Cambrient

463 views

Published on

Presentation by Kevin Lourens of Cambrient at the E-Tourism Africa Summit in Johannesburg 2010

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
463
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • September
  • Cambrient

    1. 1. South African Tourism Digital Success Stories 2009
    2. 2. 2007 41% of visitors to Spain booked online
    3. 3. More trips purchased online then offline
    4. 4. Destinations and Websites <ul><li>E Marketing is an essential element of a destination’s marketing plan </li></ul><ul><ul><li>National, Regional, City or Local </li></ul></ul><ul><li>The destination website is your global home on the internet </li></ul><ul><ul><li>We have created a home for South African Travel online </li></ul></ul>
    5. 6. CONVERT Organic ATTRACT Paid ATTRACT ENGAGE
    6. 7. Overlay on the Consumer Lifecycle
    7. 8. Organic ATTRACT SEO BLOGS Social Networks WOM
    8. 9. 1 2 3
    9. 10. Top Themes
    10. 12. 1
    11. 13. National Tourism Database <ul><li>Most comprehensive database of accommodation, activities and attractions </li></ul><ul><ul><li>Phase 1 of database </li></ul></ul><ul><ul><li>Multi year strategy to create a national product resource for the free benefit of all product owners </li></ul></ul>1
    12. 14. 1
    13. 16. Fin Thank you

    ×