Challenges for the Mobile Industry: Sensing, Scaling, and Sustaining Nathan Eagle Research Scientist / Postdoctoral Fellow...
SENSING: Reality Mining Eagle,  N. “Machine Perception and Learning of Complex Social Systems",  PhD Thesis, Massachu...
SCALING: Population Level Data Analysis <ul><li>Data:  Social Network of a Nation </li></ul><ul><ul><li>250 million nodes ...
SUSTAINING: The Developing World <ul><li>Why Africa? </li></ul><ul><ul><li>Fastest growing </li></ul></ul><ul><ul><li>10,0...
SMS Bloodbank <ul><li>Bloodbank Supply Chain (mis)Management </li></ul><ul><li>Sambaza – Airtime Sharing </li></ul><ul><li...
MoSoko: Craig’s List without Computers <ul><li>Legacy Handsets </li></ul><ul><li>Flashing </li></ul><ul><li>SMS Labor </li...
Talk Takeaways: SENSING <ul><li>Individual Behavior Prediction </li></ul><ul><li>Relationship Inference </li></ul><ul><li>...
Talk Takeaways: SCALING <ul><li>Large-Scale Networks </li></ul><ul><ul><li>Aggregate Behavior </li></ul></ul><ul><ul><li>D...
Talk Takeaways: SUSTAINING <ul><li>Legacy Handsets </li></ul><ul><li>Mobile Web Bypass </li></ul><ul><ul><li>Entrepreneurs...
Questions? <ul><li>Nathan Eagle </li></ul><ul><li>[email_address] </li></ul>
EPROM: Education <ul><li>Python for Rapid Prototyping </li></ul><ul><li>SMS  Bootcamp </li></ul><ul><li>Mobile Phone Progr...
Conversation Modeling Conversation Finite State Machine Variable-duration (semi-Markov) HMMs [Mu02] J N S The Influence Mo...
Prosody Analysis <ul><li>Speaking Time: </li></ul><ul><ul><li>Circle size </li></ul></ul><ul><li>Transition Probability: <...
An   eComm 2008   presentation –   http://eCommMedia.com   for more
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  • Nathan Eagle's presentation at eComm 2008

    1. 1. Challenges for the Mobile Industry: Sensing, Scaling, and Sustaining Nathan Eagle Research Scientist / Postdoctoral Fellow / Fulbright Lecturer Massachusetts Institute of Technology / The Santa Fe Institute / U of Nairobi et al.
    2. 2. SENSING: Reality Mining Eagle, N. “Machine Perception and Learning of Complex Social Systems&quot;, PhD Thesis, Massachusetts Institute of Technology . 2005. <ul><li>400,000 continuous hours… </li></ul>
    3. 3. SCALING: Population Level Data Analysis <ul><li>Data: Social Network of a Nation </li></ul><ul><ul><li>250 million nodes (phone #’s) </li></ul></ul><ul><ul><li>5,000 edges/second (calls) </li></ul></ul><ul><ul><li>12 billion calls/month </li></ul></ul><ul><li>Objectives </li></ul><ul><ul><li>Network Customer Value </li></ul></ul><ul><ul><ul><li>Optimize Direct Marketing Strategies </li></ul></ul></ul><ul><ul><li>Diffusion of Products and Churn </li></ul></ul><ul><ul><li>Aggregate Behavior </li></ul></ul>
    4. 4. SUSTAINING: The Developing World <ul><li>Why Africa? </li></ul><ul><ul><li>Fastest growing </li></ul></ul><ul><ul><li>10,000’s CS graduates annually </li></ul></ul><ul><ul><li>Underserved Mobile Software Market </li></ul></ul><ul><li>EPROM </li></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Entrepreneurship </li></ul></ul>http://mit.edu/eprom
    5. 5. SMS Bloodbank <ul><li>Bloodbank Supply Chain (mis)Management </li></ul><ul><li>Sambaza – Airtime Sharing </li></ul><ul><li>250 lines of code </li></ul><ul><li>National Deployment? </li></ul>
    6. 6. MoSoko: Craig’s List without Computers <ul><li>Legacy Handsets </li></ul><ul><li>Flashing </li></ul><ul><li>SMS Labor </li></ul><ul><li>Bulletin Boards </li></ul><ul><li>Community Service Delivery </li></ul><ul><ul><li>Web </li></ul></ul><ul><ul><li>SMS </li></ul></ul><ul><ul><li>Voice (Asterisk) </li></ul></ul>
    7. 7. Talk Takeaways: SENSING <ul><li>Individual Behavior Prediction </li></ul><ul><li>Relationship Inference </li></ul><ul><li>Organizational Rhythms </li></ul><ul><li>Scale-up to 100k </li></ul>http://reality.media.mit.edu
    8. 8. Talk Takeaways: SCALING <ul><li>Large-Scale Networks </li></ul><ul><ul><li>Aggregate Behavior </li></ul></ul><ul><ul><li>Diffusion </li></ul></ul><ul><ul><li>Scaling Laws </li></ul></ul>http://mit.edu/networks http://santefe.edu
    9. 9. Talk Takeaways: SUSTAINING <ul><li>Legacy Handsets </li></ul><ul><li>Mobile Web Bypass </li></ul><ul><ul><li>Entrepreneurship </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Education </li></ul></ul>http://eprom.mit.edu
    10. 10. Questions? <ul><li>Nathan Eagle </li></ul><ul><li>[email_address] </li></ul>
    11. 11. EPROM: Education <ul><li>Python for Rapid Prototyping </li></ul><ul><li>SMS Bootcamp </li></ul><ul><li>Mobile Phone Programming for Entrepreneurs </li></ul>
    12. 12. Conversation Modeling Conversation Finite State Machine Variable-duration (semi-Markov) HMMs [Mu02] J N S The Influence Model with Hidden States [BCC01] Sumit Basu, Tanzeem Choudhury, Brian Clarkson and Alex Pentland. Learning Human Interactions with the Influence Model. MIT Media Lab Vision and Modeling TR#539, June 2001. Kevin Murphy. Modeling Sequential Data using Graphical Models. Working Paper, MIT AI Lab, 2002
    13. 13. Prosody Analysis <ul><li>Speaking Time: </li></ul><ul><ul><li>Circle size </li></ul></ul><ul><li>Transition Probability: </li></ul><ul><ul><li>Width of the link </li></ul></ul><ul><li>Average Interest Level: </li></ul><ul><ul><li>Circle color (individual) </li></ul></ul><ul><ul><li>Circle border (group) </li></ul></ul>Nathan Eagle and Alex Pentland, “Social Network Computing”, Ubicomp 2003: Ubiquitous Computing, Springer-Verlag Lecture Notes in Computer Science 2864 , pp. 289-296, 2003.
    14. 14. An eComm 2008 presentation – http://eCommMedia.com for more

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