eResearch Corp Brochure              Access to humans
[O N L I N E]
[Online Research]                     No other medium has been experienced such a worldwide dynamic                      ...
 Fast data collection : depending on the sample size the fieldwork can be              of Online Research]               ...
[Quantitative Research methods]       Online Surveys
What type of online surveys does eResearch carry out?  Online surveys which are representative for the Romanians living i...
[Qualitative Research methods]
Qualitative research methods we                 use at eResearch:                                  Asynchronous interactio...
Few examples …[Bulletin Boards]  Bulletin Boards are moderated online   discussion forums which take place over   several...
Few examples …[Online consumer journals] The Online consumer journal makes it          [Online Focus Groups]  possible to...
Marketing Research Online Communities                                                 MROC = A private online community wh...
Virtual ethnography and social media research[Netnography]                                                                ...
[Online Ad-hoc studies]
eResearch solutions (1)        Keep your customers employees     Virtual ethnography & Social Media Research        satis...
eResearch solutions (2)       Keep your customers/employees                                          Customer satisfactio...
[Website usability]
 The main purpose of website usability measures is to evaluate                 websites and their ergonomic potential:[eX...
Our clients
If you want to find out more, please contact us:    Sorel Radu - Managing Partner    sorel.radu@eresearch.ro    Stefania S...
eResearch activities brochure
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eResearch activities brochure

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eResearch Corp is one of the most innovative online research companies in Romania. Having a very original approach for online medium and some unique research tools, eResearch Corp can provide in-depht and very accurate analysis of a company or product presence online.

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eResearch activities brochure

