Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Holy Trinity- Social Media Tools

906 views

Published on

Presentation on Social Media by Justin Spratt from Quirk eMarketing at the E-Tourism Africa Summit 2010

Published in: Technology
  • Be the first to comment

  • Be the first to like this

The Holy Trinity- Social Media Tools

  1. 1. The Holy Trinity: Facebook, Twitter and Blogs Tourism & Social Media // E-Tourism Africa Summit 2010
  2. 2. Justin Spratt Managing Partner | Quirk Twitter: @justinspratt
  3. 3. 1. Context: Facebook, Twitter and Blogs 2. Setting up these tools 3. Case Studies 4. Takeaways Agenda
  4. 4. Global online travel retail sector is worth $125 billion Travelmole, 2008 http://www.flickr.com/photos/cesarcabrera/272675388
  5. 5. Social Media: Context
  6. 6. Information Information
  7. 7. Social media really is pervasive…
  8. 8. “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.” 10:36 PM Jan 15th from TwitPic Views 486,314 News doesn’t break anymore… It Tweets
  9. 9. brandinfiltration.com
  10. 10. brandinfiltration.com
  11. 11. “78% of people trust the recommendations of others” Nielson, 2009: “Trust in Advertising”
  12. 12. Two thirds of the global Internet population visit social networks Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
  13. 13. “Your brand is no stronger than its reputation - and will increasingl y depend on what comes up when you are Googled” Alan Jenkins Communications Consultant
  14. 14. Source: Nielsen/Netratings In 2006 approximately 80% of all online purchases originated from search engines
  15. 15. The Holy Trinity Facebook, Twitter and Blogs
  16. 16. 500mn users, 50% active daily Average user has 130 friends (Dunbar) Spend 700bn minutes per month Average user creates 90 pieces of content per month 150mn active mobile users > 1mn websites integrated with Facebook Facebook Factsheet
  17. 17. Source: Total Poland active audience, Facebook internal, data Jan 2010 Facebook SA Profile
  18. 18. Groups great for organizing on a personal level and for smaller scale interaction around a cause. Pages better for brands, businesses, bands, movies, or celebrities who want to interact with fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5k friend cap Mashable, 2010 Facebook Groups vs. Pages
  19. 19. Twitter
  20. 20. “Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day — that’s an average of 600 tweets per second.” Twitter.com
  21. 21. Blogs
  22. 22. “Website created by a user or group to update others through regular commentaries, opinions and sharing content” Universal McCann, 2010 Blogs
  23. 23. Blogs
  24. 24. And don’t forget their cousins
  25. 25. Case Studies…
  26. 26. www.myskystatus.com Any carrier; brand awareness
  27. 27. “Spring Break” Over 75k emails per shot R15 ROI per email address Code embedded in mailers to optimise Email Marketing Case
  28. 28. Case: United Breaks Guitars
  29. 29. Over 9 million views Topped the US & UK iTunes charts United’s Share price dropped 10% ($180m)
  30. 30. Case: Ryanair
  31. 31. Ryanair comments on random blog
  32. 32. Followed by “official response”
  33. 33. Online community gets hold of it
  34. 34. The newspapers got hold of it…
  35. 35. Then influential sites
  36. 36. …And we know how powerful search ranking is
  37. 37. Takeaways…
  38. 38. Hand inHand in gloveglove
  39. 39. Engage
  40. 40. TransparencyTransparency
  41. 41. LoveLove
  42. 42. justin.spratt@quirk.biz twitter: @justinspratt blog: sandboxsavant.com

×