Keynote Series:          Market Trends & Innovations in          Learning Content Management Systems          & Digital Re...
Mrs Vivianne Reading2000-2005: PRODI Commission – Education & CultureCommissioner2006- 2010: BARROSO Commission – Media & ...
Mrs Vivianne Reading2000-2005: PRODI Commission – Education & CultureCommissioner2006- 2010: BARROSO Commission – Media & ...
Mrs Vivianne Reading          2000-2005: PRODI Commission – Education & Culture          Commissioner          2006- 2010:...
Mrs Vivianne Reading                2000-2005: PRODI Commission – Education & Culture                Commissioner         ...
Mrs Vivianne Reading                    2000-2005: PRODI Commission – Education & Culture                    Commissioner ...
The Solution                        The Book of Jobs“There may be no greater tribute toSteves success than the fact thatmu...
The SolutionThe Book of Jobs                   eXact learning solutions © 2012
The SolutionThe Book of Jobs   With many pros...                       eXact learning solutions © 2012
The SolutionThe Book of Jobs   ..And some cons...                        eXact learning solutions © 2012
The SolutionThe Book of Jobs                   eXact learning solutions © 2012
The Solution   The Book of Jobs..favouring a new market dawn...                                   eXact learning solutions...
The Solution           The Book of Jobs“Last time there was so much excitement abouta tablet it had some commandments writ...
The NeedRe-inventing Schools                   Images from edutechdebate.org                                eXact learning...
The Need                               Re-inventing Schools•8 0% of Population in Pakistan is under 30•1 Billion workers f...
The Need                               Re-inventing Schools•   Chrysler expects over-45 workers to rise from 41% in    200...
The Need        Re-inventing SchoolsCall Your Kids’ School!                           Images from edutechdebate.org       ...
The NeedRe-inventing Schools                       eXact learning solutions © 2012
The (Real) Need                                Re-inventing the Job of BooksIn the US ,..•During 2005 more than 1.5 Billio...
The (Real) NeedRe-inventing the Job of Books                                eXact learning solutions © 2012
Towards Next Generation   (Open & Personal) Digital Learning Content Marketplaces                                         ...
The Solution                         The Limits of XML Content Standards TodaySCORMLearning ItemsPackaging & Sequencing  D...
The Solution                         The Limits of XML Content Standards TodaySCORMLearning ItemsPackaging & Sequencing   ...
The Solution                         The Limits of XML Content Standards TodaySCORM                      DocbookLearning I...
The Solution                         The Limits of XML Content Standards TodaySCORM                      DocbookLearning I...
The SolutionThe Limits of XML Content Standards Today                                            eXact learning solutions ...
The 10 Commandments forsmarter XML content management                      27                            eXact learning so...
The 10 Commandments forsmarter XML content management                      28                            eXact learning so...
The 10 Commandments forsmarter XML content management                            1.   Object Orientation                  ...
Why Darwinian?Towards a Darwinian Specialization for Knowledge WorkersSurviving global competition           Its Not the s...
Why Darwinian?Towards a Darwinian Specialization for Knowledge WorkersSurviving global competition       Its Not going to ...
Why Darwinian?Towards a Darwinian Specialization for Knowledge WorkersSurviving global competition       Its Not going to ...
The Business Driver – DITA Domains                                               263 companies listed at                  ...
The Business Driver – DITA Domains             DITA Semiconductor   DITA for    DITA Pharmaceutical             informatio...
Towards New Generation                               Digital Content Distribution ChannelsDistribution Delay              ...
Towards New Generation                               Digital Content Distribution ChannelsDistribution Delay              ...
Towards New Generation                               Digital Content Distribution Channels                                ...
Towards New Generation                               Digital Content Distribution Channels                                ...
Towards New Generation                               Digital Content Distribution Channels                                ...
Towards New Generation                               Digital Content Distribution Channels                                ...
Towards New GenerationDigital Content Personalization Formats                             The Joy of Learning !           ...
Towards New Generation                                Digital Content Personalization Formats                             ...
Towards New Generation                                Digital Content Personalization Formats                             ...
