hello.
 
 
 
 
 
 
 
 
 
 
Corporation Customer Competitor
Corporation Customer Competitor
why aren’t we growing?
 
 
 
 
 
 
 
 
Paid Search Search Engine Optimization Social Media Media Buys (Banner Ads)
Paid Search (PPC) Paid Search (PPC)
Paid Search (PPC) Paid Search (PPC) Search Engine Optimization (SEO)
Paid Search Search Engine Optimization Social Media Media Buys (Banner Ads)
 
Paid Search Search Engine Optimization Social Media Media Buys (Banner Ads)
 
Email Marketing Conversion Design Content
 
 
 
Email Marketing Conversion Design Content
 
Email Marketing Social Media
 
Web Analytics A/B & MVT Testing Conversation Mining Business Visitor Analytics
 
 
 
Web Analytics A/B & MVT Testing Conversation Mining Business Visitor Analytics
 
 
Web Analytics A/B & MVT Testing Conversation Mining Business Visitor Analytics
Paid Search Search Engine Optimization Social Media Media Buys (Banner Ads)
Email Marketing Social Media
? what  is  social  media
“ ” Social media is like teen sex.  Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it...
 
? why  does  social  media matter
1. Social Media in Search is becoming more relevant.
 
Paid Search (PPC) Paid Search (PPC) Search Engine Optimization (SEO)
2. Social Data Enables Better Client Relationships.
3. The “My Customers Aren’t on Social Networks” Excuse is Quickly Fading.
3,000,000  tweets per day 20%  of tweets mention a company name 80%  of people use Twitter for business purposes
4. Without Adoption of Social Media You Will Lose the Talent War.
5. Social Media Engagement Correlates to Financial Performance.
 
 
 
 
B2G  Social Media Marketing in 15 min. … literally
 
 
CUSTOMERS
CUSTOMERS COMPETITION
CUSTOMERS COMPETITION COMPANY
What would I do given 15 minutes?
CUSTOMERS
Get your slice of the “P.I.E.”
Get your slice of the “P.I.E.” Make Connections
Get your slice of the “P.I.E.” Make Connections Engage
Get your slice of the “P.I.E.” Make Connections Engage Listen
Get your slice of the “P.I.E.” Make Connections Engage Listen Measure
Get your slice of the “P.I.E.”
P .I.E. PROCURERS
P. I .E. INFLUENCERS
P.I. E . END USERS
Make Connections:
Make Connections:  People Search
Make Connections:  People Search
Make Connections:  People Search
Make Connections:  Group Directory
Make Connections:  Group Directory
Make Connections:  Group Directory
Make Connections:  Group Directory
Make Connections:  Group Directory
Make Connections:  Group Directory
Make Connections:  Group Directory
Make Connections:  Group Directory
Make Connections:  Group Directory
Make Connections:  Group Directory
Make Connections:  Group Directory
Make Connections:  Monitor
Make Connections:  Monitor
Make Connections:  Group Directory
Make Connections:  Group Directory
Make Connections:  Company Search
Make Connections:  Company Search
Make Connections:  Company Search
Make Connections:  Company Search
Engage:
Engage:  Answers
Engage:  Answers
Engage:  Answers
Engage:  Answers
P. I .E. INFLUENCERS
Engage:  Job Search
Engage:  Job Search
P.I. E . END USERS
Listen:
Listen:  Company
Listen:  Competitors
Listen:  Public Sector News
Listen:  Public Sector News
Listen:  Public Sector News
Listen:  Public Sector News
Listen:  Public Sector News
Measure: KCI (Key Conversation Indicators)
Get your slice of the “P.I.E.”
Get your slice of the “P.I.E.” Make Connections Engage Listen Measure
thank you. www.eboostconsulting.com Follow us on Twitter @eboostconsults [email_address] nick@eboostconsulting.com
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Essentials of Successful B2B B2G Online Marketing

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Essentials of successful B2B and B2G Online Marketing. Nick Urbani and Johnny Chan cover social media for B2B firms and how to use social media for relationship building to create sales opportunities with government clients.

