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Multi Mania                 Why we suck at storytellingFlickr DJ Bass
Multi Mania                             Why we suck at storytelling    Throughout this presentation,    you’ll find these ...
Hi, I’m Tjorven
My wife is a WITCH!
First let me introduce myself.
@TjorvenD               TjorvenDenorme                www.twitter.com/TjorvenD               www.facebook.com/eMenKa      ...
Sales to a customereMenKa is a company with 35.NET developers. It is one           Employee to a friendcompany with one st...
My wife is a WITCH!That’s a story. A short story,only 5 words, but a story.It’s not a good story becausewhat I have in my ...
Who believes me?
My wife is a WITCH!The part that does believe mehas many different stories intheir head. I try to makegroups of what the a...
Because she flies on a broom?
Because she is ugly?
Flickr Chrisi-Lee                            She makes me do the dishes,                            cleaning, ...  Because...
Flickr Cavan images Because she is into herbs?
Something else?
Something else?
Those are the possible storiesin the head of the audience.I need to give more info, tomake sure that everyoneleaves the ro...
My wife is a WITCH!And she likes it when I say it to her.
Something else?
My wife is a WITCH!And she likes it when I say it to her.I love my wife, I think she’s the best.
Something else?
My wife is a WITCH!And she likes it when I say it to her.I like my wife, I think she’s the best.      and we live in Besel...
My wife is a witch because shelives in Beselare. Every girl,woman in Beselare is a proudwitch. We even have awitchesparade...
My wife is a WITCH!Now the five words give onestory because everyone knowswhy I tell this ...
You think that’s it, but it’s not!
Blond?Brown? Curly? Long?Short?
Is she small, tall, big, skinny?
My wife is a WITCH!It is nearly impossible to tellthe whole story. You alwaysleave blanks. The more youtell, the more your...
You fill(ed) the blanks!The audience fill the blankswith their imagination. As astoryteller you have no controlover the im...
Why we suck at storytelling?        It’s YOUR fault! The audience!
Impossible to tell everything.But wait.Maybe that’s not such a badthing.
The truth doesn’t exist.                     Guide people to the truth.
You always have blanks!
Everyone has a different truth                                    Your                     Guide people to the truth.
Perception is the truth.
Leave blanks and people will fill them. You can use that to your advantage.
This is a picture. That’s a story.It has blanks, but the blanksdon’t make the storyinteresting. Blanks can make astory int...
Imagination vs RealityOr you tell it, or you leave itblank. But when do you tell it,and when do you leave itblank.
Imagination vs        RealityIf reality is better than theimagination you should tell it.Fill the blank.
Imagination                     vs RealityIf Imagination is better thanthe reality you should shut up.Leave the blank.Here...
Flickr 2Composers                    I drive an Alfa Romeo
If this is the Alfa Romeo I drive,I probably better shut up.Most of you would haveimagined a better car lookingthan this o...
If this is the Alfa Romeo I drive,I should tell it, because no onewill imagine this car.
Imagination vs Reality
I bought a ticket and won!
If this is the amount you won.Shut up.
Imagination vs Reality
I buy my clothes in Antwerp (the fashion capital).  You probably figured it out by  now.
The story is :           My wife is a witchI bought a euromillionticket and won         I drive an Alfa Romeo     I buy my...
I bought an alfa romeo          Euro millions winner                                 I buy my clothes in AntwerpMy wife is...
My wife is a witch                                                                      I bought an alfa romeo            ...
If you tell a story ...
Know your audienceKnow their reality/imagination   Leave the right blanks
@TjorvenD
Thank You !         @TjorvenD
Why we suck at storytelling !
Why we suck at storytelling !
Why we suck at storytelling !
Why we suck at storytelling !
Why we suck at storytelling !
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Why we suck at storytelling !

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Why we suck at storytelling and how to become better storytellers. One simple tip!
The video of this presentation is here : http://www.seame.tv/nl/2012/05/22/why-we-suck-at-storytelling-tjorven-denorme-presentation-multi-mania-2012/

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Why we suck at storytelling !