Towards New Generation                                Digital Content Personalization Formats                             ...
Towards New Generation                                Digital Content Personalization Formats                             ...
Towards New Generation                                Digital Content Personalization Formats                             ...
Towards New Generation                                Digital Content Personalization Formats                             ...
Towards New Generation                                Digital Content Personalization Formats                             ...
Towards New Generation                                Digital Content Personalization Formats                             ...
Summarising 15 Years of eLearningTowards Next generation (Personal & Open )  Digital Learning Content Marchitectures      ...
Summarising 15 Years of eLearning                        Towards Next generation (Personal & Open )                       ...
Summarising 15 Years of eLearning                        Towards Next generation (Personal & Open )                       ...
Summarising 15 Years of eLearning                        Towards Next generation (Personal & Open )                       ...
Summarising 15 Years of eLearning                         Towards Next generation (Personal & Open )                      ...
Summarising 15 Years of eLearning                         Towards Next generation (Personal & Open )                      ...
Summarising 15 Years of eLearning                         Towards Next generation (Personal & Open )                      ...
But Are You Ready?(Innovating Education in Internet Times)                      The Media Innovation Clock                ...
But Are You Ready?                                 (Innovating Education in Internet Times)                               ...
Facing the Gutenberg Innovation Syndrome                Again and again and again….1490 : “Dear Gutenberg, Wonderful but …...
See eXact LCMS in Action    Visit our table @Information Energy 2012                                            Read our D...
Upcoming SlideShare
Loading in …5
×

From the Book of Jobs to the Job of Books: Reinventing Learning Content Management & Publishing in the iPad Era

1,053 views

Published on

Slide presentation of Fabrizio Cardinali's opening keynote on 8 June at Utrecht, the Netherlands. Fabrizio is the Chair of European Learning Industry Group (ELIG) and CEO of eXact learning solutions North America.

Published in: Business, Education, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,053
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

From the Book of Jobs to the Job of Books: Reinventing Learning Content Management & Publishing in the iPad Era

  1. 1. Keynote Series: Market Trends & Innovations in Learning Content Management Systems & Digital Repositories From the Book of Jobs to the Job of BooksReinventing Learning Content Management & Publishing in the iPad Era Fabrizio Cardinali SVP Global Business Development CEO, eXact learning solutions NA & APAC Chair, European Learning Industry Group Board of Directors, IMS Global Learning Consortium Scorm cowriter & reviewer, ADL Atlanta • Perth • Florence • Milan • Rome • Sestri Levante
  2. 2. Mrs Vivianne Reading2000-2005: PRODI Commission – Education & CultureCommissioner2006- 2010: BARROSO Commission – Media & InformationSociety Commissioner2010-2015: BARROSO Commission – Legal AffairsCommissioner eXact learning solutions © 2012
  3. 3. Mrs Vivianne Reading2000-2005: PRODI Commission – Education & CultureCommissioner2006- 2010: BARROSO Commission – Media & InformationSociety Commissioner2010-2015: BARROSO Commission – Legal AffairsCommissioner eXact learning solutions © 2012
  4. 4. Mrs Vivianne Reading 2000-2005: PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society Commissioner 2010-2015: BARROSO Commission – Legal Affairs CommissionerMissionMaking Europe THE LeadingKnowledge Society by 2005 eEurope 2005 workprogram (The eXact learning solutions © 2012
  5. 5. Mrs Vivianne Reading 2000-2005: PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society Commissioner Program ( BARROSO Commission – Legal AffairsI2010 Work2010-2015: Prague Declaration) CommissionerI as Interoperability(Integrating all European IT Systems for an Open EuropeanInformation space)I as Individualization(Including all European Citizens, Employees and Students with noone left behind)I as Innovation(Investing in wiser and wider RD Programs to stimulate EuropeanCreativity and Invention) eXact learning solutions © 2012