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  • It’s also a fancy way to describe zillions of conversations people are having online 24/7
  • Could give macro stats on why social media is important, but I want to focus in on 5 reasons why its important for B2B and B2G
  • The user generated content created on social media platforms means that the Internet is becoming flooded with data everyday. With this continued influx of data comes the need for businesses to sort and find the most relevant information to them. Think about how often your employees use search engines for researching every day. Think about the most recent searches you have done. You probably remember seeing results for  a YouTube video, message board thread, or a blog. This is not a trend that will go away. Search will get much more social. If your business continues to print sales collateral and brochures and your only data online is a five page company Web site then you will we be lost in the mountain of search data and become irrelevant.
  • The long standing belief by those in the B2B world is that relationships are paramount to the success of the organization. Social media is all about developing relationships and sharing information. Part of having and building good relationships is understanding what is going on in your customers’ industry, with its suppliers and even locally within its community. 
  • Even though there are business conversation happening on twitter, like we just mentioned, and facebook. For B2B, your customers may not be on these most popular networks. So when Johnny takes over he’s going to take you through step-by-step on how to find them on other social networks.
  • Even though there are business conversation happening on twitter, like we just mentioned, and facebook. For B2B, your customers may not be on these most popular networks. So when Johnny takes over he’s going to take you through step-by-step on how to find them on other social networks.
  • Most of the business owners I have worked with declare that great talent is the key to their success. I am here to tell you that unless you start to evolve your views on social media the next generation of worker will not want to work for you. I realize that the economy is bad right now and it is currently easier to find good talent, however great talent is also a competitive market. These social tools are a part of how they research and facilitate relationships. The companies that adapt and grow with the changing online landscape will win the talent war.
  • Butterfl ies enjoyed signifi cantly stronger revenue returns than Selectives or Wallfl owers. Why is this so? Our hypothesis centers around touch points: More touch points can present a ripple effect, inducing viral marketing, boosting brand recognition and driving sales volume.
  • On the other hand, it is interesting to note that compared to Butterfl ies, Selectives delivered higher gross and net margins, suggesting that deep engagement in a few channels can be a rewarding and effective social media strategy. Focusing on depth over breadth present an opportunity to better understand the customer, react quickly to customer demand, and improve satisfaction – which in turn generates pricing power and drives business success. This insight relates back to our industry-specifi c fi ndings: the optimal level of presence and engagement depends on a variety of factors. It’s not about doing it all, but doing it right.
  • While these fi ndings do not necessarily imply a causal relationship, they still hold powerful implications. Social media engagement and fi nancial success work together to perpetuate a healthy business cycle: a customeroriented mindset stemming from deep social interaction allows a company to identify and meet customer needs in the marketplace, generating superior profi ts. The fi nancial success of the company, in turn, allows further investment in engagement to build even better customer knowledge, thereby creating even more profi ts — and the cycle continues.
  • Essentials of Successful B2B B2G Online Marketing

