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2012 edcon pinterest4realtors

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2012 edcon pinterest4realtors

  1. 1. Using Pinterest to Expand Your Brand & Shape Your Digital Footprint WA Realtors CE EdCON) Brett Allen – www.eProBrett.comNAR e-PRO Instructor | WA Realtors Tech Educator | Realtor®, eXp Realty | Owner, eComprehend Consulting
  2. 2. What is ? Create online Pin Boards Pin Images & Videos Shape your DIGITAL PERSONA CONNECTIONS by way of THINGS
  3. 3. Almost 25 Million Uniques Tumblr is a microblogging platform and social networking website that allows users to post multimedia. for Realtors
  4. 4. via Repinly.com for Realtors
  5. 5. via Repinly.com for Realtors
  6. 6. via Repinly.com for Realtors
  7. 7. via Repinly.com for Realtors
  8. 8. www.buzzreferrals.com - Infogramhttp://blog.buzzreferrals.com/2012/06/whats-interest-with-pinterest.html for Realtors
  9. 9. for Realtors
  10. 10. for Realtors
  11. 11. for Realtors
  12. 12. for Realtors
  13. 13. buzzreferrals.com for Realtors
  14. 14. Using Pinterest to Expand Your Brand & Shape Your Digital Footprint WA Realtors CE (3.5 Hr Course) Brett Allen – www.eProBrett.comNAR e-PRO Instructor | WA Realtors Tech Educator | Realtor®, eXp Realty | Owner, eComprehend Consulting
  15. 15. BasicsBOARDS PINS Create  Website/Apps: Pin & RePin Group Boards  Pin It Button  Upload Pins
  16. 16. BasicsBOARDS PINS Create  Website/Apps: Pin & RePin Group Boards  Pin It Button  Upload Pins
  17. 17. PRO-GRADE TIPS
  18. 18. iPad /iPhone “Pin it” ButtonA little trick foradding “Pin it”button to iPad oriPhone. Not availablefor Android … yet!
  19. 19. www.ecomprehend.com
  20. 20. Pinterest Buttons [About > Goodies] Adding Pinterest “Pin it” button to your blog posts  Website short code.  WP Plugins.
  21. 21. Integrating Pinterest: FacebookAdd Pinterest Activity toYour Facebook Timeline
  22. 22. Integrating Pinterest: FacebookSelect Username > Settings
  23. 23. Pinterest App1. Official Pinterest App2. Available for Apple3. Available for Android4. Getting better every day
  24. 24. Realtor Strategies & Tactics eComprehend Goals 1. Expand Reach 2. Foster Trust 3. Derive Referrals
  25. 25. 1. CompleteProfile100% Strategies & Tactics
  26. 26. Getting StartedCreating Your Profile1. Image2. Brief Bio3. Links4. Pins Sources5. Boards
  27. 27. 2. Pin toCentralTheme Strategies & Tactics
  28. 28. 3. Biz-PerPin Descriptions Strategies & Tactics
  29. 29. 4. Follow &Commenton LocalPin Mavens Strategies & Tactics
  30. 30. 5. Integratewith FacebookPage & Twitter! Strategies & Tactics
  31. 31. 6. Use#hashtags Strategies & Tactics
  32. 32. 7. “Like”Pins FromProspects& Client Strategies & Tactics
  33. 33. 8. CreateBoards thatServe as FAQs Strategies & Tactics
  34. 34. 9. Use Pinsto Push toYour Blog! Strategies & Tactics
  35. 35. 10. PinYour “HD”Listing Images Strategies & Tactics
  36. 36. 11. InviteClients toAdd theirown Pins Strategies & Tactics
  37. 37. 12. InviteBusinessPartners toSHARE Boards Strategies & Tactics
  38. 38. 13. Create& Pin to atLeast 8 Boards Strategies & Tactics
  39. 39. 14. Use@usernameto target friends14b. Set your username to match your Twitter name Strategies & Tactics
  40. 40. 15. Have Fun Strategies & Tactics
  41. 41. A few examples …
  42. 42. Case Study:Retailer
  43. 43. Case Study:Small Biz Coupon Lady
  44. 44. Case Study: Personal Public Figures
  45. 45. Case Study:Personal Author & Blogger
  46. 46. Case Study:Businesses Service Businesses
  47. 47. Case Study:Real Estate Realtors Brokerages Listings
  48. 48. Case Study:Real Estate Brokerage
  49. 49. Case Study:Real Estate Brokerage -- FAIL --
  50. 50. Case Study: Real Estate Specific Listing
  51. 51. Case Study:Real EstateClicks throughto listing ontoRealtor’s blogor website.
  52. 52. Case Study:Real Estate Listings
  53. 53. Case Study:Real Estate Listings
  54. 54. Case Study:Real Estate Listings
  55. 55. Case Study:Real Estate Click through to Listings
  56. 56. Brett Allen brett@ecomprehend.com 360-316-9338www.pinterest.com/eprobrett www.eComprehend.com

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