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Wie wählt man das richtige Shopsystem?

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Welches Shopsystem passt zu mir?

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Wie wählt man das richtige Shopsystem?

  1. 1. Wie wählt man das richtige Shopsystem ? Dr. Roman Zenner Dr. Roman ZennerMontag, 19. März 12
  2. 2. Dr. Roman Zenner E-Mail: rz@cooee.de Twitter: @rzenner • Seit 2004 freiberuflicher Autor, Berater und Dozent • Autor von drei Fachbüchern zur Shop-Software Magento und OXID eShop • Regelmäßige Veröffentlichungen in Fachmagazinen, z.B. t3n • Lebt und arbeitet in AachenMontag, 19. März 12
  3. 3. Montag, 19. März 12
  4. 4. Montag, 19. März 12
  5. 5. „Welche Shop-Software?“Montag, 19. März 12
  6. 6. http://www.flickr.com/photos/cdharrison/280252512Montag, 19. März 12
  7. 7. http://4.bp.blogspot.com/-Yi_x_vHzN-8/ThZcY2MQkvI/AAAAAAAAAC4/rDb0bqyfd3Y/s1600/social-media-for-seniors-1.jpg http://www.flickr.com/photos/cdharrison/280252512Montag, 19. März 12
  8. 8. http://www.zgeek.com/forum/gallery/files/1/0/8/computer-shirt.jpg http://www.flickr.com/photos/cdharrison/280252512Montag, 19. März 12
  9. 9. Montag, 19. März 12
  10. 10. Montag, 19. März 12
  11. 11. „Fakten, Fakten, Fakten - und immer an die Leser denken!“ Helmut MarkwortMontag, 19. März 12
  12. 12. AUSWAHLKRITERIEN • USER! KONTEXT! • Budget • Komplexität • Software-Ökosystem • Know-How & Personal • Shop-Marketing • Laufende Verkaufsunterstützung • GeografieMontag, 19. März 12
  13. 13. USER! KONTEXT! • Zielgruppe • Device?Montag, 19. März 12
  14. 14. BUDGET • Pflichtenheft • Fixkosten + transaktionsbasierte Kosten • Lizenzen • IndividualprogrammierungMontag, 19. März 12
  15. 15. KOMPLEXITÄT • Produktkomplexität (z.B. Mass Customisation) • Vielschichtiges Preismodell • Versand- und Bezahlungs-MethodikMontag, 19. März 12
  16. 16. SW-ÖKOSYSTEM • Software von Drittanbietern (z.B. WaWi) • Schnittstellen zu Zahlungs- und Logistik- Dienstleistern • Weitere Anbindungen (Social Media, Bilder/ Videos, Such-Dienstleister) • POS?Montag, 19. März 12
  17. 17. KNOW-HOW/HR • Out-Sourcing vs. In-Sourcing • Analyse des Geschäftsmodells (Business Analyst) • Software-Architekten und Entwickler • Informations-Architekten und Gestalter • Server-Administratoren • Tester • Inhaltspfleger • Support (vom Hersteller)Montag, 19. März 12
  18. 18. SHOP-MARKETING • Woher kommen die Besucher? • SEO • SEM • Social Media / Facebook Ads • Newsletter und MailingsMontag, 19. März 12
  19. 19. VERKAUF • Rabatte & Gutscheine • Geschlossene Shop-UmgebungMontag, 19. März 12
  20. 20. GEOGRAFIE • Mehrere Länder und Sprachen • Sub-Shops, Multi-DomainMontag, 19. März 12
  21. 21. Montag, 19. März 12
  22. 22. Montag, 19. März 12
  23. 23. Montag, 19. März 12
  24. 24. 1. Marktplätze • Werbeeffekte durch interne Suche • Ideal um Produkte und Preisgestaltung zu testenMontag, 19. März 12
  25. 25. 2. Cloud/SaaS • Senkung der Kosten durch gemeinsame technische Plattform (geringe Fixkosten, teilweise umsatzbasiert) • Geringe Flexibilität bzgl. Erweiterungen • Möglicherweise Einschränkungen (z.B. Anzahl von Produkten) • Daten-Export (oder Walled Garden?)Montag, 19. März 12
  26. 26. 3. Standalone • OpenSource vs. proprietär/kommerziell • Betrieb mit eigenem Hosting • Updates & individuelle Erweiterungen • ProzessoptimierungenMontag, 19. März 12
  27. 27. 4. Enterprise • Meist in Hochsprache erstellt (z.B. Java- Lösungen) • Tausende Transaktionen pro Tag • Hochverzahnt mit nachgelagerter SoftwareMontag, 19. März 12
  28. 28. PRAXISTIPPS • Feature-Listen zur Grob-Orientierung • Hersteller auf Messen ansprechen bzw. besuchen • Finale Entscheidung: Demo im Detail testen • Zu Beginn: Sorgfältige Partnerwahl, später Inhouse-Know-How aufbauen • Vorsicht beim Puzzle-PrinzipMontag, 19. März 12
  29. 29. Keep It Simple StupidMontag, 19. März 12
  30. 30. VIELEN DANK! Dr. Roman Zenner E-Mail: rz@cooee.de Twitter: @rzennerMontag, 19. März 12
  31. 31. FOTOS • http://www.flickr.com/photos/marktristan/2470542340/ • http://www.flickr.com/photos/tonythemisfit/2861046706/ • http://www.flickr.com/photos/jurvetson/2535849020 (Schmidt) • http://www.flickr.com/photos/davedehetre/4440211085/ • http://www.flickr.com/photos/jm3/2779185414/ • http://www.flickr.com/photos/jemingway3/5136866134/ • http://etc.usf.edu/clipart/33500/33564/clock-11-30_33564_lg.gif • http://www.flickr.com/photos/mcgraths/3248483447 • http://www.flickr.com/photos/irees/6054169/ • http://www.flickr.com/photos/x-ray_delta_one/3981617434 • http://www.flickr.com/photos/8011986@N02/2965137520 • http://www.flickr.com/photos/sooperkuh/4241490395 • http://farm1.staticflickr.com/17/89303120_81f0e3ded9_o.jpgMontag, 19. März 12

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