    1. 1. hello.
    2. 12. Corporation Customer Competitor
    3. 13. Corporation Customer Competitor
    4. 14. why aren’t we growing?
    5. 23. Paid Search Search Engine Optimization Social Media Media Buys (Banner Ads)
    6. 24. Paid Search (PPC) Paid Search (PPC)
    7. 25. Paid Search (PPC) Paid Search (PPC) Search Engine Optimization (SEO)
    8. 26. Paid Search Search Engine Optimization Social Media Media Buys (Banner Ads)
    9. 28. Paid Search Search Engine Optimization Social Media Media Buys (Banner Ads)
    10. 30. Email Marketing Conversion Design Content
    11. 34. Email Marketing Conversion Design Content
    12. 36. Email Marketing Social Media
    13. 38. Web Analytics A/B & MVT Testing Conversation Mining Business Visitor Analytics
    14. 42. Web Analytics A/B & MVT Testing Conversation Mining Business Visitor Analytics
    15. 45. Web Analytics A/B & MVT Testing Conversation Mining Business Visitor Analytics
    16. 46. Paid Search Search Engine Optimization Social Media Media Buys (Banner Ads)
    17. 47. Email Marketing Social Media
    18. 48. ? what is social media
    19. 49. “ ” Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better. -Avinash Kaushik, Analytics Evangelist, Google
    20. 51. ? why does social media matter
    21. 52. 1. Social Media in Search is becoming more relevant.
    22. 54. Paid Search (PPC) Paid Search (PPC) Search Engine Optimization (SEO)
    23. 55. 2. Social Data Enables Better Client Relationships.
    24. 56. 3. The “My Customers Aren’t on Social Networks” Excuse is Quickly Fading.
    25. 57. 3,000,000 tweets per day 20% of tweets mention a company name 80% of people use Twitter for business purposes
    26. 58. 4. Without Adoption of Social Media You Will Lose the Talent War.
    27. 59. 5. Social Media Engagement Correlates to Financial Performance.
    28. 64. B2G Social Media Marketing in 15 min. … literally
    29. 67. CUSTOMERS
    30. 68. CUSTOMERS COMPETITION
    31. 69. CUSTOMERS COMPETITION COMPANY
    32. 70. What would I do given 15 minutes?
    33. 71. CUSTOMERS
    34. 72. Get your slice of the “P.I.E.”
    35. 73. Get your slice of the “P.I.E.” Make Connections
    36. 74. Get your slice of the “P.I.E.” Make Connections Engage
    37. 75. Get your slice of the “P.I.E.” Make Connections Engage Listen
    38. 76. Get your slice of the “P.I.E.” Make Connections Engage Listen Measure
    39. 77. Get your slice of the “P.I.E.”
    40. 78. P .I.E. PROCURERS
    41. 79. P. I .E. INFLUENCERS
    42. 80. P.I. E . END USERS
    43. 81. Make Connections:
    44. 82. Make Connections: People Search
    45. 83. Make Connections: People Search
    46. 84. Make Connections: People Search
    47. 85. Make Connections: Group Directory
    48. 86. Make Connections: Group Directory
    49. 87. Make Connections: Group Directory
    50. 88. Make Connections: Group Directory
    51. 89. Make Connections: Group Directory
    52. 90. Make Connections: Group Directory
    53. 91. Make Connections: Group Directory
    54. 92. Make Connections: Group Directory
    55. 93. Make Connections: Group Directory
    56. 94. Make Connections: Group Directory
    57. 95. Make Connections: Group Directory
    58. 96. Make Connections: Monitor
    59. 97. Make Connections: Monitor
    60. 98. Make Connections: Group Directory
    61. 99. Make Connections: Group Directory
    62. 100. Make Connections: Company Search
    63. 101. Make Connections: Company Search
    64. 102. Make Connections: Company Search
    65. 103. Make Connections: Company Search
    66. 104. Engage:
    67. 105. Engage: Answers
    68. 106. Engage: Answers
    69. 107. Engage: Answers
    70. 108. Engage: Answers
    71. 109. P. I .E. INFLUENCERS
    72. 110. Engage: Job Search
    73. 111. Engage: Job Search
    74. 112. P.I. E . END USERS
    75. 113. Listen:
    76. 114. Listen: Company
    77. 115. Listen: Competitors
    78. 116. Listen: Public Sector News
    79. 117. Listen: Public Sector News
    80. 118. Listen: Public Sector News
    81. 119. Listen: Public Sector News
    82. 120. Listen: Public Sector News
    83. 121. Measure: KCI (Key Conversation Indicators)
    84. 122. Get your slice of the “P.I.E.”
    85. 123. Get your slice of the “P.I.E.” Make Connections Engage Listen Measure
    86. 124. thank you. www.eboostconsulting.com Follow us on Twitter @eboostconsults [email_address] nick@eboostconsulting.com

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