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Carnegie & Associates, Inc. lifestrea.ms CONNECT • CONTROL • REMIX • SHARE The Digital Nerve Center eComm2008 <ul><li>Thomas Huhn (Founder) </li></ul><ul><li>Kaiserslautern, Germany </li></ul><ul><li>Jan Macek, Representative in the US </li></ul><ul><li>Santa Clara, CA </li></ul>

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www.lifestrea.ms 3/13/2008 <ul><li>Old Fashion Way for Exchange </li></ul><ul><li>of Information </li></ul><ul><li>Live interaction with friends, </li></ul><ul><li>neighbors, colleagues </li></ul><ul><li>Geographically limited interaction </li></ul><ul><li>Aware of the consequences </li></ul>eComm2008

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www.lifestrea.ms 3/13/2008 eComm2008 From Home, with no personal contact Via computer

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www.lifestrea.ms 3/13/2008 eComm2008

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www.lifestrea.ms 3/13/2008 eComm2008 From Mobile Device ( iphone, android, symbion)

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www.lifestrea.ms 3/13/2008 eComm2008

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www.lifestrea.ms 3/13/2008 eComm2008 Neighbor, after he got alerted that Thomas is on the same street, through I-phone maps application

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www.lifestrea.ms 3/13/2008 eComm2008

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www.lifestrea.ms 3/13/2008 eComm2008

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www.lifestrea.ms 3/13/2008 eComm2008 Communication changed It is faster, easier, cheaper and global

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www.lifestrea.ms 3/13/2008 eComm2008 Communication changed So Why don’t we feel as comfortable as in the past to talk to somebody ?

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www.lifestrea.ms 3/13/2008 eComm2008 Communication changed We do not have the same level of trust due to missing live contact

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www.lifestrea.ms 3/13/2008 eComm2008 Communication changed We do not have the same level of trust due to missing live contact We are not sure if we can trust the other person

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www.lifestrea.ms 3/13/2008 eComm2008 Communication changed We do not have the same level of trust due to missing live contact We are not sure if we can trust the other person We do not understand how we communicate

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www.lifestrea.ms 3/13/2008 eComm2008 Communication changed But aren’t there more important reasons?

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www.lifestrea.ms 3/13/2008 eComm2008 Communication changed Can we be sure about who, where and when is listening to the Conversation

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www.lifestrea.ms 3/13/2008 eComm2008 Communication changed Can we be sure about who, where and when is listening to the Conversation Can we be sure that this conversation will not still be somewhere available in 1, 5, 10 years

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The Status Quo

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www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>bottom-up approach - user generated content: everybody can join, contribute, connect </li></ul>

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We‘re living a Web 2.0 life www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>bottom-up approach - user generated content: everybody can join, contribute, connect </li></ul><ul><li>social networks are a feature of every site, not a destination </li></ul>

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www.lifestrea.ms 3/13/2008 eComm2008 So, what‘s broken?

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www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>too many accounts to remember and care about </li></ul>The „what‘s broken“ Theory

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The „what‘s broken“ Theory www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>too many accounts to remember and care about </li></ul><ul><li>too many social networks </li></ul>

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The „what‘s broken“ Theory www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>too many accounts to remember and care about </li></ul><ul><li>too many social networks </li></ul><ul><li>fragmented identity </li></ul>

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Isn‘t this just Theory? www.lifestrea.ms 3/13/2008 eComm2008

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Do you really feel overwhelmed? www.lifestrea.ms 3/13/2008 eComm2008

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Or are you just missing something? www.lifestrea.ms 3/13/2008 eComm2008

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What are your REAL Needs? Me, myself & I www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul>

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What are your REAL Needs? Me, myself & I www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><ul><li>like to see what‘s been talked about you online? </li></ul></ul>

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What are your REAL Needs? Me, myself & I www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><ul><li>like to see what‘s been talked about you online? </li></ul></ul><ul><ul><li>like to clarify who‘s really you and who‘s not? </li></ul></ul>

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What are your REAL Needs? Me, myself & I www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><ul><li>like to see what‘s been talked about you online? </li></ul></ul><ul><ul><li>like to clarify what‘s really you and what‘s not? </li></ul></ul><ul><ul><li>like to bring together the fragments for a bigger picture, called identity? </li></ul></ul>

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What are your REAL Needs? Me, myself & I www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><ul><li>like to see what‘s been talked about you online? </li></ul></ul><ul><ul><li>like to clarify what‘s really you and what‘s not? </li></ul></ul><ul><ul><li>like to bring together the fragments for a bigger picture? </li></ul></ul><ul><ul><li>like to use your identity on new sites to get instant reputation? </li></ul></ul>

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www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul>What are your REAL Needs? Friends & Family

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www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><ul><li>like to know what your friends & your family are... </li></ul></ul><ul><ul><ul><li>doing right now, </li></ul></ul></ul>What are your REAL Needs? Friends & Family

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www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><ul><li>like to know what your friends & your family are... </li></ul></ul><ul><ul><ul><li>doing right now, </li></ul></ul></ul><ul><ul><ul><li>what they are planning to do, </li></ul></ul></ul>What are your REAL Needs? Friends & Family

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www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><ul><li>like to know what your friends & your family are... </li></ul></ul><ul><ul><ul><li>doing right now, </li></ul></ul></ul><ul><ul><ul><li>what they are planning to do, </li></ul></ul></ul><ul><ul><ul><li>what they‘d recommend to do in certain situations? </li></ul></ul></ul>What are your REAL Needs? Friends & Family

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www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul>What are your REAL Needs? Business

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www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><ul><li>like to keep updated in your business? </li></ul></ul><ul><ul><ul><li>with your co-workers? </li></ul></ul></ul>What are your REAL Needs? Business

