2012 edcon pinterest4realtors

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  • Case Study: Personal UsesFind cool stuffConnect with friends to see what interests themShare things that interest youFind people with common interests – increase your sphere.Make connections with people who matter to you.
  • Pinterest has proclaimed their mission: Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.
  • Quick description of the 3 parts to be covered in the class (give context to students for what is comeingPart 1: Why PinterestPart 2: Getting Started with PinterestPart 3: Integrating Pinterest into your Marketing
  • Case Study: Personal UsesFind cool stuffConnect with friends to see what interests themShare things that interest youFind people with common interests – increase your sphere.Make connections with people who matter to you.
  • Case Study: Personal UsesFind cool stuffConnect with friends to see what interests themShare things that interest youFind people with common interests – increase your sphere.Make connections with people who matter to you.
  • Case Study: Personal UsesFind cool stuffConnect with friends to see what interests themShare things that interest youFind people with common interests – increase your sphere.Make connections with people who matter to you.
  • Sometimes you will be using your Safari and not Pinterest and you find something to Pin. This will make it easier to add pins when in Safari. A little trick for adding “Pin it” button to Safari within your iPad or iPhone. (Not available for Android) Walk through creation steps (and give out handout) for adding Pin It button to iPad or iPhone. Still working on a solution for Android. But Pinterest app helps with this.
  • Sometimes you will be using your Safari and not Pinterest and you find something to Pin. This will make it easier to add pins when in Safari. A little trick for adding “Pin it” button to Safari within your iPad or iPhone. (Not available for Android) Walk through creation steps (and give out handout) for adding Pin It button to iPad or iPhone. Still working on a solution for Android. But Pinterest app helps with this.
  • Adding Pinterest “Pin it” button to your blog postsWP Plugins (easiests in the long run, but more technical)Using short code from Pinterest Website. Great way to make sure people can get to you from an old school website.
  • Integrate automatic postingAnything you do on Pinterest is reflected on your Facebook page (without being an express post). Won’t necessarily make it into everyone elses feed—depends on your privacy settings.You can add the Pinterest facebook app onto your timeline.Note: Find mutual facebook friends that are already using Pinterest.
  • Understand Privacy settings when adding automatic posting from Pinterest. Often misunderstood setting for Facebook Apps.
  • Yes there is finally an app for Pinterest (both platforms)Official Pinterest App Available for AppleAvailable for AndroidGetting better every day
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Creating Your ProfileImage Brief BioLinksPins SourcesBoards
  • Case Study: RealtorShowcase your personal interests
  • Case Study: RealtorShowcase your personal interests
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Baseball! – GEORGE>
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Strategies: Creating PublicityComplete 100% profile (Including links to your website or blog)Integrate Pinterest into Facebook and Twitter to increase your reachBIZ-PER descriptions.
  • Case Study: BusinessesRetailersPublic FiguresService Businesses
  • Case Study: Business COUPON LADYExample of varying ways people are using Pinterest
  • Case Study: Chris Brogan AuthorExample of self promotion by a prominent author.
  • Case Study: Chris Brogan AuthorExample of self promotion by a prominent author.
  • Ed Whitehead’s Tire Country and Auto RepairAnyone can start a page and share anything they want. Answer the questions: What information are your prospects and clients looking to findHow can your Pinterest account serve as a visual FAQ to help them solve their problems.What are their hot points. How can you address them using Pinterest.
  • Case Study: BusinessesRetailersPublic FiguresService Businesses
  • Case Study: Real Estate BusinessShowcase your larger entity. About you and local info of interests to typical clients.
  • Case Study: Brokerage
  • Case Study: BusinessesRetailersPublic FiguresService Businesses
  • Listings provide great push toward your other online vehicles. Plus, great pictures get great circulations as images are the focal point of Pinterest
  • Click Through is the objective.
  • Another example
  • Click through
  • 3rd example
  • Click through
  • Brett Allen brett@eprobrett.com360-316-9338www.facebook.com/eprobrettwww.eprobrett.com
  • Integrate Twitter for auto posting
  • Adding Pinterest Widgets to your BlogWP Pinterest (Wordpress Plugin)Pinterest BadgesPinterest RSS WidgetsFollow Buttons (via Pinterest website)
  • 2012 edcon pinterest4realtors

