Developing a Cutting Edge SocialEnterprise Software Strategy thatLeverages Your SharePoint Investment !by Dion Hinchcliffe!
Moxie Webinar! Sources of Lessons Learned:
 The 2.0 Adoption Council!                                                    •...
Moxie Webinar! The drivers for next-generation business!•  Pervasive global connectivity	•  New friction-less interaction ...
Social As A Global Trend
The Map of Social Software Opportunity	Innovation	                                                      Creating new rapid...
The Elements of Social Business	        The strategic application of                                                      ...
What are the key elements     of a social software platform?	•    A holistic social view community that meets     business...
Driving the Agenda:	     Today’s Social Networking             Landscape	        Unified Comm 2.0	                         ...
The Evolution of the                       Enterprise Intranet	                  Theme	         • Peer information sharing...
Internal vs External Social Networking	    Becoming	      highly	     porous
Microsoft SharePoint:      The “Default” Social Software Platform	•  About 80% of large organizations   already have and a...
Significant Recent Social      Software Examples	•  TransUnion - 50x ROI in high  value scenarios	•  IBM - 29% reduction in...
Where Can Social Intranets              Best Be Applied?	                                      (social media 	            ...
The motive forces of21st century business	                                     ^!                                hat we   ...
Moxie Webinar!Why Are Good SocialSoftware PlatformsDifferent?!   •  Maturation of techniques       that leverage how peopl...
Moxie Webinar!The 2010 Social BusinessLandscape!
Moxie Webinar!                 10!       Strategies for Driving Business         Value with Social Software!
Moxie Webinar!1!               Define Your Problem First.
                 Select Your Technology Later.!
Moxie Webinar!2!                 Understand What Makes                 Social Software Work Best.                 Focus on...
Moxie Webinar!                 Good enterprise search is a central3!               pillar of a successful social intranet....
Moxie Webinar!4!                 Invest in a robust community                 management capability. Itʼs whatmakes       ...
Moxie Webinar!5!               Everyone needs a little collaborative                 literacy, make sure they get it.!
Moxie Webinar!                 Social intranets arenʼt like6!               classical enterprise software.!               ...
Moxie Webinar!7!                 Pick the right social platforms.!                 Social is not a single product.!       ...
Moxie Webinar!                          Social	                         Intranet	8!                 Donʼt make it optional...
Moxie Webinar!9!               “You Can Skip the Pilot”; or!                 “Your Pilot Is Your Rollout”!
Moxie Webinar!                 Social intranets are a platform,10!              not an app. !                 Leverage the...
Please Submit   Questions               Slides: dion.hinchcliffe@dachisgroup.com
Employee SpacesBrian K. MagierskiCo-founder, Chief Strategy Advisor              © 2010 Moxie Software Confidential
Connect People. Share Knowledge. Deliver Results.!  Leading  most complete Social  Enterprise Software vendor, over 600  c...
Spaces by Moxie Social Enterprise Software Employee	  Engagement	                           Customer	  Engagement	      C...
Moxie Architecture                               Social Engagement Layer                                      People / Gro...
New Generation Technology Built to Scale                             True	  SaaS	  Architecture	                          ...
SharePoint Integration Na@ve	  in	  EES™	                                       Employee	  Engagement	  Spaces™	          ...
DEMO© 2010 Moxie Software Confidential   7
Developing a Cutting Edge Social Enterprise Software Strategy that Leverages Your SharePoint Investment  Sponsored by Moxie
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Developing a Cutting Edge Social Enterprise Software Strategy that Leverages Your SharePoint Investment Sponsored by Moxie

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Developing a Cutting Edge Social Enterprise Software Strategy that Leverages Your SharePoint Investment Sponsored by Moxie

  1. 1. Developing a Cutting Edge SocialEnterprise Software Strategy thatLeverages Your SharePoint Investment !by Dion Hinchcliffe!
  2. 2. Moxie Webinar! Sources of Lessons Learned:
 The 2.0 Adoption Council! •  Over 200 large firms! •  Practitioners of Social Business and Enterprise 2.0! •  Only companies with over 5,000 employees! •  Our research and insight into these hundreds of firms drive best practices and lessons learned!® 2010 Dachis Group. Confidential and Proprietary!