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www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><ul><li>like to keep updated in your business? </li></ul></ul><ul><ul><ul><li>with your co-workers? </li></ul></ul></ul><ul><ul><ul><li>with your company? </li></ul></ul></ul>What are your REAL Needs? Business

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www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><ul><li>like to keep updated in your business? </li></ul></ul><ul><ul><ul><li>with your co-workers? </li></ul></ul></ul><ul><ul><ul><li>with your company? </li></ul></ul></ul><ul><ul><ul><li>with your competitors? </li></ul></ul></ul>What are your REAL Needs? Business

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www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><ul><li>like to keep updated in your business? </li></ul></ul><ul><ul><ul><li>with your co-workers? </li></ul></ul></ul><ul><ul><ul><li>with your company? </li></ul></ul></ul><ul><ul><ul><li>with your competitors? </li></ul></ul></ul><ul><ul><ul><li>with your industry sector? </li></ul></ul></ul>What are your REAL Needs? Business

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What are your REAL Needs? Private Activities www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul>

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What are your REAL Needs? Private Activities www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><li>Would you... </li></ul><ul><ul><li>like to stay in the loop with your hobby? </li></ul></ul><ul><ul><ul><li>With the people from your local (fan-) club? </li></ul></ul></ul>

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What are your REAL Needs? Private Activities www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><ul><li>like to stay in the loop with your hobby? </li></ul></ul><ul><ul><ul><li>With the people from your local (fan-) club? </li></ul></ul></ul><ul><ul><ul><li>with regional events? </li></ul></ul></ul>

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What are your REAL Needs? Private Activities www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>Would you... </li></ul><ul><ul><li>like to stay in the loop with your hobby? </li></ul></ul><ul><ul><ul><li>With the people from your local (fan-) club? </li></ul></ul></ul><ul><ul><ul><li>with regional events? </li></ul></ul></ul><ul><ul><ul><li>with the latest products and gadgets? </li></ul></ul></ul>

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So, what would YOU say? www.lifestrea.ms 3/13/2008 eComm2008

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What‘s the next Killer App? www.lifestrea.ms 3/13/2008 eComm2008

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www.lifestrea.ms 3/13/2008 eComm2008 The one that fixes what‘s broken?

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The one that serves your real Needs? www.lifestrea.ms 3/13/2008 eComm2008

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Well... www.lifestrea.ms 3/13/2008 eComm2008

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What about fixing what‘s broken and serving your real needs? www.lifestrea.ms 3/13/2008 eComm2008

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Ok, so welcome to www.lifestrea.ms 3/13/2008 eComm2008

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What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>unified address book: </li></ul><ul><ul><li>brings together your private, business and hobby network(s) in one place </li></ul></ul><ul><ul><li>tells you on which services your contacts can be found </li></ul></ul>

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What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>meme tracking: </li></ul><ul><ul><li>stay tuned what‘s on the web about you in almost realtime </li></ul></ul>

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What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>social environment tracking: </li></ul><ul><ul><li>track your </li></ul></ul><ul><ul><ul><li>friends, </li></ul></ul></ul><ul><ul><ul><li>family </li></ul></ul></ul><ul><ul><ul><li>and even competitors activities </li></ul></ul></ul><ul><ul><ul><li>or every term you want to keep updated about (search engine tracking) </li></ul></ul></ul>

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What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>social environment discussion: </li></ul><ul><ul><li>reply, </li></ul></ul><ul><ul><li>forward, </li></ul></ul><ul><ul><li>comment </li></ul></ul><ul><ul><li>and re-publish everything that‘s in your lifestream </li></ul></ul>

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What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>social environment publishing: </li></ul><ul><ul><li>publish contents from inside your dashboard to your </li></ul></ul><ul><ul><ul><li>friends, </li></ul></ul></ul><ul><ul><ul><li>family </li></ul></ul></ul><ul><ul><ul><li>groups </li></ul></ul></ul><ul><ul><ul><li>the public </li></ul></ul></ul><ul><ul><li>publish to external services in parallel! </li></ul></ul>

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What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>social communication: </li></ul><ul><ul><li>send messages to other lifestrea.ms users </li></ul></ul><ul><ul><li>send messages from inside your dashboard to external </li></ul></ul><ul><ul><ul><li>email accounts </li></ul></ul></ul><ul><ul><ul><li>blogs </li></ul></ul></ul><ul><ul><ul><li>social networks </li></ul></ul></ul>

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What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>reputation building: </li></ul><ul><ul><li>aggregate your fragmented contents and re-arrange them for showcasing to dedicated groups of people </li></ul></ul><ul><ul><li>unlimited number of unique and transferable identities for every field of interest </li></ul></ul>

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What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>online diary with privacy - control access to every piece of your content: </li></ul><ul><ul><li>your private pics to your family </li></ul></ul><ul><ul><li>your professional blog to your business contacts, </li></ul></ul><ul><ul><li>your spouse‘s messages for your eyes only </li></ul></ul>

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What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 <ul><li>mobile push service (iPhone, Android, Symbian): </li></ul><ul><ul><li>buddy list, see who‘s online </li></ul></ul><ul><ul><li>stay in the loop wherever you are with </li></ul></ul><ul><ul><ul><li>what your contacts are doing </li></ul></ul></ul><ul><ul><ul><li>where your contacts are </li></ul></ul></ul><ul><ul><li>communicate </li></ul></ul>

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Lifestrea.ms wants to become your ultimate Digital Nerve Center www.lifestrea.ms 3/13/2008 eComm2008

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www.lifestrea.ms 3/13/2008 eComm2008

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Thank you! [email_address] eComm2008

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An eComm 2008 presentation – http://eCommMedia.com for more