will spend a majority of their time Browsing. Their experience is marked by an indirect path through the product offering to find something that excites them. Basic Value will not spend any time in the Research or Browse phases and will spend as little time as possible in the Shop phase. They want to get their shopping done and get on with life. The Flexible Learner will split their time evenly across the phases as they inform themselves. They may not finalize the purchase within the 30 minute window. Critical Explorer will spend all of their time in the Research phase. They are unlikely to complete their Research and commit to a purchase within the 30 minute window. Research Research is the gathering and/or analysis of detailed information about a specific product, groups of products or services. Deal Addict needs to feel powerful and successful at saving money; feed that need with information about savings. Inspire Me shops for pleasure, wants to surf around. Help them jump from one idea to the next to see what is hot. Basic Value will appreciate consistency. Keep designs and interactions for basic shopping activities consistent and predictable. Flexible Learner needs to stay in a comfort zone. Provide a consistent experience with information, language and interactions across channels. Critical Explorer wants in-depth information about products. Help them dig deep to find out more and provide that information. Browse Browse is the perusal of products or services without the direct intention of purchasing. Shop Shopping is the act of searching for a specific product, groups of products or services with the direct intention of purchasing. Purchase Purchasing is the act of the exchange or transaction between the guest and the store. Goal Save Money EMOTIONAL ANALYTICAL See What’s New Supply Basic Needs Feel Confidence Find More Information The Critical Explorer will move out of the Research phase if/when the right product is identified. Flexible Learner will move onto Shop only when they are confident in their decision. Inspire Me will move out of Browse when something delights them. Basic Value will move out of the Shop phase when the needed product is located. Deal Addict will move from Shop to Purchase if they are confident they are getting the best deal. Target Personas | :30 Minutes to Shop This diagram shows how each persona would spend 30 minutes of their online experience. Heuristics Deal Addict Flexible LearnerBasic Value Critical ExplorerInspire Me #mwxu18@eadahlDesigning Our Future(s)
  49. 49. #mwxu18@eadahlDesigning Our Future(s)
  50. 50. #mwxu18@eadahlDesigning Our Future(s)
  51. 51. #mwxu18@eadahlDesigning Our Future(s) Fitbit One
  52. 52. #mwxu18@eadahlDesigning Our Future(s) VIDEO NOT INCLUDED IN PDF
  53. 53. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME #mwxu18@eadahlDesigning Our Future(s) LABAN MOVEMENT FRAMEWORK
  54. 54. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABAN MOVEMENT FRAMEWORK #mwxu18@eadahlDesigning Our Future(s)
  55. 55. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABAN MOVEMENT FRAMEWORK #mwxu18@eadahlDesigning Our Future(s) PUNCHING
  56. 56. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABAN MOVEMENT FRAMEWORK #mwxu18@eadahlDesigning Our Future(s)
  57. 57. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABAN MOVEMENT FRAMEWORK #mwxu18@eadahlDesigning Our Future(s) FLOATING
  58. 58. #mwxu18@eadahlDesigning Our Future(s) VIDEO NOT INCLUDED IN PDF
  59. 59. #mwxu18@eadahlDesigning Our Future(s)
  60. 60. #mwxu18@eadahlDesigning Our Future(s) VIDEO NOT INCLUDED IN PDF
  61. 61. Light Strong Direct Indirect Sudden Sustained WEIGHT SPACE TIME LABAN MOVEMENT FRAMEWORK #mwxu18@eadahlDesigning Our Future(s) PUNCHING
  62. 62. #mwxu18@eadahlDesigning Our Future(s)
  63. 63. LABAN MOVEMENT FRAMEWORK #mwxu18@eadahlDesigning Our Future(s)
  64. 64. #mwxu18@eadahlDesigning Our Future(s) LABAN MOVEMENT FRAMEWORK VIDEO NOT INCLUDED IN PDF
  65. 65. EFFORT CUBE Sudden Sustained Indirect Direct Strong Light FLOATING WRINGING GLIDING PRESSING DABBINGFLICKING SLASHING PUNCHING EFFORT BREAKDOWN SPACE WEIGHT TIME EFFORT Direct Strong Sustained PRESSING Indirect Strong Sustained WRINGING Indirect Light Sustained FLOATING Direct Light Sustained GLIDING Direct Light Sudden DABBING Indirect Light Sudden FLICKING Direct Strong Sudden PUNCHING Indirect Strong Sudden SLASHING LABAN MOVEMENT FRAMEWORK #mwxu18@eadahlDesigning Our Future(s)
  66. 66. Create abstractions & models. (Not Just Narratives) Use and create frameworks. #mwxu18@eadahlDesigning Our Future(s)
  67. 67. #mwxu18@eadahlDesigning Our Future(s) What frameworks and models are you creating to describe and understand reality?
  68. 68. #mwxu18@eadahlDesigning Our Future(s) people experiences storiesproblem finding frameworks FIVE PRINCIPLES
  69. 69. @eadahl #ias18Designing Our Futures III VISION #mwxu18@eadahlDesigning Our Future(s)
  70. 70. “If you don’t know what you want, you end up with a lot you don’t.” - Chuck Palahniuk (via Fight Club) #mwxu18@eadahlDesigning Our Future(s)
  71. 71. You have to have a vision for your future. #mwxu18@eadahlDesigning Our Future(s)
  72. 72. http://www.businessinnovationfactory.com/summit/story/necessary-discourse-unfinished-design Michael Dila A Necessary Discourse On The Unfinished Design “We tend to sit back and allow the heroic innovations of others to justify our own creative passivity.” #mwxu18@eadahlDesigning Our Future(s)
  73. 73. #mwxu18@eadahlDesigning Our Future(s)
  74. 74. Visualize Your Future Identities Effort before Identity Identity before Effort→ #mwxu18@eadahlDesigning Our Future(s)
  75. 75. Project Capybara #mwxu18@eadahlDesigning Our Future(s)
  76. 76. 15 people +35 +20 +60 +45 +30 +75 TUESDAY 11:40AM - 11:50AM #mwxu18@eadahlDesigning Our Future(s)
  77. 77. #mwxu18@eadahlDesigning Our Future(s)
  78. 78. #mwxu18@eadahlDesigning Our Future(s)
  79. 79. #mwxu18@eadahlDesigning Our Future(s)
  80. 80. #mwxu18@eadahlDesigning Our Future(s)
  81. 81. Take steps to make your future vision a reality. #mwxu18@eadahlDesigning Our Future(s)
  82. 82. What is your future vision? #mwxu18@eadahlDesigning Our Future(s)
  83. 83. What will you do to start to make your vision real? #mwxu18@eadahlDesigning Our Future(s)
  84. 84. All of us are responsible for creating the future. Have a vision of the future you want to create. Every artifact we create, shapes the world. Be mindful of what you are creating. …so make stuff that matters. #mwxu18@eadahlDesigning Our Future(s)
  85. 85. Thank you! Erik Dahl #MWUX18 eadahl@gmail.com @eadahl www.erikdahl.io

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