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eBay for Amazon Sellers - ZELLIS 2017

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How much do third-party sellers sell on eBay and Amazon in USA? You might be shocked! What are the key differences between Amazon and eBay? Should you trade on one or the other, or perhaps both?

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eBay for Amazon Sellers - ZELLIS 2017

  1. 1. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers eBay for Amazon Sellers facebook.com/timdaviesebay @ebay_academy Tim Davies eBay Strategist, ZELLIS
  2. 2. © 2017 ZELLIS. All rights reserved. www.zellis.com.au Similarities & differences between Amazon & eBay
  3. 3. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers Marketplace similarities They both have… • Search • Browse • Sale events • Shopping Cart • Single checkout • On-platform communications • Buyer Money-Back Guarantee • Seller Protection • Dispute Resolution Process • Performance Standards • Commission charged on each sale • 3PL or Direct Fulfilment • Advertising available
  4. 4. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers Marketplace comparison • 250 million active buyers • 12 country sites • Global $155 billion GMV • $80 billion GMV • 183 million visitors monthly • 171 million active buyers • 39 country sites • Global $85 billion GMV • $35 billion GMV • 96 million visitors monthly eBay global active users (2017) source: www.statista.com/statistics/242235/number-of-ebays-total-active-users USA unique visitors (2017) source: www.statista.com/statistics/271450/monthly-unique-visitors-to-us-retail-websites Amazon GMV (2016) source: www.statista.com/statistics/266282/annual-net-revenue-of-amazoncom eBay GMV (Q2 2017) source: www.statista.com/statistics/242267/ebays-quarterly-gross-merchandise-volume-by-sales-format Global Global USA only USA only
  5. 5. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers Seller GMV in USA • USA seller sales 45% $36 billion • USA seller sales 100% $35 billion Amazon retail sales = $44 billion Only 45% of what’s sold on Amazon is from third- party sellers. The rest are sold by Amazon themselves.
  6. 6. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers Marketplace differences • Amazon competes directly with its sellers. 55% of all sales are Amazon’s own products. • Customised store header available to selected vendors at extra cost • Get paid only after product sent • eBay will never compete with its sellers • All eBay sellers can display a fully customised store and listings • Get paid immediately
  7. 7. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers Selling fee comparison 6 - 45% Most sellers 15% (excluding FBA) 3.5% - 10% Most sellers ~8%
  8. 8. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers eBay sellers can customize their listings and store to provide a more engaging and immersive customer experience and brand impact.
  9. 9. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers Let your business brand soar on eBay
  10. 10. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers Rub shoulders with big retailers & brands
  11. 11. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers The first rule of retail “Be where the customer is” Where are yours? © 2014 eBay Inc. $36 billion $35 billion
  12. 12. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers Title keywords Item specifics Mandatory identifiers eBay catalogue Categorization Promoted Listings Navigation Cross-promotion Competitive challenges on eBay Findability Cost price + margin Free shipping Loss leaders Automated repricing Clearance strategy GST + import duties Store level (FVF) Overheads Price Faults handling Change of mind Warranties Return address Refund policy Manufacturer policy Communication Replacement Returns Phone support Email response times Dedicated staff Follow up emails Language Business hours Support Brand power & marketing strategy
  13. 13. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers Playing to win on eBay Know yourself Know your customers Know your competitors • Strengths • Uniqueness • Capabilities • Limitations • Exploit your advantages • Focus on profit • Likes • Dislikes • Fears • Establish credibility • Build rapport • Respond quickly • Pricing • Marketing • Differentiate • Report eBay violations • Avoid comparing • Know when to compete
  14. 14. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers Use information to your advantage Seller Centre Traffic Reports
  15. 15. © 2017 ZELLIS. All rights reserved. www.zellis.com.au Where to get help
  16. 16. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers Where to get help pages.ebay.com/seller-center
  17. 17. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers Where to get help Help & Contact
  18. 18. © 2017 ZELLIS. All rights reserved. www.zellis.com.au eBay for Amazon Sellers Where to get help
  19. 19. © 2017 ZELLIS. All rights reserved. www.zellis.com.au Tim Davies tim@zellis.com.au www.zellis.com.au facebook.com/timdaviesebay @ebay_academy

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