Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

eMarketer Webinar: Online Holiday Shopping Forecast and Trends 2015

4,992 views

Published on

Retailers are looking forward to a strong holiday season. eMarketer expects November and December retail sales to grow faster than they have since 2011, and digital holiday sales growth will be more than twice as rapid. Topics in this webinar include: What does the increase in sales on smartphones mean for retailers? What are the differences between shopping on desktops, tablets and smartphones? How are marketers improving search and other user experiences to drive mobile sales? What role do apps play in the mcommerce ecosystem?

Published in: Retail
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • To get professional research papers you must go for experts like ⇒ www.HelpWriting.net ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

eMarketer Webinar: Online Holiday Shopping Forecast and Trends 2015

  1. 1. © 2015 eMarketer Inc. Made possible by Online Holiday Shopping Forecast and Trends Yory Wurmser Retail Analyst September 17, 2015
  2. 2. © 2015 eMarketer Inc. Agenda  Forecast for US retail and retail ecommerce sales during the 2015 holiday season  Drivers of ecommerce growth  Evolution of the holiday online buying season  Emerging trends to watch this season
  3. 3. © 2015 eMarketer Inc. Forecast for Holiday 2015
  4. 4. © 2015 eMarketer Inc. US retail and retail ecommerce sales will grow strongly in the 2015 holiday season 5.6% 13.9% EcommerceTotal Retail
  5. 5. © 2015 eMarketer Inc. Retail ecommerce sales growth in 2015 will be on par with recent years, but retail overall will have the strongest year since 2011
  6. 6. © 2015 eMarketer Inc. The strong holiday season will follow a weak first half of 2015  Retail sales grew only 1.5% in Q1 and 0.8% in Q2, with slow gas sales pushing down overall retail sales totals  Q4 will have the strongest growth in retail sales of the year at 5.8%
  7. 7. © 2015 eMarketer Inc. Falling gas prices in H1 2015 hurt overall retail sales  Weak sales by gas stations lowered retail sales growth by roughly 3 percentage points in both Q1 and Q2
  8. 8. © 2015 eMarketer Inc. Reasons for optimism:  Strong labor market – Unemployment down to 5.1% in August (Source: BLS, Sept. 4) – Wages rose 2.5% YoY in August (Source: BLS, Sept. 4)  High consumer confidence – Present situation index: 115.1 in August 2015, compared with 93.0 in September 2014 (Source: The Conference Board)  Low interest rates  Cheap gas – $3.43/gallon on 9/4/2014 vs. $2.30/gallon on 9/16/2015 (Source: GasBuddy.com)
  9. 9. © 2015 eMarketer Inc. Ecommerce will be responsible for 9.0% of holiday season retail sales for the first time in 2015
  10. 10. © 2015 eMarketer Inc. Q4 accounts for an outsized portion of total retail ecommerce sales for the year  Q4 sales will be more than 30% higher than Q3 sales this year
  11. 11. © 2015 eMarketer Inc. Why Ecommerce Won’t Slow Down This Season
  12. 12. © 2015 eMarketer Inc. Two major drivers for ecommerce these days: 1. Mobile commerce 2. Better fulfillment and exchange options
  13. 13. © 2015 eMarketer Inc. 1. Mobile commerce is growing rapidly  32% YoY jump in retail mcommerce sales in 2015  22% of retail ecommerce in 2015 will come from mcommerce
  14. 14. © 2015 eMarketer Inc. Mcommerce’s share of ecommerce generally peaks in Q4, and this year should be no different  comScore estimated that mcommerce was responsible for 13.0% of retail ecommerce sales in Q4 2014  The big jump in Q1 2015 was unprecedented and presages a big growth in mcommerce this holiday season
  15. 15. © 2015 eMarketer Inc. The majority of US digital buyers are now mobile buyers  70.8% of digital buyers will be mobile buyers in 2015  11.0 million more people will buy with their smartphones in 2015 than did in 2014
  16. 16. © 2015 eMarketer Inc. Mobile is especially important for heavy shoppers
  17. 17. © 2015 eMarketer Inc. Mcommerce peaks on major shopping days
  18. 18. © 2015 eMarketer Inc. 2. Better fulfillment options will also boost ecommerce
  19. 19. © 2015 eMarketer Inc. In-store pickup leads to additional sales 45% of shoppers who use in-store pickup buy additional items Source: UPS, “Pulse of Online Shoppers”
  20. 20. © 2015 eMarketer Inc. In-store pickup will be especially important this holiday season for two reasons: 1. Foot traffic in stores continues to slide 2. Shipping network could face some bottlenecks this year
  21. 21. © 2015 eMarketer Inc. As ecommerce grows and people do more research online, foot traffic has gone down  According to Euclid Analytics, foot traffic continues to fall, down 0.7% YoY in H1 2015  Shoppers are spending more time in stores once they enter
  22. 22. © 2015 eMarketer Inc. At the same time, sales per shopper are increasing  RetailNext reported a steeper fall in foot traffic than did Euclid  Average transaction value has been increasing
