Homepage Strategy That Works

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Discover how to create the best website homepage possible for your Local, Niche or Small Business. This is not technical, this is what your need to do as a business.

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Homepage Strategy That Works

  1. 1. Homepage Strategy
  2. 2. What is a Bounce Rate? When you visit a site, and don't go further than the page you landed on, it's called Bouncing . If 40 out of 100 visitors “bounce” off a page, it has a 40% Bounce Rate. If your Homepage Bounce Rate is greater than 12% you need to read on. 12% Bounce Rates ARE Possible!
  3. 3. Site Transparency <ul><ul><li>A homepage needs to offer transparency to a site. A visitor, should be able to arrive and know 3 things. </li></ul></ul>Is your homepage transparent? <ul><li>Who are you. </li></ul><ul><li>What you do. </li></ul><ul><li>What does it mean for them. </li></ul>
  4. 4. Streaming Visitors Each type of audience needs to know where to go, and what areas of your site are useful and intended for them Consider your “Best” type of Audience and Design Primarily for them. How To Layout a Niche Landing Page...
  5. 5. Local Business Homepages Need to have: 1. The area your serve 2. Address (add neighborhood if applicable). 3. Location Map (cross roads version will suffice) 4. Phone # 5. eMail Give Them What They Want...
  6. 6. Homepage Quadrant Guide Give visitors what THEY want before what YOU want. Here is how to lay out content on your homepage Still more than 12%?...
  7. 7. Tips For Homepages For More Information, Visit: http://www.emarketingmatador.com/great-homepage-secrets <ul><li>Readable Font Sizes </li></ul><ul><li>Visible Navigation. No Dropdown menus. Seriously! </li></ul><ul><li>No Splash Pages </li></ul><ul><li>Make sure your links work. </li></ul><ul><li>Use White Space – Don't crowd. </li></ul><ul><li>Make Paths into the site clear. </li></ul><ul><li>Write For Scanning. </li></ul><ul><li>The More Links The Better. If Organized. </li></ul>

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