Gabriel Sidhom's presentation at eComm 2008

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Gabriel Sidhom's presentation at eComm 2008

  1. 1. Extending Internet Experience to Mobile Gabriel Sidhom, CTO Orange Labs San Francisco
  2. 2. Fixed PC – Some Have It Nice: Fat & Round <ul><li>End users spoilt by PC experience </li></ul><ul><ul><li>Multiple windows and Multitasking </li></ul></ul><ul><ul><li>Bandwidth – availability and cost are not a factor </li></ul></ul><ul><ul><li>Performance (memory, display and CPU) </li></ul></ul><ul><li>Interactivity </li></ul><ul><ul><li>Rich Interface Experience - AJAX, Flash </li></ul></ul><ul><li>Web-centric delivery approach </li></ul><ul><ul><li>Browsers and plug-in's </li></ul></ul><ul><li>Ad based model – The culture of free </li></ul><ul><ul><li>High level of data-analytics and low expectations of privacy </li></ul></ul><ul><ul><li>No device rendering to worry about or placement on the deck. </li></ul></ul><ul><ul><ul><li>PC allows adaptable &quot;decks&quot; including using WWW as the deck. </li></ul></ul></ul>
  3. 3. Mobile Internet - Lean & Mean but Becoming In-Between <ul><li>Deliver a bigger pipe </li></ul><ul><ul><li>High Speed Download/Upload Packet Access[+], 4G (LTE, 802.22) </li></ul></ul><ul><li>Mobile web application development </li></ul><ul><ul><li>Webkit based browsers – Safari, Symbian (S60), Ajax and Javascript </li></ul></ul><ul><li>Open source on mobile enabling environment </li></ul><ul><ul><li>Open devices, OS and applications </li></ul></ul><ul><ul><li>APIs and tools to build and enable applications </li></ul></ul><ul><li>Differential QOS expectations because of limited resources </li></ul><ul><ul><li>Users should be able to choose what are mission critical apps </li></ul></ul><ul><li>Device management </li></ul><ul><ul><ul><li>Supportability, Device capability </li></ul></ul></ul>
  4. 4. From In-Between to Equivalence? <ul><li>Not until: </li></ul><ul><ul><li>Handsets adapt to the content or the content extensively adapts to the handset. </li></ul></ul><ul><ul><li>Micro-, macro- and home-networks cooperate or some new innovation in spectral efficiency takes us beyond Cooper's Law </li></ul></ul><ul><ul><li>Users accept Ultra Mobile PC as their handset. </li></ul></ul><ul><ul><li>The mobile ecosystem integrates new technology than the current 18 months cycle. </li></ul></ul>
  5. 5. An eComm 2008 presentation – http://eCommMedia.com for more

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