Trip Advisor Seminar

50 Million Reasons to Get Involved,[object Object],Making the Most of Your TripAdvisor Presence,[object Object],Presented by,[object Object],Victoria Delany,[object Object],16 September 2011,[object Object],eTourism Africa Summit,[object Object]

Opportunity knocks…,[object Object],“Travel review Web sites and hotel reviews on online travel agencies (OTAs) are among the most influential forces most frequently cited by travellers when shopping.”,[object Object],-PhoCusWright, Social Media in Travel, June 2010,[object Object],2,[object Object]

3,[object Object],“Planning and review sites are still on the rise… Despite widespread stagnancy even among nontransactional websites, planning and reviews websites bucked the trend by attracting more visitors in 2010.” ,[object Object],-PhoCusWright, Online Traffic and Conversion Report 2nd ed., February 2011,[object Object],…and it’s still growing,[object Object]

A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom Online Survey”,[object Object],4,[object Object],How important are user reviews to you when determining which hotel to stay at?,[object Object]

A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom Online Survey”,[object Object],5,[object Object],I won’t book a property unless it has reviews.,[object Object]

TripAdvisor reviews are largely positive,[object Object],Average score is 3.90,[object Object],8,[object Object]

Introducing your new Management Center!,[object Object],9,[object Object]

http://www.tripadvisor.co.uk/Owners,[object Object]

Re-organized and streamlined ,[object Object],12,[object Object]

13,[object Object],All the familiar tools, just easier to find,[object Object],13,[object Object]

14,[object Object],TripAdvisor for Business Blog,[object Object],[object Object]

Webinar schedule,[object Object]

Get More Reviews and Make the Most of Them

The Power of Management Responses to Guests’ Reviews

How to Earn TripAdvisor Awards and Promote Your Property15,[object Object],Videos,[object Object]

Market Your Property for Free: Eight Easy Tips

Responding to Traveler Reviews: Best Practices

How to Earn TripAdvisor Awards & Promote Your Property

Top 10 Reasons to Get a Business Listing

Set up a Successful Special Order: Top 10 Tips16,[object Object],Tip sheets,[object Object]

How to Respond to Traveler Reviews on TripAdvisor

How to Make the Most of Photo Content & Management Tools on TripAdvisor

How to Make a Great Promotional Video for Your Business

How to Boost Direct Bookings with TripAdvisor Business Listings

Much more!17,[object Object],How-to guides,[object Object]

Taking a closer look at your listing,[object Object],18,[object Object]

How to encourage reviews,[object Object],19,[object Object]

Get notified of new reviews,[object Object],20,[object Object]

Details: Your opportunity to differentiate,[object Object],21,[object Object]

Photos & video – the more, the better,[object Object],Primary photo,[object Object],22,[object Object]

Performance tracking,[object Object],Benchmark against local competition,[object Object],23,[object Object],23,[object Object]

24,[object Object],Updating articles,[object Object]

25,[object Object],90% of the forum ,[object Object],posts are responded to,[object Object],in 24hrs!,[object Object],South Africa FORUMS: ,[object Object],Topics:,[object Object],19,660,[object Object],Posts:,[object Object],118,929,[object Object]

Management Responses,[object Object],26,[object Object]

Seeinga management response to reviewsis important to me.,[object Object],A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom Online Survey”,[object Object],27,[object Object]

A management response,[object Object],to a good review makes,[object Object],me think highly of the hotel.,[object Object],A management response to,[object Object],a bad review reassures me.,[object Object],A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom Online Survey”,[object Object],28,[object Object]

If I was considering two comparable properties, the presence of management responses on one would sway me in its favor.,[object Object],A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom Online Survey”,[object Object],29,[object Object]

Trip Advisor Seminar

Trip Advisor Seminar

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