Tuesday, 30 April, 13
The top recipe site in TaiwanTuesday, 30 April, 13
OverviewTuesday, 30 April, 13
2011. 11. 8(17 months)Tuesday, 30 April, 13
180,000registered userTuesday, 30 April, 13
18,000 recipesTuesday, 30 April, 13
430,000 FansTuesday, 30 April, 13
PostTuesday, 30 April, 13
iOSReleased Date: 2012/9 Downloads: 430,000Tuesday, 30 April, 13
AndroidReleased Date: 2013/3/1 Downloads: 230,000Tuesday, 30 April, 13
Samsung	 App	 StoreTuesday, 30 April, 13
Window PhoneReleased Date: 2013/3/25Tuesday, 30 April, 13
iPad App incomingTuesday, 30 April, 13
UUNov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb MarTuesday, 30 April, 13
Recipes2011/11 2012/01 2012/03 2012/05 2012/07 2012/09 2012/11 2013/01 2013/03Tuesday, 30 April, 13
Demographic•80% female•Age : 25~ 44Tuesday, 30 April, 13
PosterI make the dish ,tooCollect recipes, follow posterBrowseringTuesday, 30 April, 13
• 1% of user base contributing isconsistent with UGC site.• Increase the quality of contributionthan focusing on increasin...
Traffic50 %Tuesday, 30 April, 13
Why Fcebook ?1.2 M /1.6 MTuesday, 30 April, 13
1. Branding beforeyour launchTuesday, 30 April, 13
2. Post everydayTuesday, 30 April, 13
3. Place adsTuesday, 30 April, 13
4. It also helps AppdownloadsTuesday, 30 April, 13
RISK : FB changes therules all the timeTuesday, 30 April, 13
愛料理分享食譜與幸福時刻, fox@icook.twTuesday, 30 April, 13
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Social Marketing In Taiwan, The iCook Way

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"Social Marketing In Taiwan, The iCook Way"

by Fox Hsiao, Co-Founder, Polydice

Presented at Taiwan Satellite 2013

More information: e27.co/echelon

Published in: News & Politics, Travel
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Social Marketing In Taiwan, The iCook Way

  1. 1. Tuesday, 30 April, 13
  2. 2. The top recipe site in TaiwanTuesday, 30 April, 13
  3. 3. OverviewTuesday, 30 April, 13
  4. 4. 2011. 11. 8(17 months)Tuesday, 30 April, 13
  5. 5. 180,000registered userTuesday, 30 April, 13
  6. 6. 18,000 recipesTuesday, 30 April, 13
  7. 7. 430,000 FansTuesday, 30 April, 13
  8. 8. PostTuesday, 30 April, 13
  9. 9. iOSReleased Date: 2012/9 Downloads: 430,000Tuesday, 30 April, 13
  10. 10. AndroidReleased Date: 2013/3/1 Downloads: 230,000Tuesday, 30 April, 13
  11. 11. Samsung App StoreTuesday, 30 April, 13
  12. 12. Window PhoneReleased Date: 2013/3/25Tuesday, 30 April, 13
  13. 13. iPad App incomingTuesday, 30 April, 13
  14. 14. UUNov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb MarTuesday, 30 April, 13
  15. 15. Recipes2011/11 2012/01 2012/03 2012/05 2012/07 2012/09 2012/11 2013/01 2013/03Tuesday, 30 April, 13
  16. 16. Demographic•80% female•Age : 25~ 44Tuesday, 30 April, 13
  17. 17. PosterI make the dish ,tooCollect recipes, follow posterBrowseringTuesday, 30 April, 13
  18. 18. • 1% of user base contributing isconsistent with UGC site.• Increase the quality of contributionthan focusing on increasing the # ofcontributors.• Get the right 1% to contribute.Tuesday, 30 April, 13
  19. 19. Traffic50 %Tuesday, 30 April, 13
  20. 20. Why Fcebook ?1.2 M /1.6 MTuesday, 30 April, 13
  21. 21. 1. Branding beforeyour launchTuesday, 30 April, 13
  22. 22. 2. Post everydayTuesday, 30 April, 13
  23. 23. 3. Place adsTuesday, 30 April, 13
  24. 24. 4. It also helps AppdownloadsTuesday, 30 April, 13
  25. 25. RISK : FB changes therules all the timeTuesday, 30 April, 13
  26. 26. 愛料理分享食譜與幸福時刻, fox@icook.twTuesday, 30 April, 13

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