successful linkbuilding secrets to making your efforts count Nick Urbani & Johnny Chan
why what how
 
Source:
what makes a good link profile
a b
a b 70 referrals 30 referrals
a b 70 referrals 30 referrals
# of links
a b 70 referrals 30 referrals
a b 70 referrals 30 referrals
a b 70 referrals 30 referrals
0 10
authority counts
a b 10 referrals 10 referrals
a b 10 referrals 10 referrals
a b 10 referrals 10 referrals
domain diversity
a b “ Great Coffee” “ Great Espresso”
where’s the best espresso?
a b “ Great Coffee” “ Great Espresso”
great espresso
 
anchor text matters
# of links authority domain diversity anchor text
how
 
 
 
 
1. Embedded Content Your Site Other Site Your Content Link to Your Site
 
 
 
1. Embedded Content <ul><li>Scalable </li></ul><ul><li>Control Anchor Text </li></ul><ul><li>Control Target Page </li></ul...
2. Linkbait Your Site
2. Linkbait Your Site Other Sites
 
 
 
2. Linkbait TIP:  Its all in the title.
7 Sure-Fire __________ That________.
Give Me__________ and I’ll Give You________.
If You’re Not __________ Then You’ll Hate Yourself Later.
The Lazy ________’s Way To ________.
Do You Recognize The ____ Early Warning Signs of _____________.
2. Linkbait <ul><li>Scalable </li></ul><ul><li>Quality Links </li></ul><ul><li>Diverse Domain Sets </li></ul><ul><li>Low S...
3. Link Reclamation
 
 
 
3. Link Reclamation <ul><li>Quality Links </li></ul><ul><li>Not Scalable </li></ul>
why what how
questions? Nick Urbani fast:  (F) 619.374.1998 faster:   [email_address] fastest:  (P) 619.664.4691 x9020 slow:  7125 El C...
# of links
authority PR: 8 5 6 1 4 1 2 2 2
1000 links 1000 links
domain diversity 1000 links 1000 links
anchor text www.url.com keyword
 
1. Embedded Content TIP:  Your target audience for marketing embedded content is not your traditional target market. Inste...
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Linkbuilding Webinar Presentation

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What's the most effective online tactic for generating conversions? According to a 2009 Forbes study, senior-level marketers believe it's SEO -- and the majority of them plan to increase SEO spending in 2010.

4 out of the 5 top search engine ranking factors are linkbuilding related (Source: SEOmoz). If you've got big SEO plans for 2010, you should have linkbuilding on your list of action items. But could you go about it the wrong way? Could your linkbuilding efforts actually hurt your site? Linkbuilding seems to be the most confusing piece of SEO right now.

If increased SEO and linkbuilding efforts are in your plan for 2010, this session will help you discover:

* How search engines judge the links pointing to your site -- all links are not the same!
* What makes a good link profile
* How to evaluate your website's current link profile
* How to reverse engineer your competitors' linkbuilding efforts
* How to build quality links to your site that will increase rankings and traffic
* What tactics fit your company and your website
* What are the must-have tools
* And especially: what tactics to avoid!

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Linkbuilding Webinar Presentation

  1. 2. successful linkbuilding secrets to making your efforts count Nick Urbani & Johnny Chan
  2. 3. why what how
  3. 5. Source:
  4. 6. what makes a good link profile
  5. 7. a b
  6. 8. a b 70 referrals 30 referrals
  7. 9. a b 70 referrals 30 referrals
  8. 10. # of links
  9. 11. a b 70 referrals 30 referrals
  10. 12. a b 70 referrals 30 referrals
  11. 13. a b 70 referrals 30 referrals
  12. 14. 0 10
  13. 15. authority counts
  14. 16. a b 10 referrals 10 referrals
  15. 17. a b 10 referrals 10 referrals
  16. 18. a b 10 referrals 10 referrals
  17. 19. domain diversity
  18. 20. a b “ Great Coffee” “ Great Espresso”
  19. 21. where’s the best espresso?
  20. 22. a b “ Great Coffee” “ Great Espresso”
  21. 23. great espresso
  22. 25. anchor text matters
  23. 26. # of links authority domain diversity anchor text
  24. 27. how
  25. 32. 1. Embedded Content Your Site Other Site Your Content Link to Your Site
  26. 36. 1. Embedded Content <ul><li>Scalable </li></ul><ul><li>Control Anchor Text </li></ul><ul><li>Control Target Page </li></ul><ul><li>Guaranteed Link </li></ul><ul><li>Difficult to Develop </li></ul>
  27. 37. 2. Linkbait Your Site
  28. 38. 2. Linkbait Your Site Other Sites
  29. 42. 2. Linkbait TIP: Its all in the title.
  30. 43. 7 Sure-Fire __________ That________.
  31. 44. Give Me__________ and I’ll Give You________.
  32. 45. If You’re Not __________ Then You’ll Hate Yourself Later.
  33. 46. The Lazy ________’s Way To ________.
  34. 47. Do You Recognize The ____ Early Warning Signs of _____________.
  35. 48. 2. Linkbait <ul><li>Scalable </li></ul><ul><li>Quality Links </li></ul><ul><li>Diverse Domain Sets </li></ul><ul><li>Low Success Rate </li></ul>
  36. 49. 3. Link Reclamation
  37. 53. 3. Link Reclamation <ul><li>Quality Links </li></ul><ul><li>Not Scalable </li></ul>
  38. 54. why what how
  39. 55. questions? Nick Urbani fast: (F) 619.374.1998 faster: [email_address] fastest: (P) 619.664.4691 x9020 slow: 7125 El Cajon Blvd, Suite 5 San Diego, CA 92115 now: eboostconsulting.com @eboostconsults
  40. 56. # of links
  41. 57. authority PR: 8 5 6 1 4 1 2 2 2
  42. 58. 1000 links 1000 links
  43. 59. domain diversity 1000 links 1000 links
  44. 60. anchor text www.url.com keyword
  45. 62. 1. Embedded Content TIP: Your target audience for marketing embedded content is not your traditional target market. Instead, target: <ul><li>Bloggers </li></ul><ul><li>Forum Posters </li></ul><ul><li>Social Media Participants </li></ul><ul><li>Journalists </li></ul><ul><li>Hobbyists </li></ul><ul><li>Content Creators </li></ul><ul><li>Anyone Who Has a Website or Profile </li></ul>

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