  23. 23. © 2015 eMarketer Inc. Shipping network could have more bottlenecks this year “UPS and FedEx haven’t added any substantial capacity over last holiday season, but we’re all forecasting meaningful holiday growth. … The major retailers are wisely signing up for their capacity, and that’s likely going to leave less capacity for the smaller, more independent retailers.” —Jason Goldberg, global vice president of commerce strategy at Razorfish
  24. 24. © 2015 eMarketer Inc. Retailers are having problems staffing warehouses for the holidays  Retail had 136,000 additional job openings in July 2015 compared with a year earlier (Source: BLS)  Distribution centers require two to five times the number of workers during the holiday season (Source: Frank Layo, via CNBC, Sept. 4, 2015) “If people are struggling right now to bring stuff into the warehouse, then they’re definitely going to have a problem when it comes to getting it out.” — Frank Layo, partner and retail strategist at Kurt Salmon, via NPR, Sept. 7, 2015
  25. 25. © 2015 eMarketer Inc. Flexible fulfillment can help alleviate shipping and warehouse problems  Create redundant fulfillment options  Drive people into stores to fulfill orders themselves  In-store pickup spikes on peak shopping days (Source: Adobe, 2014 Holiday Shopping Recap) Image source: UPS
  26. 26. © 2015 eMarketer Inc. Has the holiday shopping season shifted earlier?
  27. 27. © 2015 eMarketer Inc. Many shoppers start holiday shopping before the official season begins  48%* of US shoppers had finished the majority of their 2014 holiday shopping by Cyber Monday  1/4* of US shoppers had already done some 2014 holiday shopping by Halloween  32 million** US shoppers have already started Christmas shopping  4.6 million** (2%) US shoppers have already finished Christmas shopping • Source: *IpsosMediaCT and Google, “Post-Holiday Survey, 2015” • **CreditCards.com survey, September 3 to 6, 2015 via ABC News
  28. 28. © 2015 eMarketer Inc. Some holiday sales shifting to earlier in the fall
  29. 29. © 2015 eMarketer Inc. Biggest ecommerce sales jump of 2014 holiday season was during weekend of December 20–21 36%* Enabled by:  Increased in-store pickup  Later shipping cutoffs  Extended free shipping * Source: comScore
  30. 30. © 2015 eMarketer Inc. In order to capture early-bird shoppers, retailers heavily discounted before Thanksgiving in 2014  Biggest discounts were on Thanksgiving Day  Monday before Thanksgiving had higher discounts than Cyber Monday
  31. 31. © 2015 eMarketer Inc. But discounts had limited effect on buying patterns “Last year, there was a tiny bump on the Monday before Thanksgiving. Getting people to shop prior to [Thanksgiving] will be very difficult, and so far we haven’t seen evidence that it’s been effective.” —Tyler White, senior Manager of Adobe Digital Index Data Science at Adobe
  32. 32. © 2015 eMarketer Inc. Two Key Trends to Watch in the 2015 Holiday Season
  33. 33. © 2015 eMarketer Inc. 1. Retailers will try to capitalize on mobile influence in stores
  34. 34. © 2015 eMarketer Inc. Mobile will soon influence the majority of sales “I see mobile becoming the dominant sales driver over time. That doesn’t mean sales will happen on the mobile platform, but [mobile] will be the largest driver of sales.” —Jeff Simpson, partner at Deloitte Consulting
  35. 35. © 2015 eMarketer Inc. Consumers are interested in in-store engagement 63%* of shoppers would consider receiving offers based on where they were in a store at a particular moment *Source: Blackhawk Engagement Solutions
  36. 36. © 2015 eMarketer Inc. More than half of shoppers would give permission to be tracked while in-store
  37. 37. © 2015 eMarketer Inc. Beacon deployments for marketing are still limited
  38. 38. © 2015 eMarketer Inc. A combination of factors have limited beacon success: Lack of tools and middleware: “It's very easy to throw two beacons in a test store, but operationalizing a program requires tools and middleware.” —Maya Mikhailov, chief marketing officer and co-founder at GPShopper Interference: “It’s unlicensed spectrum. There are all sorts of things getting in the way of that beacon signal.” —Chris Mason, CEO and co-founder of Branding Brand Complicated use cases: “We’re kind of jumping into a very complicated engagement use cases … as opposed to saying, ‘Hey, let’s just solve the communicating with people based on whether or not they’re in the store”. —Brent Franson, CEO of Euclid
  39. 39. © 2015 eMarketer Inc. Scale remains an issue for retailer apps Only 12% of US consumers use a retailer app (Source: Epsilon, 2015)
  40. 40. © 2015 eMarketer Inc. eMarketer View: Proximity media will play a bigger role this season, but winning media will remain unclear  Beacon tests will continue but with more modest goals  Retailers will deploy a range of proximity media – Wi-Fi – Digital displays
  41. 41. © 2015 eMarketer Inc. 2. Social commerce re-emerges Instagram Pinterest Twitter Facebook Image source: FacebookImage source: TwitterImage source: PinterestImage source: Instagram