  1. 1. Multi Mania Why we suck at storytellingFlickr DJ Bass
  2. 2. Multi Mania Why we suck at storytelling Throughout this presentation, you’ll find these yellow boxes. These yellow boxes give you a little more info about the slides.Flickr DJ Bass
  3. 3. Hi, I’m Tjorven
  4. 4. My wife is a WITCH!
  5. 5. First let me introduce myself.
  6. 6. @TjorvenD TjorvenDenorme www.twitter.com/TjorvenD www.facebook.com/eMenKa www.slideshare.net/emenka TjorvenD.tumblr.com www.facebook.com/tjorvendenormewww.linkedin.com/pub/dir/tjorven/denorme
  7. 7. Sales to a customereMenKa is a company with 35.NET developers. It is one Employee to a friendcompany with one story. But itisn’t really. HR to a job applicantDepending who tells the storyand who he or she is telling itto, it is a different story. There CFO to the bankis never one story.
  8. 8. My wife is a WITCH!That’s a story. A short story,only 5 words, but a story.It’s not a good story becausewhat I have in my head, is notin the head of the audience.That’s a problem. And it isbecause when there is notenough info, everyone makesa different story out of it.
  9. 9. Who believes me?
  10. 10. My wife is a WITCH!The part that does believe mehas many different stories intheir head. I try to makegroups of what the audiencethinks.
  11. 11. Because she flies on a broom?
  12. 12. Because she is ugly?
  13. 13. Flickr Chrisi-Lee She makes me do the dishes, cleaning, ... Because she is a bitch?
  14. 14. Flickr Cavan images Because she is into herbs?
  15. 15. Something else?
  16. 16. Something else?
  17. 17. Those are the possible storiesin the head of the audience.I need to give more info, tomake sure that everyoneleaves the room with the samestory in their head.Something else?
  18. 18. My wife is a WITCH!And she likes it when I say it to her.
  19. 19. Something else?
  20. 20. My wife is a WITCH!And she likes it when I say it to her.I love my wife, I think she’s the best.
  21. 21. Something else?
  22. 22. My wife is a WITCH!And she likes it when I say it to her.I like my wife, I think she’s the best. and we live in Beselare.
  23. 23. My wife is a witch because shelives in Beselare. Every girl,woman in Beselare is a proudwitch. We even have awitchesparade every twoyears.BeselareThe witches village
  24. 24. My wife is a WITCH!Now the five words give onestory because everyone knowswhy I tell this ...
  25. 25. You think that’s it, but it’s not!
  26. 26. Blond?Brown? Curly? Long?Short?
  27. 27. Is she small, tall, big, skinny?
  28. 28. My wife is a WITCH!It is nearly impossible to tellthe whole story. You alwaysleave blanks. The more youtell, the more your audienceknows, but still there areblanks in the story. And thebiggest problem is ...
  29. 29. You fill(ed) the blanks!The audience fill the blankswith their imagination. As astoryteller you have no controlover the imagination of youraudience.
  30. 30. Why we suck at storytelling? It’s YOUR fault! The audience!
  31. 31. Impossible to tell everything.But wait.Maybe that’s not such a badthing.
  32. 32. The truth doesn’t exist. Guide people to the truth.
  33. 33. You always have blanks!
  34. 34. Everyone has a different truth Your Guide people to the truth.
  35. 35. Perception is the truth.
  36. 36. Leave blanks and people will fill them. You can use that to your advantage.
  37. 37. This is a picture. That’s a story.It has blanks, but the blanksdon’t make the storyinteresting. Blanks can make astory interesting becauseimagination takes over.
  38. 38. Imagination vs RealityOr you tell it, or you leave itblank. But when do you tell it,and when do you leave itblank.
  39. 39. Imagination vs RealityIf reality is better than theimagination you should tell it.Fill the blank.
  40. 40. Imagination vs RealityIf Imagination is better thanthe reality you should shut up.Leave the blank.Here are some examples...
  41. 41. Flickr 2Composers I drive an Alfa Romeo
  42. 42. If this is the Alfa Romeo I drive,I probably better shut up.Most of you would haveimagined a better car lookingthan this one.
  43. 43. If this is the Alfa Romeo I drive,I should tell it, because no onewill imagine this car.
  44. 44. Imagination vs Reality
  45. 45. I bought a ticket and won!
  46. 46. If this is the amount you won.Shut up.
  47. 47. Imagination vs Reality
  48. 48. I buy my clothes in Antwerp (the fashion capital). You probably figured it out by now.
  49. 49. The story is : My wife is a witchI bought a euromillionticket and won I drive an Alfa Romeo I buy my clothes in Antwerp The picture in the head of your audience should look like this ...
  50. 50. I bought an alfa romeo Euro millions winner I buy my clothes in AntwerpMy wife is a witch
  51. 51. My wife is a witch I bought an alfa romeo If you do it wrong, this is what’s in the head of the audience...Euro millions winner I buy my clothes in Antwerp
  52. 52. If you tell a story ...
  53. 53. Know your audienceKnow their reality/imagination Leave the right blanks
  54. 54. @TjorvenD
  55. 55. Thank You ! @TjorvenD

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