  6. 6. Mrs Vivianne Reading 2000-2005: PRODI Commission – Education & Culture Commissioner 2006- 2010: BARROSO Commission – Media & Information Society CommissionerMission ? Commissioner I as Interoperability ? Program ( BARROSO Commission – Legal Affairs I2010 Work2010-2015: Prague Declaration) (Integrating all European IT Systems for an Open EuropeanEnabling Europe’s Knowledge Information space)Mission to Survive Global Crisis andEconomy I as Individualization (Including all European Citizens, Employees and Students with noCompetition one left behind)Making Europe THE LeadingHelping Europe to invent “The next big I as InnovationKnowledge Society by 2005stimulate European (Investing in wiser and wider RD Programs tothing..” in Invention) Creativity andTEL (Technology Enhanced Learning) eXact learning solutions © 2012
  7. 7. The Solution The Book of Jobs“There may be no greater tribute toSteves success than the fact thatmuch of the world learned of hispassing on a device he invented”Barack Obama eXact learning solutions © 2012
  8. 8. The SolutionThe Book of Jobs eXact learning solutions © 2012
  9. 9. The SolutionThe Book of Jobs With many pros... eXact learning solutions © 2012
  10. 10. The SolutionThe Book of Jobs ..And some cons... eXact learning solutions © 2012
  11. 11. The SolutionThe Book of Jobs eXact learning solutions © 2012
  12. 12. The Solution The Book of Jobs..favouring a new market dawn... eXact learning solutions © 2012
  13. 13. The Solution The Book of Jobs“Last time there was so much excitement abouta tablet it had some commandments written on it.” -The Wall Street Journal eXact learning solutions © 2012
  14. 14. The NeedRe-inventing Schools Images from edutechdebate.org eXact learning solutions © 2012
  15. 15. The Need Re-inventing Schools•8 0% of Population in Pakistan is under 30•1 Billion workers from emerging New Economies (Chinaand India amongst all) have joined the global labourmarket since 2000•70% of India’s intl trade is for providing OutsourcingServices to Western Economies•Government R&D Spending in New Economies has risen3.5% annually since 2000•In 2020 in China, Science and Technology innovation willrise to 60 per cent in Economic Growth contribution•By 2020 China’s reliance on key foreign technology willdecline to below 30% from more than 50% now(Source China Daily on new RD spending Boost in NewEconomies ) eXact learning solutions © 2012
  16. 16. The Need Re-inventing Schools• Chrysler expects over-45 workers to rise from 41% in 2002 to 68% in 2011• In US half of working age Americans expect to work into their 70s whether by financial necessity or by lifestyle choice (AARP Survey)• In Japan the number of people between 15 and 64 is expected to decline by 740.000/year for next decade• In Finland employment rate between 60 and 64 has doubled since 1990 and 21% of Corporate Training Programs are attended by employees older than 50• Median Age will cut Europe’s growth at least 1% annually for the next 3 decades Images from edutechdebate.org eXact learning solutions © 2012
  17. 17. The Need Re-inventing SchoolsCall Your Kids’ School! Images from edutechdebate.org eXact learning solutions © 2012
  18. 18. The NeedRe-inventing Schools eXact learning solutions © 2012
  19. 19. The (Real) Need Re-inventing the Job of BooksIn the US ,..•During 2005 more than 1.5 Billion paper books have been posted ofwhich ….(Source: AAP)•…..1 Billion returned in 2006, equal to 465 Million US$ expenses(Source Environmental Trends and Climate Impacts)•Annual Student expenditures on books can easily range from700$ to 1000$ and mid and low income students can’t afford thecost of textbooks•Used Textbooks comprise only 25-30% of all those in the market•Faculty Gudilines emerge seeking to prohibit faculty from assigninga textbook if they do not plan to use at least 50 percent of itscontent in the course.•Over the last three years, 34 states have proposed a total of morethan 100 bills related to textbook costs eXact learning solutions © 2012
  20. 20. The (Real) NeedRe-inventing the Job of Books eXact learning solutions © 2012
