Companies get stuck on what they can do -
not what they should do.
For the automotive industry, this has meant
building products with 4 wheels and an engine
- not bringing people the beneﬁt of mobility.
It transcends today’s products - inspiring companies
to ﬁnd new ways to deliver on their vision - and
attracts top talent.
Companies become bureaucratic, not brave - draining
economies, rather than beneﬁtting communities.
Competition drives ‘creative destruction’ - constantly clearing
ground for the creation of new value.
Competition creates an urgency to disrupt your own business
before your rivals do.
Companies become victims of groupthink -
unable to see different perspective and valuable
It attracts the ‘crazies’ you need to generate
new ideas and ensures companies represent
all the people they could potentially serve.
@bchesky: “55% of our hosts are women. They have earned $10B to date.”