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HL7S&S eHealth & HL7 Education Partners
©2013 HL7S&S & C2C & HL7 International
Implementing Social Media in Healthcare
An ...
2HL7S&S Social Media Implementation Workshop
Social Media Implementation Workshop: Activities
In this Workshop, we will:
...
3HL7S&S Social Media Implementation Workshop
Workshop Outcomes and Competencies Gained
On completion of the Workshop, you ...
4HL7S&S Social Media Implementation Workshop
What this Workshop is not planning to cover...
 Living a "Digital Life" ...
...
5HL7S&S Social Media Implementation Workshop 5
Workshop Materials
 The following will be provided to each Workshop partic...
6HL7S&S Social Media Implementation Workshop 6
Contact us:
Klaus.Veil @ eHealthTraining.com.au
Thank you!
More Information...
6HL7S&S Social Media Implementation Workshop 6
Contact us:
Klaus.Veil @ eHealthTraining.com.au
Thank you!
More Information...
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'Implementing Social Media in Healthcare' Workshop Overview

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This one-day Workshop explores the opportunities, achievable outcomes and risks of using 'social media' in healthcare. The "Social Media for Healthcare" 1-day Hands-On Workshop will teach you the knowledge and skills to effectively create a social media presence for your organisation. The "Social Media for Healthcare" Workshop will take the participants through the process of assessing and indentifying the right 'social media' channels for healthcare organisations and implementing a social media presence.

Published in: Business, Technology
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'Implementing Social Media in Healthcare' Workshop Overview

  1. 1. HL7S&S eHealth & HL7 Education Partners ©2013 HL7S&S & C2C & HL7 International Implementing Social Media in Healthcare An Advanced Hands-On Implementation Workshop presented by Klaus Veil University of Western Sydney, Australia Vice-President - Australasian College of Health Informatics Co-Chair - Standards Australia IT-014-06 Principal - eHealth Web Services, Sydney www.eHealthTraining.com.au
  2. 2. 2HL7S&S Social Media Implementation Workshop Social Media Implementation Workshop: Activities In this Workshop, we will:  Explore the importance of personal communications in healthcare  Explore the evolution and role of Social Media  Overview the main social media channels: Twitter, Facebook, LinkedIn, Google+, Pinterest, Tumblr, MySpace, etc  Explore the role of Instagram, Ning, Picasa, StatusNet, DeviantART, LiveJournal, orcut, etc  Overview the communications function and reach of each of these social media channels in healthcare  Learn how to use which social media channel for which purpose  Learn to integrate social media into traditional communications  Overview the public relations and medico-legal risks  Discuss if social media is 'a passing fad' or 'here to stay'  Create a social media presence based on your input
  3. 3. 3HL7S&S Social Media Implementation Workshop Workshop Outcomes and Competencies Gained On completion of the Workshop, you will be able to:  Understand the relevance of traditional and social media communications in healthcare  Know the role, characteristics and function of the main social media channels  Know which social media channels to use  Integrate social media into your organisation's print, radio/TV, web, e-mail, etc communications  Indentify PR and medico-legal risks of using social media in your organisation  Create a social media plan and build a social media presence for your organisation
  4. 4. 4HL7S&S Social Media Implementation Workshop What this Workshop is not planning to cover...  Living a "Digital Life" ...  The Advantages & Disadvantages of "Unplugging" ...  Journalism 101 ...  Social Media and Minors - although ~5% of users are under-age ...  "Cyber-Bullying" - although your organisation should have a policy ...  Web Site Design - although Social Media is fundamentally changing the purpose and therefore the design of web sites ...  SEO ("Search Engine Optimisation") - although Social Media has very strong effect on Search Engines ...  Why it looks like everyone is online ...
  5. 5. 5HL7S&S Social Media Implementation Workshop 5 Workshop Materials  The following will be provided to each Workshop participant: - Paper handouts in MS Power-Point note-taking format - Online Resources & URLs page: www.eHealthTraining.com.au  Also (on Resources & URLs page): - Links to Social Media statistics - Links to Social Media sites set-up - Links to Social Media management systems
  6. 6. 6HL7S&S Social Media Implementation Workshop 6 Contact us: Klaus.Veil @ eHealthTraining.com.au Thank you! More Information here: www.eHealthTraining.com.au/
  7. 7. 6HL7S&S Social Media Implementation Workshop 6 Contact us: Klaus.Veil @ eHealthTraining.com.au Thank you! More Information here: www.eHealthTraining.com.au/

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