If you're an eBay seller, or thinking about starting a business on eBay, make sure you get the fundamentals right from the start. There is a knife-edge difference between getting it right and getting it horribly wrong. Success in retail depends on many factors, and none more important that the customer experience you deliver. It starts before a sale is even made. Learn how to set winning customer expectations, and the importance of delivering a consistently positive experience for your customers, even when something goes wrong. Often it's what you do when something goes wrong that will determine whether your customer thinks well of you or not.
For more information about business selling on eBay, visit the Seller Centre: http://sellercentre.ebay.com.au
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