  21. 21. Towards Next Generation (Open & Personal) Digital Learning Content Marketplaces 2012: Jim is out onWhen new levels of the field and accesses location basedStandards Adoption emerge: training services whilst visiting the new Electrical Plant he has been assigned to 2015: Lisa browses an eBook in her living room and rehearses the new Bank procedure she was trained the week before 2020: John uses wearable computing at the Automotive workspace to access his personal training Markets get developed and then widely adopt with a workbook and ‘Hockey Stick Trend’ personal performance support system eXact learning solutions © 2012
  22. 22. The Solution The Limits of XML Content Standards TodaySCORMLearning ItemsPackaging & Sequencing DOCBOOK eXact learning solutions © 2012
  23. 23. The Solution The Limits of XML Content Standards TodaySCORMLearning ItemsPackaging & Sequencing ? DOCBOOK Metadata ? ? eXact learning solutions © 2012
  24. 24. The Solution The Limits of XML Content Standards TodaySCORM DocbookLearning Items Document SectionsPackaging & Sequencing Structuring & Publishing DOCBOOK eXact learning solutions © 2012
  25. 25. The Solution The Limits of XML Content Standards TodaySCORM DocbookLearning Items Document SectionsPackaging & Sequencing Structuring & Publishing •Hard to separate form from content DOCBOOK •Difficult to componentize and categorise information •Long to develop bulky proprietary XML schemas and XSLT transforms •Difficult to share “standard” schemas across and between organisations •No standard architecture for object orientation, dynamic linking and mash ups on shared content To date XML centric content publishing strategies have been: •Expensive to implement •Difficult to maintain •Hard to adopt eXact learning solutions © 2012
  26. 26. The SolutionThe Limits of XML Content Standards Today eXact learning solutions © 2012
  27. 27. The 10 Commandments forsmarter XML content management 27 eXact learning solutions © 2012
  28. 28. The 10 Commandments forsmarter XML content management 28 eXact learning solutions © 2012
  29. 29. The 10 Commandments forsmarter XML content management 1. Object Orientation 2. Granular Tagging 3. Dynamic Linking 4. Single Source Production 5. Multi Channel Delivery 6. Field specialization 7. Version /workflow Control 8. SOA & Cloud Support 9. Community Services Support 10. Overall Architectural Design 29 eXact learning solutions © 2012
  30. 30. Why Darwinian?Towards a Darwinian Specialization for Knowledge WorkersSurviving global competition Its Not the strongest or most intelligent species that survives, its the one most adaptable to change eXact learning solutions © 2012
  31. 31. Why Darwinian?Towards a Darwinian Specialization for Knowledge WorkersSurviving global competition Its Not going to be the smartest or best trained student that will survive, its the one most adaptable to new markets, jobs, competences and skills eXact learning solutions © 2012
  32. 32. Why Darwinian?Towards a Darwinian Specialization for Knowledge WorkersSurviving global competition Its Not going to be the richer or best designed content that will survive, its the one most adaptable to new contexts and devices eXact learning solutions © 2012
  33. 33. The Business Driver – DITA Domains 263 companies listed at http://www.ditawriter.com 23% OTHER: Aerospace/Defense Commercial Refrigeration Computer Hardware Computer Imaging 4% Consumer Electronics 34% Crane Manufacturer (Heavy Equipment) Data Warehousing 23% Diversified Machinery Exercise Equipment Manufacturer Fluid Technology and Equipment Machine Tooling Mining, Mining Machinery Plumbing Fixtures Sensor Manufacturer Water Treatment Wind TurbinesCopyright © OASIS® 2010. All Rights Reserved eXact learning solutions © 2012
  34. 34. The Business Driver – DITA Domains DITA Semiconductor DITA for DITA Pharmaceutical information Design Machinery Content Subcommittee Subcommittee DITA for the Web SubcommitteeDITA for PublishingSubcommittee eXact learning solutions © 2012
  35. 35. Towards New Generation Digital Content Distribution ChannelsDistribution Delay Book(Channel/media) Traditional Content Distribution Channels1 month Film  Differed 1000000- Newsletter1 week Letter Journals  Real Time 100000- Newspaper  Mass Distribution 1 day 10000- (Broad Casting) 1 hour 1000- Market Gap for Content Personalization 100-1 minute 10- Telephone/ Radio 1- Television Human talk Target Audience 1 10 100 1000 10000 100000 1000000 Modified Slide from Tomita , Japan (1980)) Broadcasting One Message for Many People (Individual Massification)… 35 eXact learning solutions © 2012
