Christine Perey's Introduction at Emerging Communication Conference & Awards 2010 America

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Christine Perey's Introduction at Emerging Communication Conference & Awards 2010 America

  1. 1.
  2. 2. April 21, 2010<br />
  3. 3. Thank you!<br />
  4. 4. Your AR Conf Co-chairs<br />Christine Perey, PEREY Research & Consulting<br />Steve Feiner, Columbia University<br />Blake Callens, Zugara<br />
  5. 5. to accelerate the development of our industry “in order to make the physical world our platform”<br />Augmented Reality<br />today and <br />in the future<br />
  6. 6. Mont Blanc<br />Geneva<br />Thonon-les-Bains<br />Lake Geneva<br />Arriving in Montreux in 15 min<br />Mobile device with sensors<br />Overlay (Text, images, graphics, 3D objects)<br />on the real world<br />camera, GPS, compass,<br />accelerometer, microphone<br />
  7. 7. Physical world “triggers”<br />Explicit (printed markers)<br />Implicit real world triggers<br />Fixed position in space (GPS + compass)<br />Sounds (music, voices)<br />
  8. 8. The “associated” digital data<br />A circle which has POI information associated with it (e.g., Layar)<br />A text box (e.g., acrossair, Wikitude)<br />A 3D object in fixed position (e.g. junaio)<br />A “free standing” animated 3D object<br />An “object” which can be manipulated/with which user can interact (e.g., games)<br />Overlay (on the real world) <br />
  9. 9. Mobile AR Users Today<br />~ 1 Million<br />Technology elite<br />Mostly male<br />Flat rate data plans<br />Smartphones<br />90+% of activity on Android and iPhone<br />Tolerant of rough edges<br />Avid users of social networking<br />Japan, Western Europe and US<br />
  10. 10. Value proposition?<br />It depends<br />Novelty “just to see differently”<br />Information (in real time or not) in context <br />Service or friend discovery<br /> Experiences<br />
  11. 11. Reminders to Speakers<br />If you want to be able to take questions, then build that into your time slot<br />

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