  42. 42. © 2015 eMarketer Inc. Social media is still a relatively small driver of direct digital purchases  Social media directly generated 1.9% of digital purchases in 2014
  43. 43. © 2015 eMarketer Inc. Facebook is testing buy buttons in ads, and new shopping tabs in retailer pages  Limited tests of buy buttons in mobile direct-response ads  Mobile Pages—new retailer pages with shopping tabs and calls-to-action, some with buy buttons  Main focus is on small and mid- sized retailers  Credit card info stored 2015 impact: Low
  44. 44. © 2015 eMarketer Inc. Pinterest is pursuing a broader release of its ‘Buy it’ button  Wide range of retailers participating  Retailers can load their whole product catalog  Shoppers can search by price  Only one item can be purchased at a time  Initially on iOS only  Credit card info stored 2015 impact: Medium
  45. 45. © 2015 eMarketer Inc. Instagram is rolling out ‘Shop Now’ buttons  Broad release scheduled for this autumn  Part of large expansion of advertisements and advertising tools  Inventory, number of ads served, ad frequency and pricing remains unclear  No credit card info stored 2015 impact: Unclear
  46. 46. © 2015 eMarketer Inc. Twitter is rapidly expanding direct commerce  Buy buttons – Tests began in September 2014 – Big expansion to cover all Shopify clients (175,000 retailers) in August 2015  ‘Collections’ – Pages of buyable products curated by celebrities or brands, introduced June 2015  Retailers have choice to have transactions on Twitter or on their own website 2015 impact: Low
  47. 47. © 2015 eMarketer Inc. Biggest impact of social media on 2015 holiday season will as tool for discovery
  48. 48. © 2015 eMarketer Inc. The leading shopping use of social media during the holidays is for gift ideas
  49. 49. © 2015 eMarketer Inc. eMarketer View: Over the long term, social commerce will become important  Social media is: – Very influential in discovery – At mass scale  Mobile commerce is ripe for expansion – Mobile traffic accounts for half of digital shopping traffic – Current mobile buying experience is poor – App-based buying is more seamless than web-based
  50. 50. © 2015 eMarketer Inc. Key takeaways for the holiday season:  Retail sales will grow 5.6%  Retail ecommerce sales will rise 13.9%, continuing a streak of double-digit growth  Mcommerce and better fulfillment will boost ecommerce  Mobile influence continues to deepen  Consumers are ready for proximity marketing and retailers will continue to test different media  Social commerce will have a minor impact on sales during the holidays but may become important long-term
  51. 51. Holiday Readiness with Akamai Caley Iandiorio, Global Industry Marketing Manager, Commerce
  52. 52. ©2015 AKAMAI | FASTER FORWARDTM We are the leading provider of cloud services for delivering, optimizing, and securing online content and business applications. $1.6B Revenue 2,000 Locations 5,000 Customers 5,000 Employees CORPORATE STATS: OUR HISTORY: Founded 1998 and rooted in MIT technology—solving Internet congestion with math, not hardware.
  53. 53. ©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. THE TRUSTED PARTNER FOR ECOMMERCE Partnering with 600+ commerce companies worldwide. Securely enabling $300 billion in annual eCommerce transactions. Trusted by 97 of the top 100 online retailers.
  54. 54. ©2015 AKAMAI | FASTER FORWARDTM Why do retailers choose Akamai? Performance impacts revenue • For every 1 second of improvement they saw up to 2% increase in conversions • For every 100 ms of improvement, they grew incremental revenue by up to 1% • SEO benefits for entry pages and reduce bounces Protect your customers and brand • Downtime costs $8,000/minute - roughly $800,000 per incident • Customer data cost is $188/record • 37% believe brand damage is most costly result - #1 cost due to downtime Opportunity costs
  55. 55. ©2015 AKAMAI | FASTER FORWARDTM Akamai can help! To learn how you can better prepare for the upcoming holiday season, visit www.akamai.com/holiday Or contact us at 1-877-425-2624 Free trial promotions are available for new and existing customers. Reach out to learn more about how we can move your business faster forward today.
  56. 56. © 2015 eMarketer Inc. Learn more about digital marketing with an eMarketer corporate subscription Around 200 eMarketer reports are published each year. Here are some recent reports you may be interested in: Q&A Session Made possible by You will receive an email tomorrow with a link to view the deck and webinar recording. To learn more: www.emarketer.com/products 800-405-0844 or webinars@emarketer.com Yory Wurmser Online Holiday Shopping Forecast and Trends  Holiday Shopping Preview  US Mcommerce 2015: eMarketer’s Forecast and Trends  Back-to-School Ecommerce Preview 2015: Forecast and Trends for Retail’s ‘Second Season’  Omnichannel Trends 2015: Mobile is the New Retail Hub

×