  3. 3. Moxie Webinar! The drivers for next-generation business!•  Pervasive global connectivity •  New friction-less interaction platforms •  Focus on network effects •  Information superabundance •  Inherent transparency, openness, and broadcast •  The rise of social capital
  4. 4. Social As A Global Trend
  5. 5. The Map of Social Software Opportunity Innovation Creating new rapid Growth Leveraging Innovation growth online products •  Product Incubators powered by: •  Open Supply Chains •  Peer Production •  Product Development 2.0 •  Jakob’s Law •  Some Rights Reserved •  The Long Tail •  Blue Ocean Reinventing the •  Network Fostering Effects customer relationship Innovation to drive revenue: •  Internal Innovation Markets •  Customer Communities •  Open innovation • Customer Self-Service •  Database of Intentions •  Marketing 2.0 Change Management Driving costs down through •  Transformation Communities less expensive, better 2.0 •  2.0 Education solutions: •  Capability •  Lightweight IT/SOA Acquisition •  Enterprise mashups Improving productivity •  Expertise Location Business Remodeling and and access to value: •  Knowledge Retention Restructuring •  Enterprise 2.0 •  BPM 2.0 •  Open APIs •  Employee Communities •  Crowdsourcing •  Cloudsourcing •  Prediction Markets •  Pull Systems Transformation Cost Reduction
  6. 6. The Elements of Social Business The strategic application of High value, high scale, social computing to cost effective, and enterprise challenges: emergent business Social Business Design Dynamic Signal outcomes Hivemind Metafilter Ecosystem Social Busine enterp rise ec s osyste m s rnet t ane Inte extr customers + world t ane business partners intr workers The significant social computing trends of the last half decade Source: Dion Hinchcliffe, Dachis Group, 2010 http://dachisgroup.com
  7. 7. What are the key elements of a social software platform? •  A holistic social view community that meets business needs •  Software that puts people and their relationships at the core of their function •  User profiles that list all of the connections you have with others •  Activity streams that display an ongoing set of events and messages taking place in your social environment •  Essential: Social applications that makes most activity public by default
  8. 8. Driving the Agenda: Today’s Social Networking Landscape Unified Comm 2.0 Public Social Networks Interaction and Social Business Worker Us Online Community Trust, Engagement, Reputation Customer Microblogs Communities Community Mgmt Social Web Tech Standards E2.0 Workflow The Social Web 1-2 billion B2C E2.0 Compliance B2B people Trading World Wide Web Business Partners Customers + Public Key Point: New technology and approaches are evolving faster than platforms like SharePoint are
  9. 9. The Evolution of the Enterprise Intranet Theme • Peer information sharing 2.2 • Collective intelligence • Social business solutions 2.1 2010s 2.0 Most Theme organizations 1.5 • Content management are here today • Self-service • Productivity apps 1.4 1.3 2000s 1.2 Theme • Basic intranet presence 1.1 • Informational directories • Content push1.0 1990s From http://blogs.zdnet.com/Hinchcliffe
  10. 10. Internal vs External Social Networking Becoming highly porous
  11. 11. Microsoft SharePoint: The “Default” Social Software Platform •  About 80% of large organizations already have and are using SharePoint/MOSS!•  Capable document-management tool!•  Not always perceived as an adequate social software platform! •  Millions spent on customization is common!•  Frequent Criticism: Requires heavy customization, has poor social computing capabilities, and is difficult to use, too structured, and heavyweight!•  Often your first and/or biggest challenge!
  12. 12. Significant Recent Social Software Examples •  TransUnion - 50x ROI in high value scenarios •  IBM - 29% reduction in e-mail volume •  Siemens - Eliminating e-mail entirely •  GE - Entire company has transformed to enterprise social media + UC
  13. 13. Where Can Social Intranets Best Be Applied? (social media in the enterprise) Enterprise 2.0 Product Development 2.0 Open Business Models crowdsourcing online cloud computing community mashups open APIs SaaS social analytics,enterprise search
  14. 14. The motive forces of21st century business ^! hat we t •  Network effects kno w of so •  Peer production far! •  Self-service •  Open business models •  New community power structures
  15. 15. Moxie Webinar!Why Are Good SocialSoftware PlatformsDifferent?! •  Maturation of techniques that leverage how people work together best! •  Realization of the power of emergent solutions over pre-defined solutions! •  Nearly zero-barriers to use! •  Highest degree of visible shared value! •  As well as...!
