#eTAS14 Presentation - William Price of South African Tourism

1. rethinking
reinventing
our
Destination

2. insight:
social media has become the
platform where consumers are
finding inspiration, sharing their
experiences and voicing their
opinions, and also interacting
with brands in real time.

3. it’s NOT
about US
your services… they care about themselves, their wants and their needs. @RobYoegel

4. it’s NOT our
brand

7. we have
the opportunity
to work together and
our destination

8. it’s NOT
ROI
Return
OAnwesom
e

10. while
travel professionals
carry on as
usual
will reinvent travel

11. thank you