  36. 36. Towards New Generation Digital Content Distribution ChannelsDistribution Delay Book(Channel/media) Traditional Content Distribution Channels1 month Film  Differed 1000000- Newsletter1 week Letter Journals  Real Time 100000- Newspaper  Mass Distribution 1 day The Personal Media 10000- Revolution (Broad Casting) 1 hour 1000- Market Gap for Content Personalization 100-1 minute (Ubiquitous /Mobile / BB Internet) 10- Telephone/ Radio 1- Television Human talk Target Audience 1 10 100 1000 10000 100000 1000000 Modified Slide from Tomita , Japan (1980)) Broadcasting One Message for Many People (Individual Massification)… 36 eXact learning solutions © 2012
  37. 37. Towards New Generation Digital Content Distribution Channels The Web2 RevolutionDistribution Delay Book (s)(Channel/media) Traditional Content Viral Distribution Distribution Channels1 month Film Youtube  Differed 1000000- Newsletter Flickr1 week Letter Journals  Real Time Amazon eBook 100000- Newspaper …  Mass Distribution 1 day 10000- Social Distribution (Broad Casting) 1 hour 1000- FaceBook My Space  Viral Distribution 100- Second Life1 minute Linkedin (Viral Casting ) 10- … Telephone/ Radio  Social Distribution 1- Television Human talk (Social Casting) Target Audience 1 10 100 1000 10000 100000 1000000 Interactive Narrowcasting Modified Slide from Tomita , Japan (1980)) Narrowcasting …..Many Messages for few people (Mass Individualisation) 37 eXact learning solutions © 2012
  38. 38. Towards New Generation Digital Content Distribution Channels The Web2 RevolutionDistribution Delay Book (s)(Channel/media) Traditional Content Viral Distribution Distribution Channels1 month Film Youtube  Differed 1000000- Newsletter Flickr1 week Letter Journals  Real Time Amazon eBook 100000- Newspaper …  Mass Distribution 1 day 10000- Social Distribution (Broad Casting) 1 hour 1000- FaceBook My Space  Viral Distribution 100- Second Life1 minute Linkedin (Viral Casting ) 10- … Telephone/ Radio  Social Distribution 1- Television Human talk (Social Casting) Target Audience 1 10 100 1000 10000 100000 1000000 Interactive Narrowcasting Modified Slide from Tomita , Japan (1980)) Broadcasting One Message for Many People (Individual Massification)… 38 eXact learning solutions © 2012
  39. 39. Towards New Generation Digital Content Distribution Channels The Web2 RevolutionDistribution Delay Book (s)(Channel/media) Traditional Content Viral Distribution Distribution Channels1 month Film Youtube  Differed 1000000- Newsletter New Flickr1 week Letter Business Models Journals  Real Time Amazon eBook 100000- (eg Download and Play Edutainment) Newspaper …  Mass Distribution 1 day 10000- Social Distribution (Broad Casting) 1 hour 1000- FaceBook My Space  Viral Distribution 100- Second Life1 minute Linkedin (Viral Casting ) 10- … Telephone/ Radio  Social Distribution 1- Television Human talk (Social Casting) Target Audience 1 10 100 1000 10000 100000 1000000 Interactive Narrowcasting Modified Slide from Tomita , Japan (1980)) Broadcasting One Message for Many People (Individual Massification)… 39 eXact learning solutions © 2012
  40. 40. Towards New Generation Digital Content Distribution Channels The Web2 RevolutionDistribution Delay Book (s)(Channel/media) Traditional Content Viral Distribution Distribution Channels1 month Film Youtube  Differed 1000000- Newsletter Flickr1 week Letter Journals  Real Time Amazon eBook 100000- Newspaper …  Mass Distribution 1 day 10000- Social Distribution (Broad Casting) 1 hour 1000- FaceBook Motivate – Engage – Remediate My Space  Viral Distribution 100- Each one Second Life1 minute Linkedin (Viral Casting ) 10- … Telephone/ Radio  Social Distribution 1- Television Human talk (Social Casting) Target Audience 1 10 100 1000 10000 100000 1000000 Interactive Narrowcasting Modified Slide from Tomita , Japan (1980)) Towards Socratic teaching 2.0? And What about (Delivering Educational Personal Learning Materials 40 Where Users Are, Where and When Users Publishing? eXact learning) solutions © 2012 need them
  41. 41. Towards New GenerationDigital Content Personalization Formats The Joy of Learning ! Motivate – Engage – Remediate Each one eXact learning solutions © 2012
  42. 42. Towards New Generation Digital Content Personalization Formats Learner Satisfaction Meaningful Learning Clarification of Relationships Well Designed Audio Visual Scientific Research Between Concepts Instructions New Music or Architecture Lectures or Most Text Books School Laboratory Most Reasearch and Representations Work Intellectual Production eLearning 1.0 (Poor Media, Prescriptive WBT TUTORIALS) Moltiplication Applying Formulas to Trial & Error Tables Solve Problems Puzzle Solutions ROTE Learning Learner Associative Constructive Personal FreedomModified slide from Behavioral Exploratory Learning Learning“Learning how to learn”, Prescriptive Learning (eg social (Self Development, TalentJoseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  43. 43. Towards New Generation Digital Content Personalization Formats The Joy of Learning ! Learner Satisfaction Meaningful Learning Clarification of Relationships Well Designed Audio Visual Scientific Research Between Concepts Instructions New Music or Architecture Lectures or Most Text Books School Laboratory Most Reasearch and Representations Work Intellectual Production UNSATISFIED eLearning 1.0 USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Only…) Learning ROTE Learner Associative Constructive Personal FreedomModified slide from Behavioral Exploratory Learning Learning“Learning how to learn”, Prescriptive Learning (eg social (Self Development, TalentJoseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  44. 44. Towards New Generation Digital Content Personalization Formats The Joy of Learning ! Learner Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books School Laboratory Most Reasearch and Representations Work Intellectual Production UNSATISFIED eLearning 1.0 USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Only…) Learning ROTE Learner Associative Constructive Personal FreedomModified slide from Behavioral Exploratory Learning Learning“Learning how to learn”, Prescriptive Learning (eg social (Self Development, TalentJoseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…)
  45. 45. Towards New Generation Digital Content Personalization Formats The Joy of Learning ! Learner Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books School Laboratory Most Reasearch and Representations Work Intellectual Production UNSATISFIED eLearning 1.0 USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Only…) Learning ROTE Learner Associative Constructive Personal FreedomModified slide from Behavioral Exploratory Learning Learning“Learning how to learn”, Prescriptive Learning (eg social (Self Development, TalentJoseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  46. 46. Towards New Generation Digital Content Personalization Formats Personal Joy of Learning ! The Ambient Learning Learner ( Personalized, Contextualised, Localised, Rich & Un Formal) Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Mobile Learning Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books School Laboratory Game Based Most Reasearch and Learning Representations Work Intellectual Production UNSATISFIED eLearning 1.0 Social Learning USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) Viral Learning (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Location Based Learning Only…) Learning ROTE .... Learner Associative Constructive Personal FreedomModified slide from Behavioral Exploratory Learning Learning“Learning how to learn”, Prescriptive Learning (eg social (Self Development, TalentJoseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  47. 47. Towards New Generation Digital Content Personalization Formats Electricity Personal Joy of Learning ! The Ambient Learning Learner ( Personalized, Contextualised, Localised, Rich & Un Formal) Killer Technology for Industrial Society Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Mobile Learning Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books Personal Ambient Publishing School Laboratory Game Based Learning Most Reasearch and Representations Work (Location,Intellectual Production Skills & Context Aware) UNSATISFIED Killer Technology for Knowledge Society eLearning 1.0 Social Learning USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) Viral Learning (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Location Based Learning Only…) Learning ROTE .... Learner Associative Constructive Personal FreedomModified slide from Behavioral Exploratory Learning Learning“Learning how to learn”, Prescriptive Learning (eg social learning, (Self Development, TalentJoseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  48. 