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How to Use QR Codes for a Seamless Customer Experience


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QR codes are a great way for any small or medium sized business to create a seamless customer experience. In this guide, we will teach any business how they can use QR codes to increase sales and customer satisfaction.

Since the explosion of mobile technology in the last decade, QR codes have become a regular part of day-to-day commerce. In the last few years, giant corporate retailers have been discovering ways to leverage the use of QR codes to provide a seamless customer experience, which touches their customer base at all points of their buying journey. This means making product information available online, providing multiple purchase options, and using customer data to customize messages and retarget promotions.

We hear from many retailers, and often they all ask for the same thing. Retail stores want to be able to give an exceptional level of service that compels their customers to come back, over and over, to do business with them.

What most small business owners do not realize, is that this is available to them, by leveraging the features of a modern point of sale system, like eHopper.

It’s easy for anyone to set up this process. To being, all you need to do is:
1. Set up product inventory in your point of sale
2. Integrate your products to an online store
3. Print out tags with barcodes or QR codes
And that’s it!

Once you have completed these steps, with eHopper Omnichannel plan that is all the set up work you will need to do.
Now you are ready to provide a completely seamless experience to any customer that comes into your store.

For example, a potential customer can now walk into your store. They see a product display with a QR code. Now, the customer is able to quickly scan the code on their phone. Once they do this, the customer receives a pop-up discount code, offering them 10% off the product, if they purchase in the next 24 hours.

This not only drives sales by increasing customer convenience, but you are also serving to direct customers back to your website. This means you can remarket future deals to this customer.

Another creative way to use QR codes to drive business is on business cards. QR codes on business cards allow you to link to detailed information in a sleek, minimalist way.

Storefront displays are another great way to use QR codes. Your retail store probably is not open twenty-four hours a day, seven days a week. But the good news is that your online store can be! If you put a QR code in your display window, a customer walking by after-hours is able to scan the code and get a discount code, email reminder, or even a link to buy the product online – right then!

By touching the customer at all parts of their journey, and by providing discounts and incredible convenience, any business, of any size, can easily create a seamless customer experience with QR codes.

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How to Use QR Codes for a Seamless Customer Experience

  1. 1. How To Use QR Codes for Seamless Customer Experience
  2. 2. It’s amazing how easy it is for any small business to create a seamless customer experience with QR codes. To set it up all you need to do: 1. Set up product inventory in your POS 2. Integrate your products to online store 3. Print out tags which include barcodes or QR codes Seamless Customer Experience
  3. 3. 1. Offer Mobile Rebates 2. Mobile Layaways 3. Coupons 4. Secret Purchase 5. Business Card QR Codes 6. Storefront Displays 7. Provide Additional Product Information Creative Ways to Use QR Codes
  4. 4. Mobile rebates, placed on a customer’s receipt or on signage throughout the store, allow an individual to quickly scan their rebate QR code and receive the discount instantly, even when they are still in the store. #1: Offer Mobile Rebates
  5. 5. Shoppers can scan a QR barcode to reserve or “put away” an item they plan to purchase later. #2: Mobile Layaways
  6. 6. Perhaps the most common use of QR codes in retail businesses is as mobile coupons. #3: Coupons
  7. 7. #4: Secret Purchase QR codes allow customers to make a secret purchase, perfect for birthdays, Christmas, or shopping with children or loved ones.
  8. 8. Business cards are a great place to use QR codes to send customers to your business.. #5: Business Card QR Codes
  9. 9. Putting a storefront display with a QR code that sends shoppers to your online store allows you to capitalize on this after-hours traffic that would otherwise be missed. #6: Storefront Displays
  10. 10. Strategically placing QR barcodes near particularly complex products that link to more detailed descriptions and details about the items can give your shoppers the ability to answer any questions they have and without having to surf online on their own or flag down one of your employees. #7: Provide Additional Product Information
  11. 11. There are many different online QR code generators to choose from. However, you also want to select a point of sale system, like eHopper, that works with a QR code generator to sync your sales and e- commerce website to the QR code payments and coupons that you’re offering. Utilizing QR Codes with Your Point Of Sale System
  12. 12. Questions? Learn more:
  13. 13. 212-651-8911 30 Broad Street, Floor 22, New York, NY 10004 Contact Us