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How to segment your SugarCRM database for taregeted marketing

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How to segment your SugarCRM database for taregeted marketing

  1. 1. How to Effectively Segment Your Click to add subtitle SugarCRM Database Presenter Name March 6, 2013 Date of Presentatione2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
  2. 2. Today’s Agenda: Importance of segmenting your message to specific audiences How SugarCRM segments your database Live demo: building a report Who is e2b teknologies Summary - Questionse2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
  3. 3. Why Target Your Message?e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
  4. 4. Thought Experimente2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
  5. 5. e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
  6. 6. Why Target Your Message? Increase customer and prospect engagement with your business. Reduce the number of opt- outs by giving people what they want to hear.e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
  7. 7. How Does SugarCRM do this?e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
  8. 8. Using SugarCRM for MarCom Live Demoe2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
  9. 9. We also… We also develop business to business solutions for the cloud and resell ERP software. Some of our applications include: And More!e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com
  10. 10. Recap of Today’s Webinar • The ability to segment your CRM database is crucial for marketing campaigns and your communications. • SugarCRM is highly customizable and can provided reports on any criteria you desire. • These reports can be used to build target lists that will segment your contacts into groups for highly targeted messages. Questions? Josh Bailey jbailey@e2btek.com 440.352.4700 x249e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.e2btek.com

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