48. Towards New Generation Digital Content Personalization Formats Electricity Personal Joy of Learning ! The Ambient Learning Learner ( Personalized, Contextualised, Localised, Rich & Un Formal) Killer Technology for Industrial Society Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Mobile Learning Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books Personal Ambient Publishing School Laboratory Game Based Learning Most Reasearch and Representations Work (Location,Intellectual Production Skills & Context Aware) UNSATISFIED Killer Technology for Knowledge Society eLearning 1.0 Social Learning USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) Viral Learning (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Location Based Learning Only…) Learning ROTE .... Learner Associative Constructive Personal FreedomModified slide from Behavioral Exploratory Learning Learning“Learning how to learn”, Prescriptive Learning (eg social (Self Development, TalentJoseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  49. 49. Towards New Generation Digital Content Personalization Formats Electricity Personal Joy of Learning ! The Ambient Learning Learner ( Personalized, Contextualised, Localised, Rich & Un Formal) Killer Technology for Industrial Society Satisfaction Broadband, Mobile & Ubiquitous Internet Meaningful Learning Clarification of Relationships Well Designed Audio Visual Mobile Learning Scientific Research Between Concepts Instructions New Music or Architecture eLearning 2.0 (Grass Root Formats) Lectures or Most Text Books Personal Ambient Publishing School Laboratory Game Based Learning Most Reasearch and Representations Work (Location,Intellectual Production Skills & Context Aware) UNSATISFIED Killer Technology for Knowledge Society eLearning 1.0 Social Learning USER (Poor Media, Prescriptive WBT Syndrome TUTORIALS) Viral Learning (OK for mandatory, ie Moltiplication Applying Formulas to Trial & Error compliancy & Tables Solve Problems Puzzle Solutions regulatory training Location Based Learning Only…) Learning ROTE .... Learner Associative Constructive Personal FreedomModified slide from Behavioral Exploratory Learning Learning“Learning how to learn”, Prescriptive Learning (eg social (Self Development, TalentJoseph D. Novak, D. Bob Gowin (eg Regulatory, Compliancy,…) learning, peer n reiew) Expression, The Joy of Learning,…) solutions © 2012 eXact learning
  50. 50. Summarising 15 Years of eLearningTowards Next generation (Personal & Open ) Digital Learning Content Marchitectures Motivate – Engage – Remediate Each one eXact learning solutions © 2012
  51. 51. Summarising 15 Years of eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal“traditional” “traditional” “traditional” Pedagogy Contents Publishing 1° Generation eLearning “Unsatisfied User” Issue eXact learning solutions © 2012
  52. 52. Summarising 15 Years of eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal“traditional” “traditional” “traditional” Pedagogy Contents Publishing VERY LOW Average Satisfaction per User ASPU eXact learning solutions © 2012
  53. 53. Summarising 15 Years of eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal eLearning 2.0: Informal eLearning 3.0:“traditional” “traditional” “traditional” Grass Root Content Open & Personal Pedagogy Contents Publishing Self Generated Digital Learning Marketplaces 1° Generation eLearning “Unsatisfied User” Issue Learning Content Production, Management & Distribution Personal Personal Development Plans eXact learning solutions © 2012
  54. 54. Summarising 15 Years of eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal eLearning 2.0: Informal eLearning 3.0:“traditional” “traditional” “traditional” Grass Root Content Open & Personal Pedagogy Contents Publishing Self Generated Digital Learning Marketplaces Formal Learning 1° Generation eLearning Informal Learning “Unsatisfied User” Issue Web 2.0 Viral & Performance & Talent Learning Content Social Content Management Production, Management Distribution & Distribution Skills & Competency management Personal Personal Knowledge Management Portfolio & Indentity Management Labor & Recruitement Mobile & Management Personal Development Location Based Plans Content Distribution eXact learning solutions © 2012