  16. 16. Moxie Webinar!The 2010 Social BusinessLandscape!
  17. 17. Moxie Webinar! 10! Strategies for Driving Business Value with Social Software!
  18. 18. Moxie Webinar!1! Define Your Problem First.
 Select Your Technology Later.!
  19. 19. Moxie Webinar!2! Understand What Makes Social Software Work Best. Focus on Those Aspects.!
  20. 20. Moxie Webinar! Good enterprise search is a central3! pillar of a successful social intranet. Itʼs also the key to ROI.!
  21. 21. Moxie Webinar!4! Invest in a robust community management capability. Itʼs whatmakes social software deliver long-term.!
  22. 22. Moxie Webinar!5! Everyone needs a little collaborative literacy, make sure they get it.!
  23. 23. Moxie Webinar! Social intranets arenʼt like6! classical enterprise software.! Actively encourage emergent and unintended consequences.!
  24. 24. Moxie Webinar!7! Pick the right social platforms.! Social is not a single product.! Also, itʼs OK to get it wrong, once.!
  25. 25. Moxie Webinar! Social Intranet 8! Donʼt make it optional.! Donʼt make it a second class citizen.! Provide clear usage policies.!
  26. 26. Moxie Webinar!9! “You Can Skip the Pilot”; or! “Your Pilot Is Your Rollout”!
  27. 27. Moxie Webinar! Social intranets are a platform,10! not an app. ! Leverage the platform.!
  28. 28. Please Submit Questions Slides: dion.hinchcliffe@dachisgroup.com
  29. 29. Employee SpacesBrian K. MagierskiCo-founder, Chief Strategy Advisor © 2010 Moxie Software Confidential
  30. 30. Connect People. Share Knowledge. Deliver Results.!  Leading most complete Social Enterprise Software vendor, over 600 customers - $4.6B market by 2013!  Strategic partnership with IDEO to deliver unparalleled user experience!  Privately held venture-funded company, backed by Oak Investment Partners Foundation Capital 2
  31. 31. Spaces by Moxie Social Enterprise Software Employee  Engagement   Customer  Engagement     Collaboration   Innovation / Ideation Knowledgebase™       Web Self-Service Multi-channel Web Service   Expertise / Profile   Support Community   Social Media Monitoring   Social Media Response 3
  32. 32. Moxie Architecture Social Engagement Layer People / Groups / Projects Search / Filtering / Recommendation Spaces by Moxie™ Employee Customer Spaces™ Spaces™ Social  Media  Monitoring   Knowledgebase™ Social  Media  Response   Collabora5on   Web  Self-­‐Service   Innova5on    /  Idea5on   Mul5-­‐channel  Web  Service   Exper5se  /  Profiles   Support  Community   Moxie Integration Framework 4
  33. 33. New Generation Technology Built to Scale True  SaaS  Architecture   Database   Deployment  Speed   Days/weeks   Architecture   Liquid/Ruby  on  Rails   Consumer  Quality  User  Experience  for  the  Enterprise   5
  34. 34. SharePoint Integration Na@ve  in  EES™   Employee  Engagement  Spaces™   Exposed  from  SP  In  EES™     Calendar  (Sync  to  Exchange  or  SP)      Documents     Community      Consolidated  calendar     Blogs      Forms  *     Idea  Storm      Excel  services  *     Wikis     Tasks     Projects   Na@ve  in  SP     Feeds     Search  across  both  SP    EES      Documents      Workflow    approvals      Forms     SP  Features  Replaced  by  EES™     Mysite     Notepad     Blogs     Wikis   Ac5ve  Directory  -­‐  Single  Sign-­‐On   SharePoint  Groups  Synch   6
  35. 35. DEMO© 2010 Moxie Software Confidential 7

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