Joanna Kollmann's Presentation at Emerging Communication Conference & Awards 2009 Europe

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Joanna Kollmann's Presentation at Emerging Communication Conference & Awards 2009 Europe

  1. 2. Back to the roots? Emerging communication paradigms in the context of secondary orality Johanna Kollmann @johannakoll 30 October 2009 eComm Europe 2009 10 November 2009
  2. 3. eComm Europe 2009 10 November 2009 http://www.flickr.com/photos/sanjayausta/3345622099/ „ Orality is the base of all human experience.“ Lance Strate
  3. 4. eComm Europe 2009 10 November 2009 http://www.flickr.com/photos/josemota/3610060819/ Walter Ong (1912 - 2003) „ After people learned to write, they continued to talk, probably more than ever – they had more to say. But they did not talk the same way .“
  4. 5. eComm Europe 2009 10 November 2009 http://www.flickr.com/photos/sanjayausta/3345622099/ „ Orality is participatory, interactive, communal and focused on the present. The Web is all of these things .“ Irwin Chen
  5. 6. <ul><li>instantaneous </li></ul><ul><li>transcends the barriers of time and place </li></ul><ul><li>grounded in everyday life, empathic </li></ul><ul><li>facilitates development of communities </li></ul><ul><li>communal ownership of information </li></ul><ul><li>allows for knowledge to be preserved </li></ul><ul><li>stand alone texts, but potential for aggregation and linking material </li></ul>eComm Europe 2009 10 November 2009 Secondary Orality
  6. 7. <ul><li>have been evolving </li></ul><ul><li>from supporting written communication </li></ul><ul><li>towards enabling conversations </li></ul><ul><li>showing more and more characteristics of secondary orality </li></ul>eComm Europe 2009 10 November 2009 Digital communication tools
  7. 8. eComm Europe 2009 10 November 2009 Changing interfaces of communication tools http://www.flickr.com/photos/taller/3873192274/
  8. 9. eComm Europe 2009 10 November 2009 Changing interfaces of communication tools
  9. 10. eComm Europe 2009 10 November 2009 Google Wave
  10. 11. eComm Europe 2009 10 November 2009 „ Oral communication unites people in groups .“ Walter Ong http://www.flickr.com/photos/donncha/260452213/
  11. 12. eComm Europe 2009 10 November 2009 „ Our age of secondary orality, because of its orality, makes us yearn for interpersonal relationships . “ Walter Ong http://www.flickr.com/photos//adamcharnock/3848547234/
  12. 13. eComm Europe 2009 10 November 2009 Communication  Conversations  Collaboration http://www.flickr.com/photos//adamcharnock/3848547234/ Me  Us Yes, I care  Yes, I do
  13. 14. Thank you [email_address] [email_address] @johannakoll eComm Europe 2009 10 November 2009

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