Rich Miner's presentation at eComm 2008

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  • Rich Miner's presentation at eComm 2008

    1. 1. Openness and the Future of Mobile Rich Miner Group Manager, Mobile Platforms Google
    2. 3. Open your phone open your network
    3. 4. Why do we care?
    4. 5. Why do we care? <ul><li>today’s phones are as powerful as yesterdays computers </li></ul><ul><li>many people will never have a PC’s, just a mobile phone </li></ul><ul><li>continued promise of a mobile internet not yet delivered </li></ul>
    5. 6. Why do we care? Organize the worlds information and make it universally accessible and useful
    6. 7. INNOVATION
    7. 8. Innovation Inhibitors <ul><li>constraints </li></ul><ul><ul><li>screen sizes, input capabilities </li></ul></ul><ul><li>lack of openness </li></ul><ul><ul><li>platforms, networks, devices </li></ul></ul><ul><li>working business models </li></ul><ul><ul><li>distribution of applications </li></ul></ul><ul><ul><li>barriers to entry </li></ul></ul>
    8. 9. UI Constraints
    9. 10. UI Constraints <ul><ul><li>small screen </li></ul></ul><ul><ul><li>poor input capabilities </li></ul></ul>
    10. 11. UI Constraints <ul><li>being solved </li></ul><ul><ul><li>technology </li></ul></ul><ul><ul><li>design </li></ul></ul>
    11. 12. UI Constraints
    12. 13. Lack of Openness <ul><li>closed platforms </li></ul><ul><ul><li>you can’t develop for most phones </li></ul></ul><ul><ul><li>open platforms are not open </li></ul></ul><ul><li>lack of enablers </li></ul><ul><ul><li>location, billing, ... </li></ul></ul><ul><li>Locked down platforms and devices </li></ul>
    13. 14. Lack of Openness
    14. 15. Lack of Openness
    15. 16. Broken business models <ul><li>Confused relationship between OEM’s and carriers </li></ul><ul><li>No one who understands software </li></ul><ul><li>Little power or freedom given to developers </li></ul><ul><li>Complex signing processes </li></ul><ul><li>How do you get your app’s onto a phone?? </li></ul>
    16. 17. Broken business models
    17. 18. hope on the horizon <ul><li>Mobile platforms controll is shifting to software companies </li></ul><ul><ul><li>Solving ergonomic issues </li></ul></ul><ul><ul><li>Deploying great 3 rd party development platforms </li></ul></ul><ul><ul><li>Encouraging openness </li></ul></ul>
    18. 19. controlled by software companies
    19. 20. controlled by software companies <ul><li>great experience </li></ul><ul><li>seamless integration </li></ul><ul><li>Powerful platform </li></ul><ul><li>3 rd party development </li></ul><ul><ul><li>(tools, ecosystem) </li></ul></ul>
    20. 22. what <ul><li>Android, open handset stack </li></ul><ul><li>The Open Handset Alliance </li></ul><ul><li>An SDK </li></ul><ul><li>$10M worth of cash and prizes </li></ul>
    21. 23. what <ul><li>An Open Source mobile phone platform that encompasses every layer of the phone “stack” </li></ul><ul><li>A series of phones powered by that platform </li></ul><ul><li>A go to market strategy to guarantee global distribution of both the platform and phones </li></ul>
    22. 24. stack != OS Applications Home Dialer Contacts Browser Application Libraries View System Content Providers Resource Manager Android Runtime Dalvik Virtual Machine Core Java Libraries System Services Status Bar App Launcher Activity Manager Package Manager Window Manager Telephony Manager Notification Manager Linux Kernel Display Driver Camera Driver Bluetooth Driver M-Systems Driver Binder (IPC) Driver Power Management USB Driver Keypad Driver WiFi Driver Audio Drivers Libraries FreeType SGL SSL SQLite LibWebCore Libc Surface Manager Media Framework MP3, H.264, PNG, JPEG, ... OpenGL|ES MIDP Apps MIDP/JSRs MIDP Runtime
    23. 25. who <ul><li>34 industry leaders joined the OHA to overcome barriers to innovative mobile devices and services </li></ul><ul><ul><li>radio/CPU chipset manufacturers </li></ul></ul><ul><ul><li>infrastructure software providers </li></ul></ul><ul><ul><li>original equipment manufacturers </li></ul></ul><ul><ul><li>mobile operators (all geographies) </li></ul></ul><ul><ul><li>commercialization partner </li></ul></ul><ul><li>All are committed to deploy handsets and services built on a free, open platform, commercially in 2008 </li></ul><ul><ul><ul><ul><li>www.openhandsetalliance.com </li></ul></ul></ul></ul>
    24. 26. who developers
    25. 27. why <ul><li>Aren’t there already a bunch of platforms out there? </li></ul><ul><ul><li>Embedded with J2ME </li></ul></ul><ul><ul><li>Symbian </li></ul></ul><ul><ul><li>Windows Mobile, …. </li></ul></ul><ul><ul><li>Linux </li></ul></ul>
    26. 28. why Promote openness in an industry that has historically been seen as closed Create large, loyal developer community Provide great phone experience and best possible Google experience Help create cheaper phones (free phone stack = at least 10% reduction of bill of materials) Help carriers understand how to leverage Google enable cheaper “all you can eat” data plans
    27. 29. why drive innovation
    28. 30. how drive innovation
    29. 31. how SDK developers apps
    30. 32. how developer challenge
    31. 33. how 750,000 SDK downloads
    32. 34. Open <ul><li>Opennes drives innovation </li></ul><ul><li>Lack of opennes inhibits innovation </li></ul>
    33. 35. Open <ul><li>Open API’s </li></ul><ul><li>Open Platform </li></ul><ul><li>Open Tools </li></ul><ul><li>Open Source </li></ul><ul><li>Open Ecosystem </li></ul>
    34. 36. Openness is Resonating
    35. 37. Openness is Resonating
    36. 38. Openness is Resonating
    37. 39. thanks
    38. 40. why <ul><li>Aren’t there already a bunch of platforms out there? </li></ul><ul><ul><li>Embedded with J2ME </li></ul></ul><ul><ul><li>Symbian </li></ul></ul><ul><ul><li>Linux </li></ul></ul><ul><ul><li>Windows Mobile, …. </li></ul></ul>
    39. 42. An eComm 2008 presentation – http://eCommMedia.com for more

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