Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Social, Mobile Web

773 views

Published on

Presentation by Clara Shih, Aughor of "The Facebook Era" and CEO of Hearsay Labs at Enterprise 2.0 San Francisco 2009. Focused on business in an era of Twitter, Facebook and Unified Communications.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

The Social, Mobile Web

  1. 1. The Social, Mobile Web The Social, Mobile Web Business in an Era of Twitter, Facebook,  and Unified Communications Clara Shih Author, The Facebook Era CEO, Hearsay Labs CEO, Hearsay Labs
  2. 2. Practice what we preach @clarashih #e2conf‐16 © thefacebookera.com 2009 @clarashih
  3. 3. Welcome to the Facebook & iPhone Era Facebook. 300M users (+153%)        ( ) 8B mins/day Twitter. 58M users (+1170%) iPhone/iTouch. 57M users (+166%) iPh /iT h 57M ( 166%) Is email dead?? © thefacebookera.com 2009 @clarashih
  4. 4. Incredible growth of the social, mobile web iPhone and iTouch Subscribers Source: Apple Annual Report 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 0 Jun‐07 Dec‐07 Jun‐08 Dec‐08 Jun‐09 © thefacebookera.com 2009 @clarashih
  5. 5. Winning mainstream audience appeal Source: Nielsen Online Global Index, Dec 2008 © thefacebookera.com 2009 @clarashih
  6. 6. CXOs are shifting dollars to social media CXOs are shifting dollars to social media CMO Council – March 2009 CIO Executive Board – October 2009 “ The top priorities on the CIO  agenda are respond to  economic recovery, enhance  customer experience, harness  unstructured information, and  craft a strategy for productivity  social media. ” © thefacebookera.com 2009 @clarashih
  7. 7. Today Identity Communication Application © thefacebookera.com 2009 @clarashih
  8. 8. Facebook is the template for online identity p y Socially acceptable to share Photos and interests Real‐time identity Demographic info Where we are Employer, school, city Employer, school, city What we’re doing right now g g © thefacebookera.com 2009 @clarashih
  9. 9. Facebook Connect extends trusted identity to  y any website or device © thefacebookera.com 2009 @clarashih
  10. 10. Perfect targeting © thefacebookera.com 2009 @clarashih
  11. 11. Facebook targeting © thefacebookera.com 2009 @clarashih
  12. 12. Perfect targeting + “Something you like is nearby and your friends are there already” © thefacebookera.com 2009 @clarashih
  13. 13. communication © thefacebookera.com 2009 @clarashih
  14. 14. RS PRODUCER everybody‐to‐ everybody. always on. y y y CONTENT P C many‐to‐many 1‐1 1‐many CONTENT CONSUMERS
  15. 15. Facebook and Twitter invented new modes  of communication of communication Lower cost Foster weak ties Bigger social networks gg © thefacebookera.com 2009 @clarashih
  16. 16. applications pp © thefacebookera.com 2009 @clarashih
  17. 17. Sales. Prospect, qualify, navigate, build trust © thefacebookera.com 2009 @clarashih
  18. 18. Customer Service. Crowdsource to customers © thefacebookera.com 2009 @clarashih
  19. 19. Marketing. Target, refer, opt‐in © thefacebookera.com 2009 @clarashih
  20. 20. Location‐based services Still early Privacy model, dynamic requirements, critical mass © thefacebookera.com 2009 @clarashih
  21. 21. Stay in touch y Clara Shih CEO, Hearsay Labs clara@hearsaylabs.com y http://facebook.com/thefacebookera RELEASED APRIL 2009 © thefacebookera.com 2009 @clarashih

×