    1. 1. Using Pinterest to Expand Your Brand & Shape Your Digital Footprint WA Realtors CE EdCON) Brett Allen – www.eProBrett.comNAR e-PRO Instructor | WA Realtors Tech Educator | Realtor®, eXp Realty | Owner, eComprehend Consulting
    2. 2. What is ? Create online Pin Boards Pin Images & Videos Shape your DIGITAL PERSONA CONNECTIONS by way of THINGS
    3. 3. Almost 25 Million Uniques Tumblr is a microblogging platform and social networking website that allows users to post multimedia. for Realtors
    4. 4. via Repinly.com for Realtors
    5. 5. via Repinly.com for Realtors
    6. 6. via Repinly.com for Realtors
    7. 7. via Repinly.com for Realtors
    8. 8. www.buzzreferrals.com - Infogramhttp://blog.buzzreferrals.com/2012/06/whats-interest-with-pinterest.html for Realtors
    9. 9. for Realtors
    10. 10. for Realtors
    11. 11. for Realtors
    12. 12. for Realtors
    13. 13. buzzreferrals.com for Realtors
    14. 14. Using Pinterest to Expand Your Brand & Shape Your Digital Footprint WA Realtors CE (3.5 Hr Course) Brett Allen – www.eProBrett.comNAR e-PRO Instructor | WA Realtors Tech Educator | Realtor®, eXp Realty | Owner, eComprehend Consulting
    15. 15. BasicsBOARDS PINS Create  Website/Apps: Pin & RePin Group Boards  Pin It Button  Upload Pins
    16. 16. BasicsBOARDS PINS Create  Website/Apps: Pin & RePin Group Boards  Pin It Button  Upload Pins
    17. 17. PRO-GRADE TIPS
    18. 18. iPad /iPhone “Pin it” ButtonA little trick foradding “Pin it”button to iPad oriPhone. Not availablefor Android … yet!
    19. 19. www.ecomprehend.com
    20. 20. Pinterest Buttons [About > Goodies] Adding Pinterest “Pin it” button to your blog posts  Website short code.  WP Plugins.
    21. 21. Integrating Pinterest: FacebookAdd Pinterest Activity toYour Facebook Timeline
    22. 22. Integrating Pinterest: FacebookSelect Username > Settings
    23. 23. Pinterest App1. Official Pinterest App2. Available for Apple3. Available for Android4. Getting better every day
    24. 24. Realtor Strategies & Tactics eComprehend Goals 1. Expand Reach 2. Foster Trust 3. Derive Referrals
    25. 25. 1. CompleteProfile100% Strategies & Tactics
    26. 26. Getting StartedCreating Your Profile1. Image2. Brief Bio3. Links4. Pins Sources5. Boards
    27. 27. 2. Pin toCentralTheme Strategies & Tactics
    28. 28. 3. Biz-PerPin Descriptions Strategies & Tactics
    29. 29. 4. Follow &Commenton LocalPin Mavens Strategies & Tactics
    30. 30. 5. Integratewith FacebookPage & Twitter! Strategies & Tactics
    31. 31. 6. Use#hashtags Strategies & Tactics
    32. 32. 7. “Like”Pins FromProspects& Client Strategies & Tactics
    33. 33. 8. CreateBoards thatServe as FAQs Strategies & Tactics
    34. 34. 9. Use Pinsto Push toYour Blog! Strategies & Tactics
    35. 35. 10. PinYour “HD”Listing Images Strategies & Tactics
    36. 36. 11. InviteClients toAdd theirown Pins Strategies & Tactics
    37. 37. 12. InviteBusinessPartners toSHARE Boards Strategies & Tactics
    38. 38. 13. Create& Pin to atLeast 8 Boards Strategies & Tactics
    39. 39. 14. Use@usernameto target friends14b. Set your username to match your Twitter name Strategies & Tactics
    40. 40. 15. Have Fun Strategies & Tactics
    41. 41. A few examples …
    42. 42. Case Study:Retailer
    43. 43. Case Study:Small Biz Coupon Lady
    44. 44. Case Study: Personal Public Figures
    45. 45. Case Study:Personal Author & Blogger
    46. 46. Case Study:Businesses Service Businesses
    47. 47. Case Study:Real Estate Realtors Brokerages Listings
    48. 48. Case Study:Real Estate Brokerage
    49. 49. Case Study:Real Estate Brokerage -- FAIL --
    50. 50. Case Study: Real Estate Specific Listing
    51. 51. Case Study:Real EstateClicks throughto listing ontoRealtor’s blogor website.
    52. 52. Case Study:Real Estate Listings
    53. 53. Case Study:Real Estate Listings
    54. 54. Case Study:Real Estate Listings
    55. 55. Case Study:Real Estate Click through to Listings
    56. 56. Brett Allen brett@ecomprehend.com 360-316-9338www.pinterest.com/eprobrett www.eComprehend.com

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