  1. 1. eResearch Corp Brochure Access to humans
  2. 2. [O N L I N E]
  3. 3. [Online Research]  No other medium has been experienced such a worldwide dynamic evolution as the Internet.  In the early beginning of 2000 there were 1 million Romanian internet users. Now, we can talk about 8 million internet users from which 90% daily surf the internet.  Online research has become of crucial importance in the market research industry and improves its market share every year.  By now it is widely accepted that online research is the most dynamic and cost-effective type of research comparing to other “traditional” research methodologies. 2
  4. 4.  Fast data collection : depending on the sample size the fieldwork can be of Online Research] done in a few hours up to days.[Advantages  Cost-effective: compared to other research methods the cost of an online research study is lower and some targets are easily reachable on the internet medium.  Reliable results: Questionnaires are filled in among usual, comfortable circumstances, as a result of which honest (also in the case of sensitive social and market questions), well-considered, exact and detailed answers are given, and the recall is also better.  Multi-media presentations: It is also possible to show pictures and play sound recordings and video clips, so the method is excellent for testing advertisements and concepts.  Special targets: Using online research techniques it is possible to reach special segments and complex target groups that cannot or can only be found at very high costs are easier to be reached with the help of this method. 2
  5. 5. [Quantitative Research methods] Online Surveys
  6. 6. What type of online surveys does eResearch carry out?  Online surveys which are representative for the Romanians living in urban areas These are based on a sample drawn from ePanel – the online panel of eResearch which is recruited online from more than 400 websites and forums and comprises over 50,000 respondents.  Online surveys which are representative for a specific target group ePanel is big enough to support the selection of a sample which is representative for a specific target (e.g. mothers with toddlers).  Online surveys, which are representative for segments of the entire population There are segments of population which almost all of them already are online (e.g. teenagers). For these categories we can design a representative sample for the entire population.  Staff / membership/ employee surveys In this case, we can address by email the survey. The client will provide email addresses comprised by the research sample.  Pop-up surveys (on-site surveys)
  7. 7. [Qualitative Research methods]
  8. 8. Qualitative research methods we use at eResearch: Asynchronous interaction BBFGs (Bulletin boards focusControlled environment groups – forums) Natural environment Online Online journals MROC ethnography/ (Marketing online Netography research communities) FGs / IDIs (Focus groups and In- depth interviews) Synchronous interaction
  9. 9. Few examples …[Bulletin Boards]  Bulletin Boards are moderated online discussion forums which take place over several days and deliver daily reactions to specified discussion topics or multimedia content. There are no time constraints for the respondents when making their answers which are made with reference to the input from other participants.  Method: 15 – 60 participants who react to the questions/stimuli each day at the time of day they chose for themselves. The respondents have enough time to express their opinion in their contribution and are able to respond to the input of other participants. The moderator is able to have an influence at any time to either correct or regulate. The evaluation period is generally 1 week up to 10 days.  eResearch uses a dedicated tool for BBFGs: eForum.
  10. 10. Few examples …[Online consumer journals] The Online consumer journal makes it [Online Focus Groups] possible to examine consumer habits and/or experiences with regard to a specific product or service and to portray and follow the decision making process. Method: Up to 30 persons record their  Online FGs facilitate the investigation of different experiences/thoughts on a subject or research objectives: customer experiences and product on a daily basis. It is possible to satisfaction, purchase decision offer an opportunity for interaction process, advertising testing etc. between the participants if desired but  Method: 6-8 participants and the moderator otherwise the respondents remain discuss for 90 minutes on a specific topic. There unknown to one another. A project leader is a discussion guide that contains main makes daily checks and is able to questions based on research objectives. The intervene to correct or regulate. An client can participate to the focus-group as a average duration for recording consumer “quiet respondent” and can talk to the experiences is between 2-12 weeks. moderator without being seen by the other eResearch recommends eJournal for this participants. type of research.  Our dedicated tool for FGs is eFocus.
  11. 11. Marketing Research Online Communities MROC = A private online community where a targeted[MROC] group discusses research related topics on a weekly basis. Interactions between participants are moderated and nurtured with engagement exercises. The main benefits of a research community are: a direct interaction with your customers, deep-dive insights, fast feed- back, a lower research budget and a better way to listen to your customers using submissive research methods.
  12. 12. Virtual ethnography and social media research[Netnography] Nethography adapts common participant-observation ethnographic procedures to the unique contingencies of computer – mediated social interaction: alteration, accessibility, anonymity, and archiving. Nethography gives researcher the opportunity to investigate specific aspects in environments they happen : online communities and social networks. There is no alteration caused by the researcher’s presence and “netizens” act naturally.
  13. 13. [Online Ad-hoc studies]
  14. 14. eResearch solutions (1) Keep your customers employees  Virtual ethnography & Social Media Research satisfied  eBrainstorming Gain new customers (from  Competitive analysis competition)  Product’s market potential analysis  New concept testing  Price sensitivity Give a voice to your costumers  Segmentation studies  Brand Research  Product testing  Advertising Pretesting Push up your websites  eXperience (website usability tool)
  15. 15. eResearch solutions (2) Keep your customers/employees  Customer satisfaction satisfied  Customer retention  Employee Research Make your communications  eTracking effective  Campaign effectiveness measurement Share with your fellows and  Marketing Online Research make your contribution Community (MROC) Take superfast insight from the  eMergency market Test everything  eOmnibus
  16. 16. [Website usability]
  17. 17.  The main purpose of website usability measures is to evaluate websites and their ergonomic potential:[eXperience]  assess the potential of websites in a systematic way  focus the concept and effort for implementation  minimize costs  increase success rates  The wide ranging tools in Website Usability Measures are used in a targeted manner depending on the website and task:  Pop Up Tests for the visitors to a website: every nth visitor will be presented with a questionnaire  Webtests with (potential) users for evaluation: respondents will be invited to complete an online questionnaire  eResearch recommends a hybrid methodology for website testing which includes qualitative testing (task performance and customer evaluation) and quantitative research (questionnaires)
  18. 18. Our clients
  19. 19. If you want to find out more, please contact us: Sorel Radu - Managing Partner sorel.radu@eresearch.ro Stefania Stroe - New Business Manager stefania.stroe@eresearch.ro

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