Ubiquitous Voice over Broadband –  Is there a future for the smart pipe? Martin Taylor VP Product Strategy Metaswitch Netw...
MetaWho? <ul><li>VoIP systems and applications for telcos, cable operators and over-the-top service providers </li></ul><u...
Voice-enabling Wave (just an aside) <ul><li>Proof of concept </li></ul><ul><li>Voice-enable a Wave by inviting “TalkyTalky...
Voice telephony landscape in ~ 2015 (Developed World) <ul><li>Fixed broadband everywhere </li></ul><ul><li>Mobile broadban...
Fundamental elements of phone service <ul><li>The use of a phone number </li></ul><ul><li>Ability to call or SMS to any nu...
Ownership of Phone Numbers <ul><li>Phone numbers have value </li></ul><ul><ul><li>Rather like domain names </li></ul></ul>...
Numbers don’t need to be tied to “lines” Home Number Mobile Number Office Number
Soft number assignments Bob’s Personal Number Alice’s Personal Number Bob’s Personal Number Bob’s Office Number Bob’s Offi...
Exploitability of VoIP <ul><li>Ability to assign number to any device </li></ul><ul><li>Ability to register same number fr...
Call Handling and Routing <ul><li>On-net </li></ul><ul><li>Hand off to various intermediaries </li></ul><ul><li>Peering </...
Network Applications <ul><li>Some network intelligence is essential </li></ul><ul><ul><li>E.g. for when you’re not reachab...
Voice Quality <ul><li>QoS worries largely a thing of the past </li></ul><ul><li>Wideband voice is hugely important </li></...
Ease of Setup <ul><li>Configuring VoIP endpoints not trivial </li></ul><ul><li>Mobile VoIP: Over The Air configuration pro...
Business Relationship <ul><li>Simplicity of dealing with one supplier </li></ul><ul><li>Inertia </li></ul><ul><li>Bundled ...
Pipe Owners Over the Top Business relationship Network applications  Call handling ability Number ownership Ease of setup ...
Conclusion <ul><li>Odds stacked in favour of Pipe Owners </li></ul><ul><li>But no room for complacency </li></ul><ul><li>I...
 
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Martin Taylor's Presentation at Emerging Communication Conference & Awards 2009 Europe

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Martin Taylor's Presentation at Emerging Communication Conference & Awards 2009 Europe

  1. 2. Ubiquitous Voice over Broadband – Is there a future for the smart pipe? Martin Taylor VP Product Strategy Metaswitch Networks
  2. 3. MetaWho? <ul><li>VoIP systems and applications for telcos, cable operators and over-the-top service providers </li></ul><ul><li>Main focus on North American wireline market </li></ul><ul><li>> 400 customers, > 900 systems deployed </li></ul>How disruptive will over-the-top VoIP services be to existing voice service providers?
  3. 4. Voice-enabling Wave (just an aside) <ul><li>Proof of concept </li></ul><ul><li>Voice-enable a Wave by inviting “TalkyTalky” Robot </li></ul><ul><li>Inject speech or text content by phone, microphone or SMS </li></ul><ul><li>Automatic transcription of speech to text </li></ul><ul><li>Instant voice conference among Wave participants </li></ul>
  4. 5. Voice telephony landscape in ~ 2015 (Developed World) <ul><li>Fixed broadband everywhere </li></ul><ul><li>Mobile broadband (almost) everywhere </li></ul><ul><li>Net neutrality a reality for both fixed and mobile </li></ul><ul><li>Most mobiles are smart phones with SIP clients </li></ul><ul><li>“ Fixed” SIP phones are plentiful and cheap </li></ul>
  5. 6. Fundamental elements of phone service <ul><li>The use of a phone number </li></ul><ul><li>Ability to call or SMS to any number in the world </li></ul><ul><li>Network applications, e.g. voicemail, presence </li></ul><ul><li>Voice quality </li></ul><ul><li>Reasonable ease of use </li></ul><ul><ul><li>Especially initial setup </li></ul></ul><ul><li>Subscriber relationship with operator </li></ul>
  6. 7. Ownership of Phone Numbers <ul><li>Phone numbers have value </li></ul><ul><ul><li>Rather like domain names </li></ul></ul><ul><li>Users want to retain their numbers </li></ul><ul><li>Issues with porting – who can you port to? </li></ul><ul><li>Geographic significance of numbers </li></ul><ul><li>Mobile numbering space </li></ul><ul><ul><li>Non-mobile numbers on mobile SIP clients may accelerate wireless substitution of wireline in Europe </li></ul></ul>Right to own numbers could be significant barrier to entry for Over the Top operators
  7. 8. Numbers don’t need to be tied to “lines” Home Number Mobile Number Office Number
  8. 9. Soft number assignments Bob’s Personal Number Alice’s Personal Number Bob’s Personal Number Bob’s Office Number Bob’s Office Number
  9. 10. Exploitability of VoIP <ul><li>Ability to assign number to any device </li></ul><ul><li>Ability to register same number from multiple devices (forking) </li></ul>Not all VoIP services are created equal
  10. 11. Call Handling and Routing <ul><li>On-net </li></ul><ul><li>Hand off to various intermediaries </li></ul><ul><li>Peering </li></ul><ul><li>Emergency services (more complicated with VoIP!) </li></ul>This all requires a considerable investment in infrastructure and know-how
  11. 12. Network Applications <ul><li>Some network intelligence is essential </li></ul><ul><ul><li>E.g. for when you’re not reachable </li></ul></ul><ul><li>Some is highly desirable </li></ul><ul><ul><li>E.g. presence </li></ul></ul><ul><li>“ Just” software in the network </li></ul><ul><li>The only basis for product differentiation other than price </li></ul>Application innovation can open up under-served markets that are typically ignored by Pipe Owners
  12. 13. Voice Quality <ul><li>QoS worries largely a thing of the past </li></ul><ul><li>Wideband voice is hugely important </li></ul><ul><ul><li>Great potential as VoIP differentiator </li></ul></ul><ul><ul><li>But requires new phones </li></ul></ul>Pipe ownership enables QoS management, but this may not confer significant advantage
  13. 14. Ease of Setup <ul><li>Configuring VoIP endpoints not trivial </li></ul><ul><li>Mobile VoIP: Over The Air configuration probably solves the problem </li></ul><ul><li>Fixed VoIP is more complicated </li></ul><ul><ul><li>Remote management of phones is possible, but proprietary </li></ul></ul>Pipe ownership may enable greater transparency of service setup to user
  14. 15. Business Relationship <ul><li>Simplicity of dealing with one supplier </li></ul><ul><li>Inertia </li></ul><ul><li>Bundled pricing </li></ul>Pipe ownership has already proved to be a huge business advantage to VoIP operators
  15. 16. Pipe Owners Over the Top Business relationship Network applications Call handling ability Number ownership Ease of setup VoIP exploitability Voice quality
  16. 17. Conclusion <ul><li>Odds stacked in favour of Pipe Owners </li></ul><ul><li>But no room for complacency </li></ul><ul><li>Innovation … innovation … innovation </li></ul><ul><ul><li>Network applications </li></ul></ul><ul><ul><li>Wideband voice, video </li></ul></ul><ul><ul><li>Ease of use and support for wide range of devices </li></ul></ul><ul><ul><li>Exploitability of VoIP service </li></ul></ul><ul><ul><li>Willingness to understand new business model for telephony </li></ul></ul>

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