The Customer-Driven Enterprise

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Presentation given by Rob Tarkoff, SVP of Adobe Systems, Inc. at Enterprise 2.0 San Francisco 2009

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The Customer-Driven Enterprise

  1. 1. The Customer-Driven Enterprise Rob Tarkoff R b T k ff | SVP, Adobe Systems, Inc. SVP Ad b S I 2009 Adobe Systems Incorporated. All Rights Reserved.
  2. 2. Enterprise software failing is 2009 Adobe Systems Incorporated. All Rights Reserved.
  3. 3. False Promises Failed Integrations Costly Deployments 2009 Adobe Systems Incorporated. All Rights Reserved.
  4. 4. New Class Of Problems in the Enterprise Measuring and customizing Dynamic context shifting Embracing users, real users 2009 Adobe Systems Incorporated. All Rights Reserved.
  5. 5. The Moment of Truth 2009 Adobe Systems Incorporated. All Rights Reserved.
  6. 6. Birth of a New Generation of Enterprise Applications Customer Interaction Solutions 2009 Adobe Systems Incorporated. All Rights Reserved.
  7. 7. The Future of Customer Interactions A Healthcare Vi i D H lth Vision Demonstration t ti 2009 Adobe Systems Incorporated. All Rights Reserved.
  8. 8. Key Enablers Client + Cloud Social Computing g Device + Desktop 2009 Adobe Systems Incorporated. All Rights Reserved.
  9. 9. Adobe’s Proven Success Rich Internet Ri h I t t Applications DDRESSABLE MARKETS Interactive Media/ Websites AD E Electronic Documents Publishing 2009 Adobe Systems Incorporated. All Rights Reserved.
  10. 10. The Next Wave Rich Internet Ri h I t t Applications Engaging Experiences E i Interactive Media/ Websites Electronic Documents Publishing 2009 Adobe Systems Incorporated. All Rights Reserved.
  11. 11. The Next Wave Rich Internet Ri h I t t Applications MULTISCREEN CONTENT AND APPLICATIONS Engaging Experiences E i Interactive Media/ Websites TOOLS & SERVERS & CLIENTS FRAMEWORK SERVICES Electronic Documents Publishing 2009 Adobe Systems Incorporated. All Rights Reserved.
  12. 12. Acrobat Connect Pro News Universal Voice InterCall Integration Secure Desktop Sharing Acrobat Connect Pro Webcast Multiple Deployment Options 2009 Adobe Systems Incorporated. All Rights Reserved.
  13. 13. LiveCycle ES2 News LiveCycle Mosaic ES2 LiveCycle Collaboration Service LiveCycle Launchpad ES2 LiveCycle Workspace ES2 Mobile Plug-in for Flash Builder 4 Production in the Cloud 2009 Adobe Systems Incorporated. All Rights Reserved.
  14. 14. ® 2009 Adobe Systems Incorporated. All Rights Reserved.

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