Echelon 2013: Platform Thinking - Business Model Design by Sangeet Paul Choudary

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Internet businesses are fundamentally different from offline businesses, and have led to the creation of entirely new business models that never existed in the past. What makes internet businesses so different and how can one leverage this while building an internet business?

Building an internet business is not just about building technology; it’s about building technology that enables users to interact and create value for each other. How do you build technology that powers your business model? How do you create incentives for users to participate? How do you leverage data to solve users’ pain points?

This talk explores the design of internet business models. It boils them down to four fundamental questions that every internet business needs to ask itself. It also presents a methodical framework to move from an idea to a business, while focusing on what’s most important for your startup.

Sangeet Paul Choudary – Founder, Platform Thinking

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Echelon 2013: Platform Thinking - Business Model Design by Sangeet Paul Choudary

  1. 1. PLATFORMTHINKINGBusiness Model Designhttp://platformed.info@sanguit
  2. 2. He handlesProductHe handlesBusiness ModelX @sanguithttp://platformed.info
  3. 3. Create valueConvert some of it to$$$&@sanguithttp://platformed.info
  4. 4. 2types of business models@sanguithttp://platformed.info
  5. 5. PIPESImage: Creative Commons/Flickr
  6. 6. PRODUCER CONSUMERValue created upstream,delivered downstreamSOURCESTUFFCREATESTUFFSHIPSTUFFSELLSTUFF
  7. 7. PLATFORMS
  8. 8. DEVELOPERS USERSApps
  9. 9. HOSTS TRAVELERSListings
  10. 10. VIDEOCREATORSVIDEOVIEWERSVideos
  11. 11. PROJECTCREATORSPROJECTFUNDERSProjects
  12. 12. TWEETCREATORSTWEETREADERSTweets
  13. 13. PLATFORMPRODUCERS CONSUMERSVALUE@sanguithttp://platformed.info
  14. 14. Social NetworksUser Generated ContentCrowdSourcingMarketplacesAppDevPlatformsAdNetworksThe Sharing EconomyCollaborative PlatformsTHE USUALSUSPECTS
  15. 15. SHIFT HAPPENS!@sanguithttp://platformed.info
  16. 16. TV ChannelsYouTubeVIDEOCREATORSVIDEOVIEWERSCONTENTCREATORSTVCHANNELSVIEWERS
  17. 17. EncyclopediaBritannicaWikipediaWRITERS READERSEXPERTWRITERSENCYCLOPEDIACREATORENCYCLOPEDIAREADERS
  18. 18. Nokia,BlackBerry, TelcosiPhone, AndroidDEVELOPERS USERSTELCOS/HANDSET MFRSDEVELOPERS CONSUMERS
  19. 19. HotelsAirBnBHOSTS TRAVELERSTRAVELAGENTSTRAVELERSHOTELS
  20. 20. So how do we design aplatform business?@sanguithttp://platformed.info
  21. 21. PLATFORMPRODUCERS CONSUMERSVALUE@sanguithttp://platformed.info
  22. 22. PRODUCERS CONSUMERSVALUEWhat is the unit of valuefor your business?@sanguithttp://platformed.info
  23. 23. PRODUCERSupplyCONSUMERDemandVALUEUNITUnit of ValueThe Value Unitpowers the interaction@sanguithttp://platformed.info
  24. 24. PRODUCERSupplyCONSUMERDemandVALUEUNITPLATFORMEnables InteractionThe Platform enables it!@sanguithttp://platformed.info
  25. 25. How does the platformenable interactions?@sanguithttp://platformed.info
  26. 26. PRODUCERSupplyCONSUMERDemandGet the two sides on board!1MAGNETGet both sides inVALUEUNIT
  27. 27. Provide them tools to interact2TOOLBOXProvide tools to interactMAGNETGet both sides inVALUEUNITPRODUCERSupplyCONSUMERDemand
  28. 28. 3MATCHMAKERMatch both sidesUse data to match the two sidesTOOLBOXProvide tools to interactMAGNETGet both sides inVALUEUNITPRODUCERSupplyCONSUMERDemand
  29. 29. 3 Use data to match the two sidesProvide them tools to interact2Get the two sides on board1@sanguithttp://platformed.info
  30. 30. 31MAGNET
  31. 31. Not just aboutconversionfunnelsTRAFFICUSERS
  32. 32. PRODUCER CONSUMERSolving the Chicken and Egg problemHow do we get both sides in?VALUEUNIT
  33. 33. Identify Key ActionsCreate tools to enable these actionsPRODUCER CONSUMERcreates valueconsumes valueVALUEUNIT
  34. 34. CORRECT MATCHING
  35. 35. Vote, Rate, ReportCURATION
  36. 36. TRUST
  37. 37. MATCHINGCURATIONTRUSTThree conditions for interactionsPRODUCER CONSUMERVALUEUNITIt’s all about data!
  38. 38. MATCHMAKERMatch both sidesTOOLBOXProvide tools to interactMAGNETGet both sides inVALUEUNITPRODUCERSupplyCONSUMERDemandThe canvas so far...@sanguithttp://platformed.info
  39. 39. MONETIZATIONMONETIZATION
  40. 40. TRANSACTION CUTPLATFORMPRODUCER CONSUMER%CUT1
  41. 41. PAY FOR ACCESSProducers pay for accessto consumersPLATFORMPRODUCER CONSUMER2Promoted PostsDating WebsitesLead Generation
  42. 42. PAY FOR ATTENTIONPLATFORMPRODUCER CONSUMERMONETIZER3AdsJobs
  43. 43. PAY FOR TOOLSUsers pay for accessto better toolsPLATFORMPRODUCER CONSUMER4
  44. 44. MATCHMAKERMatch both sidesTOOLBOXProvide tools to interactMAGNETGet both sides inVALUEUNITPRODUCERSupplyCONSUMERDemandBringing in the MonetizerMONETIZERMakes us money
  45. 45. MATCHMAKERMatch both sidesTOOLBOXProvide tools to interactMAGNETGet both sides inVALUEUNITPRODUCERSupplyCONSUMERDemandThe Platform ThinkingCanvasMONETIZERMakes us moneyEXTENDERAPI and Data Partners
  46. 46. We are in the business ofBUILDING SOFTWARETHE TECH INDUSTRY FALLACY@sanguithttp://platformed.info
  47. 47. We are in the business ofENABLING INTERACTIONSINSTEAD...@sanguithttp://platformed.info
  48. 48. THANK YOU!http://platformed.info@sanguit

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