Consumer Example->>>>>Focus on simple / easy for the consumer’ !!!!!3 StepsServe icon – ability to customizeShow notice – ability to customizeOffer opt-out mechanismAll TRUSTe hosted and managedCan get a trial up and running in a few daysCan have you fully operational in a few weeks or less
TRUSTe can help you with your Privacy Management StrategyWe are the leader in Privacy Management SolutionsHave over a decade of experienceMany of you in attendance today are TRUSTe customersYou also probably know us by our famous Certified Privacy Seal – seen on thousands of websites, billions of consumer impressions per yearThe gold standard for companies to demonstrate their commitment to managing customer privacyWe work with companies of all sizesAcross all industriesAnd have extensive international experienceWe can help you assess your needs and put together a solution for youYou can start by visiting TRUSTe.comWe have lots of resources including our consumer research reports and past / upcoming educational webinarsIf we can help you, give us a call.I will turn things back over to Chris for some closing comments.
eMarketer Webinar: Digital Ad Trends—What's Behind the Spending Boom
Consumers Reward Brand Transparency Lack Favorability Towards Impact of Transparency on OBA Concept Perceptions of Online Advertising Like 55% Do not like 51% Neutral I would be inclined to I would be more do more business inclined to click on an with ad advertiser or advertisement that publisher who gives gives me the option to me the option to opt- opt-out of OBA out of OBABASE: Total Qualified Respondents (n=1004)Q75 Please indicate the degree to which you agree or disagree with each of the following statements related to online advertising.
Addressing Consumer Concerns with DAA- Compliant Self Regulation DAA EvolutionThe Digital Advertising Self-Regulatory Program Advertising Preferences IconAlliance (DAA) For Behavioral Advertising DAA – AdChoices Program Growth and News Substantial growth: 400+ companies comply 900 billion compliant impressions per month All top-15 global advertisers participate, including: American Express, AT&T, Disney, General Motors, Kraft Foods, Microsoft and Walmart Feb, 2012: The DAA announced that it will immediately begin work to add support for browser based DNT header signals. Planning to integrate by end of year.
How Does DAA Compliance Work? Advertising User Experience1. A simple ad tag 2. If clicked the icon 3. Consumers have option to inserts the DAA icon launches privacy click to Preference Manager notice inside the ad and opt out of selected tracking networks a
Consumer favorability increases 50% with “Powered By TRUSTe” DAA Compliance Impact on Feelings Towards the AdvertiserBASE: Total Qualified RespondentsQ935/Q950 And, how does having this information available make you feel about the advertiser?
About TRUSTeLeader in Privacy Management Solutions 14 years of privacy experience Robust technology platform #1 privacy brand & trustmarkComprehensive Solution Suite All media and devices Global coverage Self- and full-service options Leading Provider to Leading Brands Over 5,000 clients Leading DAA AdChoices Icon Provider Over 100 Billion DAA Compliant Ads Served