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What's the most effective online tactic for generating conversions? According to a 2009 Forbes study, senior-level marketers believe it's SEO -- and the majority of them plan to increase SEO spending in 2010.
4 out of the 5 top search engine ranking factors are linkbuilding related (Source: SEOmoz). If you've got big SEO plans for 2010, you should have linkbuilding on your list of action items. But could you go about it the wrong way? Could your linkbuilding efforts actually hurt your site? Linkbuilding seems to be the most confusing piece of SEO right now.
If increased SEO and linkbuilding efforts are in your plan for 2010, this session will help you discover:
* How search engines judge the links pointing to your site -- all links are not the same!
* What makes a good link profile
* How to evaluate your website's current link profile
* How to reverse engineer your competitors' linkbuilding efforts
* How to build quality links to your site that will increase rankings and traffic
* What tactics fit your company and your website
* What are the must-have tools
* And especially: what tactics to avoid!