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E-commerce companies are increasing day by day, thus resulting in heavy competition. This has pressurized e-commerce sellers to adopt innovative techniques to entice customers. One such way is by offering flat shipping rate, where the customers pay the same amount for shipping irrespective of the size and weight of the product. But flat rate shipping has its own cons as well. This presentation tells why online sellers should give a second taught before deciding on offering flat rate shipping to the customers.