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Fueled by the unbridled adoption of smartphones and tablets, eCommerce sales in the U.S. will reach $370 billion by 2017, and €191 billion in Europe alone. The role of the web host has never been more important in ensuring that SMBs can maximize their capture of retail opportunities and trends. This workshop will explore a best-practice approach for how web hosts can modernize and strategically align their eCommerce offerings. We’ll focus on critical success factors for hosters, such as up selling strategies, joint product management and co-marketing.