How to Start a Marketplace!
Eren Bali, Chairman & Co-founder of Udemy!
!
Marketplace for Online Courses
ents
Million
shed Courses
Thousand
ses Completed
2 Million Hours
ed
8 Million
Why!
Desire To Learn + Internet = Hope!
The Big Vision!
Let Anyone Learn !
Anything Online!
Let Anyone Learn Anything Online!
100’s of Millions of
People Around The
World
100’s of thousands of
different subjects,
d...
Marketplac
Technology!
Community!
Brand!
Operations!
… and also!
Strong Network Effect!
High Competitive Barrier!
Scalable Business Model!
Blah blah!
Designing a Marketplace!
he Service Chain!
Connect Supply & Demand: Marketplace + Supply!
Discovery: Decentralized vs Curated vs Centralized!
Prici...
Centralization vs Decentralization!
tralized Ce
The Spawn of Craigslist!
Getting Initial Traction!
?
?
(a.k.a. solving the chicken-egg problem)!
Liquidity isn’t the most
important thing.
It’s the only thing.
Simon Rothman, Greylock Ventures
Do Things That Don’t Scale!
Paul Graham, YCombinator
ake The Chicken!
rovide value via
uration and user
xperience
e Your Own Supply!
(First 3 paid courses on Udemy. They were created by us)
ocus on a Segment à Expand!
bay: Collectibles
acebook: Harvard
elp: Restaurants in San Francisco
ber: Luxury & San Franci...
ave Your Supply Bring Demand!
reate Success Stories!
More Early Growth Ideas!
Provide a Utility Function!
–  OpenTable!
Leverage 3rd Party Channels for Distribution!
–  Udemy ...
Once You Have Critical Mass!




enjoy it ;)





!
dditional Reading!
http://techcrunch.com/2012/08/19/how-to-structure-a-marketplace/!
http://firstround.com/article/How-Mode...
Thanks!
@erenbali!
Building a Marketplace Business
Building a Marketplace Business
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Building a Marketplace Business

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Co-Founder & Chairman of Udemy shares his insight on how to build a marketplace business.

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Published in: Technology, Travel, Business

Building a Marketplace Business

  1. 1. How to Start a Marketplace! Eren Bali, Chairman & Co-founder of Udemy!
  2. 2. ! Marketplace for Online Courses
  3. 3. ents Million shed Courses Thousand ses Completed 2 Million Hours ed 8 Million
  4. 4. Why!
  5. 5. Desire To Learn + Internet = Hope!
  6. 6. The Big Vision! Let Anyone Learn ! Anything Online!
  7. 7. Let Anyone Learn Anything Online! 100’s of Millions of People Around The World 100’s of thousands of different subjects, different languages
  8. 8. Marketplac Technology! Community! Brand! Operations!
  9. 9. … and also! Strong Network Effect! High Competitive Barrier! Scalable Business Model! Blah blah!
  10. 10. Designing a Marketplace!
  11. 11. he Service Chain! Connect Supply & Demand: Marketplace + Supply! Discovery: Decentralized vs Curated vs Centralized! Pricing: Decentralized vs Centralized! Payment: Decentralized vs Centralized! Service / Product: Supply! Customer Experience: Decentralized vs Centralized! Support: Decentralized vs Centralized!
  12. 12. Centralization vs Decentralization! tralized Ce
  13. 13. The Spawn of Craigslist!
  14. 14. Getting Initial Traction! ? ? (a.k.a. solving the chicken-egg problem)!
  15. 15. Liquidity isn’t the most important thing. It’s the only thing. Simon Rothman, Greylock Ventures
  16. 16. Do Things That Don’t Scale! Paul Graham, YCombinator
  17. 17. ake The Chicken! rovide value via uration and user xperience
  18. 18. e Your Own Supply! (First 3 paid courses on Udemy. They were created by us)
  19. 19. ocus on a Segment à Expand! bay: Collectibles acebook: Harvard elp: Restaurants in San Francisco ber: Luxury & San Francisco
  20. 20. ave Your Supply Bring Demand!
  21. 21. reate Success Stories!
  22. 22. More Early Growth Ideas! Provide a Utility Function! –  OpenTable! Leverage 3rd Party Channels for Distribution! –  Udemy à Daily Deal Sites and Newsletters! –  AirBnb à Craigslist! Provide a Magical Experience to Early Users
 (Tip: Doesn’t Need to Scale)!
  23. 23. Once You Have Critical Mass!
  24. 24. 
 
 enjoy it ;)
 
 
 !
  25. 25. dditional Reading! http://techcrunch.com/2012/08/19/how-to-structure-a-marketplace/! http://firstround.com/article/How-Modern-Marketplaces-Like-Uber-Airbnb- Build-Trust-to-Hit-Liquidity! http://abovethecrowd.com/2012/11/13/all-markets-are-not-created-equal-10 factors-to-consider-when-evaluating-digital-marketplaces/! http://cdixon.org/2012/11/23/some-problems-are-so-hard-they-need-to-be- solved-piece-by-piece/! http://thegongshow.tumblr.com/post/345941486/the-spawn-of-craigslist-like most-vcs-that-focus! http://www.forbes.com/sites/groupthink/2013/04/02/how-to-grow-a- marketplace/! http://growthhackers.com/companies/belly/!
  26. 26. Thanks! @erenbali!

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