Why is Canada ranked as a global eBusiness “Player”, but not a “Leader” among G20 countries? Are Canadian businesses, rather than Canadian consumers, holding back eBusiness development in Canada? And what are some of the specific challenges and opportunities from the perspective of the Canadian eBusiness / eCommerce Manager?
In the winter of 2013, ePath Consulting conducted a survey of Canadian eBusiness / eCommerce Managers to gain insight into some of these questions. The survey was also created to help shape the development of the new eBusiness / eCommerce Management Certificate program at the University of Toronto’s School of Continuing Studies – a unique professional development program to help Canadian eBusiness Managers better compete with their global peers.