  55. 55. Summarising 15 Years of eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal eLearning 2.0: Informal eLearning 3.0:“traditional” “traditional” “traditional” Grass Root Content Open & Personal Pedagogy Contents Publishing Self Generated Digital Learning Marketplaces Formal Learning 1° Generation eLearning Informal Learning “Unsatisfied User” Issue Web 2.0 Viral & Performance & Talent Learning Content Social Content TALENT Management Production, Management Development Distribution & Distribution Leisure & Gaming Skills & Competency Entertainment PERFORMANCE New Generation Personal Support management Educational Publishing Personal Offerings Knowledge Management Portfolio & Indentity Management Labor Recruitment Labor & Recruitement Mobile & Management Personal Development Location Based Plans Content Distribution eXact learning solutions © 2012
  56. 56. Summarising 15 Years of eLearning Towards Next generation (Personal & Open ) Digital Learning Content Marchitectures eLearning 1.0: Formal eLearning 2.0: Informal eLearning 3.0:“traditional” “traditional” “traditional” Grass Root Content Open & Personal Pedagogy Contents Publishing Self Generated Digital Learning Marketplaces Formal Learning 1° Generation eLearning Informal Learning “Unsatisfied User” Issue Web 2.0 Viral & Performance & Talent Learning Content Social Content TALENT Management Production, Management Development Distribution & Distribution Leisure & Gaming Skills & Competency Next Generation Entertainment PERFORMANCE New Generation Digital Learning Marchitectures Personal Support management Educational Publishing Personal Offerings Knowledge Management Portfolio & Indentity Management Labor Recruitment Labor & Recruitement Mobile & Management Personal Development Location Based Plans Content Distribution eXact learning solutions © 2012
  57. 57. But Are You Ready?(Innovating Education in Internet Times) The Media Innovation Clock Pool Paradox, 1983 • 9:30:00 PM : Oral Distrbution (100K years AC) • 11:52:00 PM: Book Publishing & Distribution • 11:59:49 PM: Mass Media Analog Distribution (1830 roto print, since 1920 film,radio,tv) •11:59:58 PM: Digital Distribution •00:00:00 PM : The next big thing : (Ubiquitous, Mobile and Social) Knowledge Content Personalization eXact learning solutions © 2012
  58. 58. But Are You Ready? (Innovating Education in Internet Times) The Media Innovation Clock Pool Paradox, 1983 • 9:30:00 PM : Oral Distrbution (100K years AC) • 11:52:00 PM: Book Publishing & Distribution Innovative Publishing • 11:59:49 PM: Mass Media Analog DistributionRose Monastry, Oslo (1830 roto print, since 1920 film,radio,tv)Norway, 1491 •11:59:58 PM: Digital Distribution •00:00:00 PM : The next big thing : (Ubiquitous, Mobile and Social) Knowledge Content PersonalizationFrom a show called Øystein & Meg (Øystein & I) produced byNorwegian Broadcasting television channel (more) The G.I.S. (Gutenberg Innovation Syndrome) 1490 : “Dear Gutenberg, Wonderful but….what else can we do with it apart printing the Bible?!**!” A Gutenberg friend after the first disclosure of its quantum leap publishing invention eXact learning solutions © 2012
  59. 59. Facing the Gutenberg Innovation Syndrome Again and again and again….1490 : “Dear Gutenberg, Wonderful but ….what else can we do with it apart printing theBible?”1895: “Dear Marconi, good thing your invention managed to transmit letters over the air……but ………what’s the use of that???”…. 1980: “Why should people use mobile phones if we have a phone box at everycorner?!?”1990: “Why on earth should we use emails if we can fax all on papers?**!?”2000: “Why should students use SMS messaging if they can talk to each other byphone?!!!!*?”2005: “Why should students want to chat on their Phones if they don’t even do it onthe laptop?!?2012: Why should kids want to access, share and comment their textbooks by chapterson the Ipad if they dont even read the entire printed version?!? All Media Have Been New… ...Innovate & Create to Compete! eXact learning solutions © 2012
  60. 60. See eXact LCMS in Action Visit our table @Information Energy 2012 Read our DITA blog post exact-learning.com/blog Like us on Facebook/ exactlearningsolutions Follow us on Twitter @eXactlearningForward DITA Support Email us atNative SCORM Support info@exactls.comBackward AICC Support www.exact-learning.com eXact learning solutions © 2012

×