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Creating a First Class International 
Customer Experience 
Tim Davies, eBay Manager Seller Education & Engagement 
August ...
SHOULD YOU SELL 
INTERNATIONALLY? 
© 2014 eBay Inc.
Why sell internationally on eBay? 
2% of Australian 
businesses export 
to just 3 countries* 
* eBay Inc, 2014 
78% of eBa...
International selling case studies 
Hear firsthand from some eBay sellers about how selling internationally 
has helped th...
How to know if you should sell internationally 
• Can you have your products delivered to overseas customers at 
competiti...
CBT MODELS FOR 
EBAY SELLERS 
© 2014 eBay Inc.
Passive international selling 
© 2014 eBay Inc. eBay Seller Recharge – August 2014 
7 
How? 
• Overseas buyers visit eBay....
International selling via intermingling 
© 2014 eBay Inc. eBay Seller Recharge – August 2014 
8 
How? 
• Australian Top-Ra...
Active international selling 
© 2014 eBay Inc. eBay Seller Recharge – August 2014 
9 
How? 
• List directly on eBay sites ...
OVERCOMING CBT 
CHALLENGES 
© 2014 eBay Inc.
Things to think about when exporting 
• If you’re actively selling on another country eBay site, check to see whether 
you...
International selling challenges 
• Awareness of and compliance with country product 
regulations and standards 
• Being p...
FURTHER HELP
sellercentre.ebay.com.au 
Selling internationally 
© 2014 eBay Inc. eBay Seller Recharge – August 2014 14
Other resources 
Training Social Reading 
ebay_academy 
Visit: 
sellercentre.ebay.com.au/training 
© 2014 eBay Inc. eBay S...
© 2014 eBay Inc. eBay Seller Recharge – August 2014
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How to sell internationally on eBay - Seller Recharge - August 2014

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One of the benefits of selling professionally on eBay is the ability to reach a massive market through international trade. Find out how to tap into eBay's global buyer pool, and work our whether it's right for you or not. 3 different ways to sell to international customers are explained.

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How to sell internationally on eBay - Seller Recharge - August 2014

  1. 1. Creating a First Class International Customer Experience Tim Davies, eBay Manager Seller Education & Engagement August 2014 © 2014 eBay Inc. SELLER RECHARGE
  2. 2. SHOULD YOU SELL INTERNATIONALLY? © 2014 eBay Inc.
  3. 3. Why sell internationally on eBay? 2% of Australian businesses export to just 3 countries* * eBay Inc, 2014 78% of eBay businesses export to 28 countries* © 2014 eBay Inc. eBay Seller Recharge – August 2014 3
  4. 4. International selling case studies Hear firsthand from some eBay sellers about how selling internationally has helped their business: https://www.youtube.com/watch?v=uCd9mpsyfJQ © 2014 eBay Inc. eBay Seller Recharge – August 2014 4
  5. 5. How to know if you should sell internationally • Can you have your products delivered to overseas customers at competitive prices? • Can you translate your listings and deal with customers in different languages, or will you only sell to countries where English is spoken? • Can you efficiently manage returns for faulty goods from overseas customers? • Is your product able to legally be sold into other countries? • Does your product comply with the laws and standards of the countries into which you plan to sell? © 2014 eBay Inc. eBay Seller Recharge – August 2014 5
  6. 6. CBT MODELS FOR EBAY SELLERS © 2014 eBay Inc.
  7. 7. Passive international selling © 2014 eBay Inc. eBay Seller Recharge – August 2014 7 How? • Overseas buyers visit eBay.com.au and purchase your products to be exported to them. What do you need to do? • Add international postage options to your AU listings. • Unless you’re offering Free Delivery to overseas customers, set up flat rates to your largest countries (US, UK etc). • Exclude any countries you do not wish to send orders to.
  8. 8. International selling via intermingling © 2014 eBay Inc. eBay Seller Recharge – August 2014 8 How? • Australian Top-Rated Sellers’ listings can appear in the search results of selected overseas eBay sites (mainly US and UK). What do you need to do? • Opt-in to international selling • Qualify as a Top-Rated Seller in Australia • Add international postage to your listings on eBay.com.au • Exclude any countries you do not wish to send orders to.
  9. 9. Active international selling © 2014 eBay Inc. eBay Seller Recharge – August 2014 9 How? • List directly on eBay sites of countries you want to sell to What do you need to do? • On each eBay site you wish to sell: - Create a separate eBay seller account - Subscribe to a store - List directly on that site - Offer postage services to that country - Research the eBay policies and rates that apply to each site as they may not be the same as Australia. You will be charged the selling fees for the sites you list on regardless of where the buyer is located.
  10. 10. OVERCOMING CBT CHALLENGES © 2014 eBay Inc.
  11. 11. Things to think about when exporting • If you’re actively selling on another country eBay site, check to see whether you need to charge GST or not. It could give you a handy 10% price advantage. • Consider whether drop-shipping from your products’ country of origin might eliminate importation costs and improve profit margin. • The longer a parcel is in transit, the greater the risk of damage. Ensure you package overseas orders well. Use sturdy boxes. Use foam pellets and/or bubble wrap to keep items from moving around or touching each other. • Where possible, use delivery services which provide continuous tracking from door-to-door. • Take out transit insurance on any consignments you cannot afford to lose or replace. Put yourself in the buyer’s shoes and have plans in place to deal with lost or damaged orders. • Make sure you have a reassuring and robust returns policy in place which is appropriate for overseas customers. © 2014 eBay Inc. eBay Seller Recharge – August 2014 11
  12. 12. International selling challenges • Awareness of and compliance with country product regulations and standards • Being price competitive with local sellers • Communication - language barriers and time zones • Customer perception of quality and service levels • Speed of delivery • Cost of delivery • Tracked delivery • Effective returns process © 2014 eBay Inc. eBay Seller Recharge – August 2014 12
  13. 13. FURTHER HELP
  14. 14. sellercentre.ebay.com.au Selling internationally © 2014 eBay Inc. eBay Seller Recharge – August 2014 14
  15. 15. Other resources Training Social Reading ebay_academy Visit: sellercentre.ebay.com.au/training © 2014 eBay Inc. eBay Seller Recharge – August 2014 15
  16. 16. © 2014 eBay Inc. eBay Seller Recharge – August 2014

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