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SELLER
RECHARGE

eBAY PREMIUM SERVICE
Tim Davies, Manager Seller Education & Engagement
October 2013
EBAY PREMIUM SERVICE
Be recognised for first class service and value
WHAT EXPECTATIONS SHOULD YOUR BUYERS HAVE?
Best practice:
• Quick response to questions
• Courtesy & professionalism
• Acc...
eBAY PREMIUM SERVICE

How eBay Premium Service listings are identified in eBay Search Results…

eBAY PREMIUM SERVICE

4
eBAY PREMIUM SERVICE
How you know if a listing meets the criteria for eBay Premium Service…

eBAY PREMIUM SERVICE

5
eBAY PREMIUM SERVICE

1

Seller requirement:
• Must be a TOP RATED SELLER

2

Listing requirement:
• Must offer FREE posta...
eBAY PREMIUM SERVICE
Listings which meet eBay Premium Service criteria are preferred by eBay buyers…

30+ Day
Returns
0-1 ...
eBAY PREMIUM SERVICE
Easily identify listings that don’t qualify
> My eBay > Summary

Click the link to view listings that...
eBAY PREMIUM SERVICE
Easily modify listings that don’t qualify

Select listings with a common criteria
that needs to be ch...
eBAY PREMIUM SERVICE

Select Free Postage for a Regular
Postage service

Select an Express Postage service also

Plus…
• S...
eBAY PREMIUM SERVICE
• The EPS badge is a signal to buyers that the listing comes with a
consistent set of service standar...
sellercentre.ebay.com.au

PRESENTATION TITLE GOES HERE

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eBay Premium Service

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What does the eBay Premium Service badge mean, and how can sellers get it on their listings?

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eBay Premium Service

  1. 1. SELLER RECHARGE eBAY PREMIUM SERVICE Tim Davies, Manager Seller Education & Engagement October 2013
  2. 2. EBAY PREMIUM SERVICE Be recognised for first class service and value
  3. 3. WHAT EXPECTATIONS SHOULD YOUR BUYERS HAVE? Best practice: • Quick response to questions • Courtesy & professionalism • Accurate product description • Competitive postage • Free postage • Order dispatched quickly • 0-1 day handling • Order delivered in time • Express postage option • Products delivered in condition advertised • Product functions as meant to • Fair & competitive returns policy/process • 30 days money-back eBay Premium Service eBAY PREMIUM SERVICE 3
  4. 4. eBAY PREMIUM SERVICE How eBay Premium Service listings are identified in eBay Search Results… eBAY PREMIUM SERVICE 4
  5. 5. eBAY PREMIUM SERVICE How you know if a listing meets the criteria for eBay Premium Service… eBAY PREMIUM SERVICE 5
  6. 6. eBAY PREMIUM SERVICE 1 Seller requirement: • Must be a TOP RATED SELLER 2 Listing requirement: • Must offer FREE postage • Must offer an EXPRESS postage option (need not be free) • Must be SENT QUICK - same day or 1 business day handling time • Must offer 30 DAY MONEY BACK RETURNS (for change of mind) eBAY PREMIUM SERVICE 6
  7. 7. eBAY PREMIUM SERVICE Listings which meet eBay Premium Service criteria are preferred by eBay buyers… 30+ Day Returns 0-1 Day Handling +46% +19% +60% No Free Shipping Free Shipping Average conversion Handling Time >=2 Days Handling Time <= 1 Day Average conversion Returns in Under 30 days Money Back Returns in 30+ Days Average conversion Conversion = Bought Items/View Items. Data Source: TRx (Bought items) and Listings (Viewed Items) from Feb, March, April 2012 for B2C New items eBAY PREMIUM SERVICE 7
  8. 8. eBAY PREMIUM SERVICE Easily identify listings that don’t qualify > My eBay > Summary Click the link to view listings that need changes to qualify… eBAY PREMIUM SERVICE 8
  9. 9. eBAY PREMIUM SERVICE Easily modify listings that don’t qualify Select listings with a common criteria that needs to be changed Select the area that needs to be changed. eBAY PREMIUM SERVICE 9
  10. 10. eBAY PREMIUM SERVICE Select Free Postage for a Regular Postage service Select an Express Postage service also Plus… • Select a Handling Time of 0-1 business day • Select 30 Day Returns with Money-Back eBAY PREMIUM SERVICE 10
  11. 11. eBAY PREMIUM SERVICE • The EPS badge is a signal to buyers that the listing comes with a consistent set of service standards from a Top Rated Seller • More information > sellercentre.ebay.com.au eBAY PREMIUM SERVICE 11
  12. 12. sellercentre.ebay.com.au PRESENTATION TITLE GOES HERE 12

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