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Serkan Toto on pitching tech media for startups at Accelerate 2010

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You built a great product, probably your best ever. That's wonderful, but how will you let the world and your customers know? If online PR is a big part of your strategy, you need a plan to reach out to the influencers in the media world. Short of spending thousands or millions on a PR agency, hear from Dr. Serkan Toto, Tokyo-based writer for TechCrunch.com, who knows a thing or two on how his industry peers decide to make or break a new startup product.

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Serkan Toto on pitching tech media for startups at Accelerate 2010

  1. 1. Pitching The Press – The Way Of The Startup<br />by Dr. Serkan Toto<br />@serkantoto<br />
  2. 2. 12 Tips to get your startup on techCrunch and other media- From asia<br />
  3. 3. About me<br />I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com.<br />Find me on Twitter: @serkantoto<br />
  4. 4. Agenda<br />I: How to prepare the pitch<br />II: How to deliver the pitch<br />III: How to act after getting covered<br />
  5. 5. I: How to prepare the pitch<br />Tips #1-5<br />
  6. 6. Tip #1: Plan ahead.<br />
  7. 7. Tip #2: Avoid the low hanging fruit.<br />
  8. 8. Tip #3: Choose “targets” wisely.<br />
  9. 9. Tip #4: Practice un-PR.<br />
  10. 10. Tip #5: Have a story.<br />
  11. 11. II: How to deliver the pitch<br />Tips #6-10<br />
  12. 12. Tip #6: Structure your story.<br />
  13. 13. Tip #7: Use Email.<br />
  14. 14. Tip 8: Be concise.<br />
  15. 15. Tip #9: Provide extras.<br />
  16. 16. Tip #10: Be responsive and polite.<br />
  17. 17. Extra tip: Make the audience happy!<br />
  18. 18. III: How to act after getting covered<br />Tips #11-12<br />
  19. 19. Tip #11: Shoot over a final email.<br />
  20. 20. Tip #12: Don’t underestimate the importance of media.<br />
  21. 21. Lesson is over, thank you!<br />
  22. 22. Contact me<br />I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com.<br />Twitter: http://twitter.com/serkantotoLinkedIn: http://linkedin.com/in/serkantotoFacebook: http://www.facebook.com/stoto<br />Email: totoserkan AT gmail.com<br />
  23. 23. Picture credits<br />Tip 1: http://www.flickr.com/photos/developmentworks_photos/4149486113/sizes/o/<br />Tip 2: http://www.flickr.com/photos/11263821@N05/2224626086/sizes/z/<br />Tip 4: http://www.flickr.com/photos/doktorspinn/3092271251/sizes/z/<br />Tip 6: http://www.flickr.com/photos/colodio/4304668135/sizes/z/<br />Tip 9: http://www.flickr.com/photos/42429527@N03/4285080931/sizes/z/<br />Extra tip: http://www.flickr.com/photos/design-dog/1322023178/sizes/z/<br />Tip 10: http://www.flickr.com/photos/thaths/2548819435/sizes/z/<br />Tip 11: http://www.flickr.com/photos/vernhart/1574355240/sizes/z/<br />

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