The Holy Trinity- Social Media Tools


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Presentation on Social Media by Justin Spratt from Quirk eMarketing at the E-Tourism Africa Summit 2010

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  • If you want just one point on the page
  • If you want just one point on the page
  • If you want just one point on the page
  • If you want just one point on the page
  • What if people are saying things about you online and other’s are searching for you?
    Remember, Searching is the number 1 online activity
  • Desirable
    Stands to reason that these are also higher LSMs
  • And there’s a great case study that happened earlier this year which centres on a large american corporate and a country musician.
    I could tell you about it myself, but I thought it would be better if Dave, the musician did it for me..
  • If you want just one point on the page
  • If you want just one point on the page
  • One point with one sub point
  • transparency
  • Show your customers you care
  • The Holy Trinity- Social Media Tools

    1. 1. The Holy Trinity: Facebook, Twitter and Blogs Tourism & Social Media // E-Tourism Africa Summit 2010
    2. 2. Justin Spratt Managing Partner | Quirk Twitter: @justinspratt
    3. 3. 1. Context: Facebook, Twitter and Blogs 2. Setting up these tools 3. Case Studies 4. Takeaways Agenda
    4. 4. Global online travel retail sector is worth $125 billion Travelmole, 2008
    5. 5. Social Media: Context
    6. 6. Information Information
    7. 7. Social media really is pervasive…
    8. 8. “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.” 10:36 PM Jan 15th from TwitPic Views 486,314 News doesn’t break anymore… It Tweets
    9. 9.
    10. 10.
    11. 11. “78% of people trust the recommendations of others” Nielson, 2009: “Trust in Advertising”
    12. 12. Two thirds of the global Internet population visit social networks Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie
    13. 13. “Your brand is no stronger than its reputation - and will increasingl y depend on what comes up when you are Googled” Alan Jenkins Communications Consultant
    14. 14. Source: Nielsen/Netratings In 2006 approximately 80% of all online purchases originated from search engines
    15. 15. The Holy Trinity Facebook, Twitter and Blogs
    16. 16. 500mn users, 50% active daily Average user has 130 friends (Dunbar) Spend 700bn minutes per month Average user creates 90 pieces of content per month 150mn active mobile users > 1mn websites integrated with Facebook Facebook Factsheet
    17. 17. Source: Total Poland active audience, Facebook internal, data Jan 2010 Facebook SA Profile
    18. 18. Groups great for organizing on a personal level and for smaller scale interaction around a cause. Pages better for brands, businesses, bands, movies, or celebrities who want to interact with fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5k friend cap Mashable, 2010 Facebook Groups vs. Pages
    19. 19. Twitter
    20. 20. “Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day — that’s an average of 600 tweets per second.”
    21. 21. Blogs
    22. 22. “Website created by a user or group to update others through regular commentaries, opinions and sharing content” Universal McCann, 2010 Blogs
    23. 23. Blogs
    24. 24. And don’t forget their cousins
    25. 25. Case Studies…
    26. 26. Any carrier; brand awareness
    27. 27. “Spring Break” Over 75k emails per shot R15 ROI per email address Code embedded in mailers to optimise Email Marketing Case
    28. 28. Case: United Breaks Guitars
    29. 29. Over 9 million views Topped the US & UK iTunes charts United’s Share price dropped 10% ($180m)
    30. 30. Case: Ryanair
    31. 31. Ryanair comments on random blog
    32. 32. Followed by “official response”
    33. 33. Online community gets hold of it
    34. 34. The newspapers got hold of it…
    35. 35. Then influential sites
    36. 36. …And we know how powerful search ranking is
    37. 37. Takeaways…
    38. 38. Hand inHand in gloveglove
    39. 39. Engage
    40. 40. TransparencyTransparency
    41. 41. LoveLove
    42. 42. twitter: @justinspratt blog: